A recent Marketing Budgets Report from Econsultancy showed that content marketing is the area in which most companies are increasing investment in 2014. With a massive 74% of companies indicating that they will be spending more on content marketing campaigns.
With such an increase in activity, knowing how to turn the theory behind content marketing into practice is more important than ever. Which is why my presentation today in Covent Garden at Figaro Digital’s Content Marketing Seminar, illustrated how to tackle that challenge through three simple steps; plan, create and market.
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