{"id":4153,"date":"2023-09-29T09:59:33","date_gmt":"2023-09-29T09:59:33","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2023\/09\/29\/how-to-overcome-the-hurdles-of-website-migration-an-seo-perspective\/"},"modified":"2025-06-03T09:03:23","modified_gmt":"2025-06-03T09:03:23","slug":"how-to-overcome-the-hurdles-of-website-migration-an-seo-perspective","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2023\/09\/29\/how-to-overcome-the-hurdles-of-website-migration-an-seo-perspective\/","title":{"rendered":"How to Overcome the Hurdles of Website Migration: An SEO Perspective"},"content":{"rendered":"

You wouldn\u2019t perform surgery without a surgeon, right? So, why would you undertake a website migration<\/a> without the support of an experienced SEO specialist<\/a>?<\/h2>\n

With mergers and acquisition deals on the rise and companies continually looking to grow, adapt and evolve, website migrations have become a hot topic.<\/p>\n

But it\u2019s not as simple as just clicking a button. Much like surgery, it requires a highly trained team of professionals to get it right \u2013 that\u2019s where we come in.<\/p>\n

Understanding website migration<\/h2>\n

A smooth website migration is akin to a perfectly executed dance. One misstep and you could see your traffic decline, keyword rankings plummet or even experience website downtime.<\/p>\n

It\u2019s essential to recognise that top-performing websites often have an edge when it comes to successful migrations. Why? Because Google is much more likely to feature these websites prominently in search results.<\/p>\n

However, a site migration can feel like a minefield if you\u2019re grappling with challenges like minimal brand visibility or low search volume. But don\u2019t worry! With our expert guidance, even a challenging migration can turn into a resounding success.<\/p>\n

Types of website migrations<\/h2>\n

There are several types of website migrations, each with its unique set of challenges. Some examples include:<\/p>\n

Domain name changes<\/h3>\n

This involves changing your website’s domain name, typically from one domain to another. For example, moving from www.oldsite.com<\/strong> to www.newsite.com<\/strong>.<\/p>\n

If you\u2019re switching domains, you\u2019ll need to focus on things like preserving your hard-earned SEO equity, setting up redirects and updating all your links.<\/p>\n

Platform or CMS changes<\/h3>\n

Switching CMS or web hosting platforms, such as moving from Magento to WordPress, means you\u2019ll have to be mindful of compatibility issues, URL structure changes and content transfers.<\/p>\n

Subdomain to subdirectory<\/h3>\n

This means moving your content from a subdomain, such as www.blogs.elixirrdigital.com<\/strong>, to a subdirectory, like www.elixirrdigital.com\/blogs<\/strong>. Its challenges involve URL mapping, preserving SEO value and ensuring proper redirects.<\/p>\n

These are just a sample of site migration types \u2013 the list goes on!<\/p>\n

Steps to take to support your website migration<\/h2>\n

Let\u2019s delve into some actionable strategies to help ensure a seamless transition.<\/p>\n

SEO considerations pre-migration<\/h3>\n

Before diving in, it\u2019s crucial to have all key players \u2013 developers, project managers and SEO experts \u2013 on the same page.<\/p>\n

To gear up for migration success, you\u2019ll want to:<\/p>\n