{"id":4044,"date":"2023-03-03T17:06:57","date_gmt":"2023-03-03T17:06:57","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2023\/03\/03\/breaking-down-the-ga4-quota-limit-issue-what-you-need-to-know\/"},"modified":"2025-06-16T07:09:35","modified_gmt":"2025-06-16T07:09:35","slug":"breaking-down-the-ga4-quota-limit-issue-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2023\/03\/03\/breaking-down-the-ga4-quota-limit-issue-what-you-need-to-know\/","title":{"rendered":"Breaking Down the GA4 Quota Limit Issue: What You Need to Know"},"content":{"rendered":"

If you use Google Analytics on a regular basis, you know things are starting to become a lot harder. If you have somehow missed the news, this is because Google is sunsetting the current version of Google analytics<\/span><\/a> and introducing a new version of the platform.\u00a0<\/span>\u00a0<\/span><\/span><\/p>\n

We have been moving many clients across to GA4 in recent months, and now we are up and running, we\u2019re also transitioning many marketing reports to reflect GA4 data. On paper, a straightforward task, however, this couldn\u2019t be further from the truth.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you use Google Analytics regularly, you may have recently encountered an error message when opening your GA4 reports in Looker Studio. The error message reads “exhausted concurrent request quota. Please send fewer requests concurrently.” This error message is the result of a change in the GA4 API’s quota limits.<\/span>\u00a0<\/span><\/p>\n

In this article, explore what these quota errors are and what Google is doing to resolve these issues.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

What is a quota limit?\u00a0<\/span><\/b>\u00a0<\/span><\/h2>\n

The quota limits are set by Google and are designed to prevent users from overloading the GA4 API with too many requests at once. The fault that we are faced with regularly is the following error message “core concurrent requests per property” limit, which is set at 10.\u00a0<\/span>\u00a0<\/span><\/p>\n

This means that if you have more than 10 widgets or requests in your report, you will exceed this limit and encounter the error message. However, depending on how complicated a table or chart is, a singular chart could use more than 1 token to display the data.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

The second cap is the “1250 core tokens per project per property per hour” limit, which is a limit on the number of tokens that can be used in a given time frame. Again, depending on the size of the report, this is another limit that can easily be exceeded.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Google\u2019s proposed solutions<\/span><\/b>\u00a0<\/span><\/h2>\n

As it stands, unless you have a very basic report, it\u2019s almost impossible to build a report of value using the standard GA4 Connector in Looker Studio. But fear not! Google has provided several solutions to address this issue (spoiler alert, they haven\u2019t really):<\/span>\u00a0<\/span><\/p>\n