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Elixirr Digital
With more and more display campaign managers having better access to dynamic HTML5 ads, running a one size fits all ad approach to a marketing campaign is becoming more of…
When you think of the most cost-effective way of acquiring new customers and retaining existing ones, which strategy comes to mind? Running a solid PPC campaign with remarketing, dynamic and…
No, not that Bert. Google introduced BERT or the (Biodirectional Encoder Representations from Transformers) last year. To make life easier (and to save me from typing that whole phrase all…
Content marketing has changed more in recent years than ever. Once marketers realised the potential of content marketing and the impact it can have on organic rankings, referral traffic and…
User experience has gained huge momentum in recent years, and for big commercial companies, it’s now unthinkable to have a digital team without a UX specialist contributing to product change.…
So, another BrightonSEO conference has been and gone, and just like April, it was great. An incredible line-up (as usual), great topics and knowledgeable speakers, and a couple of free…
Biometrics, one of the latest methods of understanding human behaviour, is – like all new technologies – causing some concerns with its application. Some dismiss it as just an over…
In late 2017 a colleague of mine introduced me to a national programme called Career Ready. This programme enables schools and colleges to help young people still in education get…
Automation and Smart campaigns have been part of PPC for years, but 2019 has seen a strong increase in the adoption of machine learning and a move away from traditional…
Sometimes a web project requires room for growth. You might have a large amount of content which requires careful differentiation and organisation; a website which needs to serve a range…
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