{"id":4038,"date":"2023-02-09T12:09:47","date_gmt":"2023-02-09T12:09:47","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2023\/02\/09\/ai-ai-ai-another-day-another-language-model-enter-bing\/"},"modified":"2025-06-03T09:21:26","modified_gmt":"2025-06-03T09:21:26","slug":"ai-ai-ai-another-day-another-language-model-enter-bing","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2023\/02\/09\/ai-ai-ai-another-day-another-language-model-enter-bing\/","title":{"rendered":"AI AI AI: Another day, another language model. Enter Bing."},"content":{"rendered":"

First, there was ChatGPT. Then, yesterday, Google announced its own language model, Bard. Later that day, just as Twitter had started to calm down a bit, Bing announced its integration of AI, and SEOs around the world prepared for another round of research and lively debate.<\/span><\/p>\n

With ChatGPT currently holding the top spot in the ongoing battle of the AIs<\/a>, and Bard backed by huge levels of data from Google\u2019s 90% of total search traffic and history of integrating AI into its systems, what is Bing bringing to the fight?<\/p>\n

Let\u2019s find out\u2026<\/p>\n

Roboteers: Stand by\u2026<\/h2>\n

The official announcement from Bing tells us:<\/p>\n

\u201cToday, we\u2019re launching an all-new, AI-powered <\/em>Bing<\/em><\/a> search engine and Edge browser, available in preview now at <\/em>Bing.com<\/em><\/a>, to deliver better search, more complete answers, a new chat experience and the ability to generate content. We think of these tools as an AI copilot for the web.\u201d<\/em><\/p>\n

This is pretty much exactly in line with the offering promised by Bard, which is no huge surprise. Bing goes on to say:<\/p>\n

\u201cThere are 10 billion search queries a day, but we estimate half of them go unanswered. That\u2019s because people are using search to do things it wasn\u2019t originally designed to do. It\u2019s great for finding a website, but for more complex questions or tasks too often it falls short.\u201d<\/em><\/p>\n

So, in essence, we\u2019re looking at something very similar to what Google is trying to achieve with Bard: Better search results, regardless of the complexity of your query. So far, so good. However, with only 3.03% market share (compared to Google\u2019s 92.9%), can Bing REALLY make a difference to search? Let\u2019s explore what\u2019s going on \u201cunder the bonnet\u201d…<\/p>\n

Three, two, one, activate!<\/h2>\n

The new Bing model is based on the following technological breakthroughs (information taken from the official announcement<\/a>):<\/p>\n