Author Archive
Peter Fitzgerald
There’s a tendency for people to see content as something of a necessity – something that has to be done, that can be done by anyone, and that doesn’t operate…
When you sit down to plan your approach to digital marketing – the kinds of channels, how you are going to distribute budget and time, etc – one of the…
When you’ve been in enough meetings about SEO, the phrases ‘keywords’ and ‘search volume’ start to lose their significance – they’re just another part of the job, another datapoint digital…
When it comes to marketing budgets, there’s always a push/pull between the various types of paid advertising you can undertake. In terms of how that budget is split between digital…
Sometimes the most challenging thing in marketing is keeping the good ideas coming. Sometimes, having a good idea on demand is more challenging than it sounds. Whether it’s coming up…
Giving useful and actionable feedback is an underrated skill. In an industry like marketing where creativity is a key component to success, being able to provide feedback that keeps the…
So, this is GDPR. Based on the state of my inbox, I’m not convinced it’s made the difference most people expected it to. The reality is, we’re still in limbo.…
When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started…
When it comes to B2B offerings, it can feel like writing copy for your website is a nightmare. Having written copy for a huge variety of businesses, I can hear…
Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as…
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