{"id":4002,"date":"2023-01-04T17:30:03","date_gmt":"2023-01-04T17:30:03","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2023\/01\/04\/campaign-to-do-list-how-to-run-a-successful-ppc-campaign\/"},"modified":"2025-06-16T07:09:56","modified_gmt":"2025-06-16T07:09:56","slug":"campaign-to-do-list-how-to-run-a-successful-ppc-campaign","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2023\/01\/04\/campaign-to-do-list-how-to-run-a-successful-ppc-campaign\/","title":{"rendered":"Campaign To-Do List: How to Run a Successful PPC Campaign"},"content":{"rendered":"<p><span class=\"lead\"><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/ppc\/\"><span data-contrast=\"none\">Pay-per-click (PPC)<\/span><\/a><span data-contrast=\"auto\"> campaigns are a powerful way to market your (or your client\u2019s) business and put your name in front of your target audience. Creating a campaign doesn\u2019t take long, but you need to ensure all the pieces of the puzzle are correctly implemented to maximise your chances of success. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">So, whether you\u2019re a Search Assistant or a PPC Guru, here\u2019s a handy to-do list to help you plan and launch your campaign and make sure it runs nice and smoothly. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Our campaign to-do list<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h2>\n<h3><b><span data-contrast=\"auto\">Ask the client to provide a brief<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Getting a brief from the client is a great way to find out all the information you need, including:<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":767,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Their current marketing situation. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":767,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The potential budget.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":767,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Their motivations and ambitions for the campaign.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":767,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Any specific targeting requirements (demographics, location, user attributes, personas etc).<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":767,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Any platform preferences (Search, Display, Shopping etc). <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Once you have this, you can get started!<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Get access to a platform account (like Google Ads<\/span><\/b><b><span data-contrast=\"auto\"> or<\/span><\/b><b><span data-contrast=\"auto\"> GA4) \u00a0<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">You can\u2019t do much without a platform account, so you need to find out if the client has an existing account or if you need to create a brand-new one. If you need to create a new account, this should be one of the first things you do. <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Alternatively, you can link your Google Account or My Client Center (MCC) to the client\u2019s Google Account so you can both see how the campaign is performing and if it\u2019s meeting the desired targets. You can also have a quick look at past activity and easily identify trends, monitor Key Performance Indicators (KPIs) and identify areas of improvement. Don\u2019t forget to link the Google Account to GA4 to gain a better understanding of the post-click activity.<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Keywords<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Other than the ads themselves, keywords are the core of any campaign. So when you\u2019re creating a keywords list you must ensure they are relevant to your brand and product \u2013 as well as keep an eye out for potential \u201cnegative keywords\u201d you want to include to refine the reach and visibility of the ads. <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Make sure you\u2019re using the right match types and don\u2019t forget to break the list down into ad groups: this way you can keep your keywords relevant and get a good quality score. <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Ad copy<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Creating PPC ad copy is a skill! Not only do you need to advertise your product, but you also need to do it in a way that stands out from the crowd. So you must include the most relevant keywords from your ad group in your ad titles, descriptions and display URLs. If <\/span><span data-contrast=\"auto\">your display URLs <\/span><span data-contrast=\"auto\">don\u2019t include keywords, take advantage of the URL path and add some keywords there. Don\u2019t forget to test 2 different ads against each other in each ad group!<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Keep these other tips in mind when you\u2019re drafting your ad copy:<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props='{\"335552541\":0,\"335559684\":-1,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Make sure your Unique Selling Points (USPs) and offers are in your ads.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"6\" data-list-defn-props='{\"335552541\":0,\"335559684\":-1,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use a prominent call to action (CTA) to show your customers what you want them to do.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Last but not<\/span><span data-contrast=\"auto\"> least<\/span><span data-contrast=\"auto\">, make sure you have mobile<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">specific ads (if it makes sense to use them<\/span><span data-contrast=\"auto\">).<\/span> <span data-contrast=\"auto\">T<\/span><span data-contrast=\"auto\">he screen of a mobile phone is smaller than a desktop, so keep your message short <\/span><span data-contrast=\"auto\">and <\/span><span data-contrast=\"auto\">sweet<\/span><span data-contrast=\"auto\">!<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Assets<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">If you\u2019re running a display or video campaign, you might need some extra assets like images or videos to support your activity. Make sure you communicate with your client exactly what you need so the assets will match the platform requirements and specifications.<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Landing pages <\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A Landing page is another core part of your campaign structure, as this is where you are going to send the users after they click on your ad. Keep these things in mind when you create your PPC landing page: <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props='{\"335552541\":0,\"335559682\":4,\"335559683\":0,\"335559684\":-1,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Make sure the landing page content is relevant to the ad. For example, if your ad is talking about apples, you can\u2019t send a user to a page about oranges! <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":714,\"335559739\":160,\"335559740\":259,\"335559991\":357}'>\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props='{\"335552541\":0,\"335559682\":4,\"335559683\":0,\"335559684\":-1,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Make sure your ad\u2019s CTA is prominent on your landing page.<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":714,\"335559739\":160,\"335559740\":259,\"335559991\":357}'>\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props='{\"335552541\":0,\"335559682\":4,\"335559683\":0,\"335559684\":-1,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Check the navigation path is easy and smooth, from the first click to the goal conversion page.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props='{\"335552541\":0,\"335559682\":4,\"335559683\":0,\"335559684\":-1,\"335559685\":720,\"335559991\":360,\"469769242\":[65533,0],\"469777803\":\"left\",\"469777804\":\"%1.\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your page\u2019s loading time should be no longer than 3 seconds (especially when targeting mobile devices!)<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":714,\"335559739\":160,\"335559740\":259,\"335559991\":357}'>\u00a0<\/span><\/li>\n<\/ol>\n<h3><b><span data-contrast=\"auto\">Ad extensions<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ad extensions are sometimes disregarded when creating a campaign. They\u2019re often only taken into consideration when the recommendations tool gives them a nice percentage that can improve the Opti-Score \u2013 so make sure you include these in your campaign from day one. You may not need all of them, as some of them won\u2019t be relevant to your business, but the Extensions Trinity (sitelinks, callouts and snippets) will help improve the look of your ads as well as increase your ad&#8217;s relevancy. This consequentially increases your quality score (high quality score = a cheaper Cost-Per-Click (CPC) and better ranking).<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Final checks before you launch your campaign<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Once you have the potential structure of your campaign, you can send it over to your client to review. If it gets approved, it can be uploaded on the platform \u2013 but before you do, here are some extra checks:<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">#1 &#8211; Campaigns<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Before you press the \u201cpost now\u201d button, you might want to review your campaign settings (network, geo-location, language, schedule etc) to make sure they are correct. You should also check:<\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":766,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">You have the correct bid strategy and the right targets have been implemented.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":766,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\uf0b7\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The daily budget settings \u2013 as it would be awful to accidentally burn the whole budget on day one!<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/li>\n<\/ul>\n<h3><b><span data-contrast=\"auto\">#2 &#8211; Ad groups<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">You should have all relevant\/similar keywords and ads in your ad groups. If this is not the case, you might need to review the terms list and segment them more. <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To make your life easier, give the ad groups a good name which will help you find the right ad and keywords when you\u2019re reviewing the campaign delivery. Similar to your campaigns, you should also check the ad group\u2019s default CPC bid is correct. <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">#3 &#8211; Tracking<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">To understand the success of the campaign, make sure you have included a goal within your analytics insights. Whether you are using Google Ads Conversions, Google Analytics, Google Tag Manager or CMR tools, ensure you have the right tracking parameters to the destination URLs of the ads where required. <\/span><span data-ccp-props='{\"201341983\":0,\"335559685\":142,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Now it\u2019s over to you, let the fun and the optimisation process begin! <\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">We are sure your campaign will be a success, but if you want to find out more or have any questions about PPC, we are here to answer your query. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact\/\"><span data-contrast=\"none\">Talk to us today &gt;<\/span><\/a><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n<p><span data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pay-per-click (PPC) campaigns are a powerful way to market your (or your client\u2019s) business and put your name in front of your target audience. Creating a campaign doesn\u2019t take long,&hellip;<\/p>\n","protected":false},"author":41,"featured_media":4003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[],"related_service":[47,64],"related_industry":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"456\" height=\"566\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Coast-Marketing_checklist_social.jpeg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Coast-Marketing_checklist_social.jpeg 456w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Coast-Marketing_checklist_social-242x300.jpeg 242w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2023\/01\/04\/campaign-to-do-list-how-to-run-a-successful-ppc-campaign\/'>\n        <h2 class='wp-component-card__title'>\n            Campaign To-Do List: How to Run a Successful PPC Campaign\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Pay-per-click (PPC) campaigns are a powerful way to market your (or your client\u2019s) business and put your name in front of your target audience. Creating a campaign doesn\u2019t take long,&hellip;                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                04 January 2023                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Digital Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                PPC            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/4002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=4002"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/4002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/4003"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=4002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=4002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=4002"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=4002"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=4002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}