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Annabelle Gardiner

Annabelle’s love of creative writing led her to the digital marketing arena in pursuit of a career in copywriting. In 2022, Annabelle joined Elixirr Digital, where she spends her days crafting high-quality content for various digital marketing channels. From social and email copy to articles and ads, Annabelle’s way with words supports the digital marketing needs of clients spanning a multitude of sectors and industries. In her spare time, Annabelle enjoys baking – which means she’s especially skilled at creating content for our clients in the food and beverage industry!

Diagram showing ‘Generative Engine Optimization’ at the center, connected to four elements—Keywords, Content, Structured Data, and Ranking—illustrated in a blue, glowing digital interface style.

Search analytics are shifting under our feet. Traditional SEO offers clear metrics (rankings, impressions, and traffic), but generative search doesn’t. AI platforms operate behind closed systems, and visibility now depends…

19 January 2026

AI
Digital Marketing
GEO
SEO
A person typing on a laptop with transparent digital icons floating above the keyboard, including a large central label reading “GEO – Generative Engine Optimization,” surrounded by symbols for AI, analytics, targeting, A/B testing, global reach, and search.

Generative AI is changing how content gets discovered. Where search engines rank web pages, AI systems pull information together to answer questions directly. To stay visible, brands must move beyond…

15 January 2026

AI
Content Marketing
Digital Marketing
GEO
SEO
Business professional working on a laptop with futuristic AI data interfaces and analytics dashboards overlaying the screen, symbolizing artificial intelligence technology, machine learning, and data-driven innovation in business.

Search is evolving, fast. Generative AI tools like ChatGPT, Gemini, and Perplexity are changing how people find information and how brands are discovered. Traditional SEO still matters, but it no…

13 November 2025

AI
Digital Marketing
GEO
SEO
Business process automation concept with digital workflow icons and a finger selecting automation.

Business process automation (BPA) was once limited to rigid, rule-based workflows. Today, it’s evolving into something smarter, thanks to AI. If you’re aiming to streamline your operations and improve efficiency,…

02 September 2025

AI
B2B
Artificial intelligence data analytics with charts and graphs displayed on a laptop screen.

AI is becoming an undeniable part of everyday corporate life. By taking on repetitive tasks and processing large amounts of data, it frees your workforce up to focus on making…

02 September 2025

AI
B2B
Digital shield with "AI" text, glowing in red and blue, symbolising AI and cybersecurity.

You’ve probably seen tonnes of AI headlines lately, and for good reason. AI is transforming businesses faster than anyone expected, with adoption rising across every sector. As a Content Specialist,…

08 August 2025

AI
Cybersecurity

The Traitors had audiences gripped. The twists, betrayals and high-stakes gameplay made it the show everyone was talking about. Social media was flooded with reactions, theories and memes, and people…

31 January 2025

Analytics
Digital Marketing
Social Media

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