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Samantha Knott
Blog
Embrace the Future of Email Marketing: Preparing for Gmail’s & Yahoo’s New Sending Requirements
In a digital landscape where email remains a cornerstone of communication, staying ahead is crucial. From February 2024, Gmail and Yahoo are implementing stricter sending requirements, aimed at reducing spam…
Abandoned baskets can be a major source of lost revenue for online retailers. With the right approach, e-commerce businesses can turn these missed opportunities into recovered revenue, and email marketing…
In June, Apple announced a new feature for their Mail app on iOS15 – Mail Privacy Protection. According to Apple: “Mail Privacy Protection stops senders from using invisible pixels to…
In our latest meet the team feature, we chat to our Paid Social & Display Specialist Jamie Potter. Jamie works with our clients to create, develop and manage powerful and profitable social media advertising campaigns. We discuss what clients ask the most about this channel, and his top tips for getting the most out of social media marketing.
Migrating to a new ESP (email sending platform) for your email marketing is a big deal. The need to move to a new system can arise for a number of…
In this article, I’ll be focusing on one specific type of email campaign – the birthday email. However, if you would like to know more about how to get the…
New Year’s resolution: A tradition, in which a person resolves to change an undesired trait or behaviour, to accomplish a personal goal or otherwise improve their life. It’s that time…
Blog
What is SEO now?
If you consider how different a Google SERP (search engine results page) looks now compared to 5 years ago, it’s clear to see that search marketing has been through an…
With many consumers disenchanted by the hordes of irrelevant, impersonal and ultimately lacklustre emails that flood their inbox, it’s easy to see why many emails are regarded as little more…
If your users are no longer interested in what you’re emailing them, then there is a good chance they’ll end up unsubscribing from your mailing list. If you make your…
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