{"id":3824,"date":"2022-03-25T08:34:06","date_gmt":"2022-03-25T08:34:06","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2022\/03\/25\/were-finalists-at-the-2022-uk-paid-media-awards\/"},"modified":"2025-06-10T07:41:27","modified_gmt":"2025-06-10T07:41:27","slug":"were-finalists-at-the-2022-uk-paid-media-awards","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2022\/03\/25\/were-finalists-at-the-2022-uk-paid-media-awards\/","title":{"rendered":"We\u2019re Finalists at the 2022 UK Paid Media Awards!"},"content":{"rendered":"<p><span class=\"lead\">We are delighted to share that we are finalists for \u201cPaid Social Campaign of the Year\u201d at the 2022 <a href=\"https:\/\/ukpaidmediaawards.co.uk\/2022-shortlist\/\" target=\"_blank\" rel=\"noopener\">UK Paid Media Awards<\/a>. The team of <a href=\"https:\/\/ukpaidmediaawards.co.uk\/judges\/\" target=\"_blank\" rel=\"noopener\">judges<\/a> for this award are looking to reward true excellence, exceptional knowledge and tactical use of budget in digital paid campaigns.<\/span><\/p>\n<h2>Our nominated work<\/h2>\n<p>Our entry is a result of the hugely successful Womenswear Winter Campaign that we managed for Debenhams.com in Q4 of 2021, with activity across Facebook and Instagram. We were tasked with optimising Debenham\u2019s paid social activity during their peak season, challenged to increase Return On Ad Spend (ROAS) to more than twice of anything that had been previously achieved in-house from their very large media spend.<\/p>\n<p>As an agency, we pride ourselves on being able to solve our clients&#8217; biggest challenges, and this is one of the most important measures of our success. Drawing from our extensive pool of strategic experience and thinking outside the box, the team set about solving their key issues such as:<\/p>\n<ul>\n<li><strong><span class=\"pink\">Facebook\u2019s AI never running at an optimised state<\/span><\/strong> &#8211; Debenhams regularly introduced offers on product lines, such as 20% off handbags but each new offer meant updating the adverts kick-starting the learning phase again which was detrimental to performance.<\/li>\n<li><span class=\"pink\"><strong>Low spending audience<\/strong><\/span> \u2013 The previous average order value allowed room for improvement but with Facebook no longer allowing us to simply target high-income households, it would require a different approach.<\/li>\n<li><strong><span class=\"pink\">Little visibility on data<\/span><\/strong> &#8211; Debenhams had implemented Facebook\u2019s recommended DABA (Dynamic Ads Broad Audience) approach which left all optimisation to Facebook\u2019s AI which meant there were little insights to learn from.<\/li>\n<\/ul>\n<p>Needless to say, not only were the team able to innovatively overcome each challenge, they also exceeded the challenging ROAS target that had been set. This was a significant achievement for the team, worthy of a finalist place.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-17444\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/IMG-Display.jpeg\" alt=\"Display Team\"><\/p>\n<p>Debenhams.com Display Team (L-R Jamie Potter, Lucy Henning, Amy Mullin &amp; Tom Patel)<\/p>\n<h2>What did Debenhams have to say?<\/h2>\n<p>For us, having the opportunity to work with Debenhams (one of Britain&#8217;s most historic brands established in 1773) while they transitioned to digital under the new ownership of Boohoo, was an exciting prospect and one we took with both hands. Natalie Crane, Senior Marketing Manager at Boohoo (of Debenhams), gave the following feedback:<\/p>\n<p><em>\u201cSince managing our campaigns ROAS has improved significantly. Paid social is now our 3rd most important channel next to organic and paid search. They have worked collaboratively with us to quickly test and learn which combination of campaign objectives, audiences and creatives work best to meet our marketing goals.<\/em><\/p>\n<p><em>They are commercially minded and will use insights with clear reporting to see what is driving the best returns and optimise towards better performance. It is a bit of a cliche, but they really are an extension of our in-house team \u2013 nothing is too much trouble for them and their passion, dedication and knowledge shines through.\u201d<\/em><\/p>\n<h2>When will we know how we did?<\/h2>\n<p>The award winners will be announced on the 19th of April at the Montcalm Hotel, London. Win or lose, the skill and intelligent reactive solutions displayed by our paid social specialists, coupled with the outstanding results of the campaign, is enough cause for celebration.<\/p>\n<p><strong>You can read our full case study for Debenhams.com <a href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/debenhams-com\/\">here<\/a>. If you would like to talk to our team about how we can help you achieve more from your digital campaigns, please <a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact\/\">get in touch<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are delighted to share that we have been selected as finalists for the Paid Social Campaign of the Year at the 2022 UK Paid Media Awards for our Debehams.com Womenswear Winter Campaign.<\/p>\n","protected":false},"author":30,"featured_media":3825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[109],"tags":[],"related_service":[43],"related_industry":[],"class_list":["post-3824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"456\" height=\"566\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Award-Finalist.jpeg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"Award Finalist\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Award-Finalist.jpeg 456w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Award-Finalist-242x300.jpeg 242w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2022\/03\/25\/were-finalists-at-the-2022-uk-paid-media-awards\/'>\n        <h2 class='wp-component-card__title'>\n            We\u2019re Finalists at the 2022 UK Paid Media Awards!\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        We are delighted to share that we have been selected as finalists for the Paid Social Campaign of the Year at the 2022 UK Paid Media Awards for our Debehams.com Womenswear Winter Campaign.                    <\/div>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                25 March 2022                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Social Media            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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