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Case Study

LimeLight Sports

Brand repositioning to evolve and give clarity to the key divisions in the company

16 January 2022

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5 minute read

Brand Development User Experience

Highlights

Branding

LimeLight Sports specialises in the organisation and management of mass participation sports events. The client came to us as they needed help evolving their brand and give clarity to the key divisions in the company

By closely working with the LimeLight Sports team in a series of workshops we were able to define the three key areas of the business and their specific audiences. This then allowed us to develop the identities of the parent brand and two sub-brands tailoring the brand experiences accordingly. The repositioning included the creation of brand guidelines including rules for the logomark and logotype, brand imagery, marketing collateral, poster art, apparel and office branding.

Combination of sports photography and abstract yellow line graphics from the LimeLight Sports identity system.

A huge thanks to you all for helping us navigate a complex field of opinions and personalities. Your passion for our brand, detailed approach, creative inspiration and willingness to listen has helped get us to a place I’m hugely proud of and excited by

James Hogben, Creative Director, LimeLight

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