What’s the difference between AI SEO and GEO?
AI SEO
AI SEO focuses on getting your brand included in AI-driven search results, like overviews, featured answers, and suggested sources in Google.
GEO
GEO focuses on getting your brand cited in LLM-generated responses, where tools like ChatGPT, Perplexity, or Gemini generate answers and reference sources.
AI SEO services that drive visibility
We apply advanced strategies across content, technical SEO, and authority building to help you show up in AI-driven results.
Identify where you’re missing from AI search
We analyse how your brand currently appears across AI-driven results and highlight the gaps where competitors are being surfaced instead.
Target the queries that trigger AI answers
We focus on the questions, topics, and formats most likely to generate overviews, summaries, comparisons and recommendations.
Create content AI systems can select
We help you produce and optimise content that is clear, structured, and credible, so it’s more likely to show up in AI-generated results.
Strengthen your authority signals
We build the signals that help AI trust your content, from topical coverage to external validation.
Structure your site for AI interpretation
We implement schema, internal linking, and content structures that make it easier for AI systems to understand and prioritise your content.
Extend your visibility into LLM environments
We connect your AI SEO strategy with GEO, helping your brand get cited in LLM tools.
FAQs
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AI SEO is the process of optimising your content and website to appear in AI-influenced search results, including summaries, overviews, and recommendations generated by search platforms.
Traditional SEO focuses on rankings in search engine results pages. AI SEO focuses on being selected and surfaced within AI-generated answers and summaries.
AI SEO covers all AI-influenced search visibility. GEO focuses specifically on being cited and referenced within LLM chat responses.
Search behaviour is shifting towards faster, answer-led experiences. AI-generated results are becoming a primary way users discover and evaluate brands.
Timelines vary depending on your starting point and competition. Early signals can appear within weeks, with stronger visibility building over time as authority grows.
We're here to help
If your audience is using AI to find answers, your brand needs to be part of those answers.
We help you understand where you’re visible today, where you’re missing from AI-driven results, and what to do to close the gap. From AI overviews to featured answers and LLM-driven experiences, we focus on getting your brand seen beyond traditional search.
Start the conversation
Ready to take control of how your brand shows up in AI search?
Contact us today and let’s get started.
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