{"id":3989,"date":"2022-12-15T11:34:17","date_gmt":"2022-12-15T11:34:17","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2022\/12\/15\/a-human-centric-experience-what-is-it-and-why-is-it-important\/"},"modified":"2025-03-17T12:14:58","modified_gmt":"2025-03-17T12:14:58","slug":"a-human-centric-experience-what-is-it-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2022\/12\/15\/a-human-centric-experience-what-is-it-and-why-is-it-important\/","title":{"rendered":"A Human-Centric Experience: What Is It and Why Is It Important?\u00a0"},"content":{"rendered":"<p><span class=\"lead\">The digital industry is now used to the term UX (User Experience), and the fact that when a business is looking at a website project, a straightforward redesign is no longer going to cut the mustard.\u202f <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><span data-contrast=\"auto\">There is recognition that a new logo, colours, and fonts might make the board feel better (in the short term), but fundamentally changing these things alone doesn\u2019t help with tackling the business\u2019 challenges \u2013 for example, how can you:<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">Get more leads<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">Generate more revenue<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">Increase brand awareness\u00a0<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">Communicate your unique selling point<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">To be successful with any or all of the above challenges, businesses need to involve a <\/span><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/\"><span data-contrast=\"none\">UX professional or agency<\/span><\/a><span data-contrast=\"auto\"> in their projects. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">But what does UX mean, and is it even enough anymore?\u202f I\u2019m hearing the phrase \u2018human-centred design\u2019 more often, and the digital user experiences we create need to move from being merely user-centric to being human-centric \u2013 read on to find out more.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">What is a human-centric experience? <\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Focusing on providing the user with an easy and enjoyable experience isn\u2019t always conducive to a sustainable experience, or one which has long-term benefits to the end user (or the company providing the experience).<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If we take Social Media platforms for example, they are meticulously crafted experiences designed to keep users engaged, happy, and encourage them to stay on the platform \u2013 they do this through clever design, messaging, and curated content. This might be a \u201cgood user experience\u201d, but it can lead to negative effects on the user. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A human-centric experience is tailored to understanding the needs of an individual, and forward-thinking companies are adapting to create these more holistic experiences.\u202f Apple is one such example; their Screen Time feature allows users to monitor and limit their time on certain apps or websites. This type of design helps users to be more aware of their behaviours, in turn, helping them make healthier choices. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Don\u2019t get me wrong, great UX is still fundamental \u2013 but if we can take it a step further, we should.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<h2><b><span data-contrast=\"auto\">Putting UX at the heart of what you do<\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">At Coast, we believe that businesses shouldn\u2019t rest on great UX for several reasons:<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">Your competitors won\u2019t rest \u2013 they will copy you; they\u2019ll innovate and raise the bar if you don\u2019t<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">Things change \u2013 so what worked well at launch is likely to diminish over time<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props='{\"335551671\":16,\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Calibri\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"-\",\"469777815\":\"hybridMultilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"16\" data-aria-level=\"1\"><span data-contrast=\"auto\">As I\u2019ve mentioned above, we can further enhance your UX and create human-centred experiences<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">For these reasons, we support many clients with <\/span><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/cro\/\"><span data-contrast=\"none\">CRO (conversion rate optimisation)<\/span><\/a><span data-contrast=\"auto\">. Not only do we have all of the traditional data-driven and A\/B split testing capabilities that you\u2019d expect, but we have also invested in <\/span><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/ux-biometrics-research-lab\/\"><span data-contrast=\"none\">top-of-the-range biometric technology<\/span><\/a><span data-contrast=\"auto\"> \u2013 this allows us to tap into emotional responses to your digital experiences.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a short summary, UX is still an absolute must for any new website project. However, businesses will go a lot further in the future (if they aren\u2019t already) to ensure they stay competitive with their competition. \u00a0<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Do you have any digital projects planned in 2023? <\/span><\/b><a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact\/\"><b><span data-contrast=\"none\">Get in touch<\/span><\/b><\/a><b><span data-contrast=\"auto\"> with our friendly sales team to find out how our experts can help. <\/span><\/b><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital industry is now used to the term UX (User Experience), and the fact that when a business is looking at a website project, a straightforward redesign is no&hellip;<\/p>\n","protected":false},"author":16,"featured_media":3990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[47,46],"related_industry":[],"class_list":["post-3989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"456\" height=\"566\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Coast-Marketing_human_centric_social.jpeg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Coast-Marketing_human_centric_social.jpeg 456w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Coast-Marketing_human_centric_social-242x300.jpeg 242w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2022\/12\/15\/a-human-centric-experience-what-is-it-and-why-is-it-important\/'>\n        <h2 class='wp-component-card__title'>\n            A Human-Centric Experience: What Is It and Why Is It Important?\u00a0\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        The digital industry is now used to the term UX (User Experience), and the fact that when a business is looking at a website project, a straightforward redesign is no&hellip;                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                15 December 2022                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Digital Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                User Experience            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/3989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=3989"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/3989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/3990"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=3989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=3989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=3989"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=3989"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=3989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}