Author Archive
Darren Bond
GDPR (General Data Protection Regulation) is a term you’ve probably heard quite often recently – if you haven’t, then you can be sure that this won’t be the last time…
Disclaimer – I’m not a lawyer, so this is not legal advice. I’ve chewed through the regulations and I have gained a fairly clear idea of what the changes are,…
Website design, user experience, CRO, content, PPC, display, email, SEO… these are the varied elements and channels that make up online marketing. But what unifies all of them in a…
A recent Marketing Budgets Report from Econsultancy showed that content marketing is the area in which most companies are increasing investment in 2014. With a massive 74% of companies indicating…
With your audience becoming increasingly immune to marketing messages, it’s now time for you to use more engaging methods. In our latest guide we demonstrate how you can turn the…
I had the opportunity of speaking at Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football…
This morning, I’ve been sampling the delights of the beautiful village of Marston Moretaine in Bedford, running an Analytics Workshop for one of CIM’s Digital Marketing Bootcamps. A failure to…
We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and…
The Coast Digital Content Roundtable was the first time we’ve hosted such an event. The day brought together a group of marketing professionals from our diverse range of clients, each…
I was recently asked by a client of ours to do a comparison of a few content management systems for a project that they are currently working through. One of…
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