{"id":3606,"date":"2021-08-16T10:37:59","date_gmt":"2021-08-16T10:37:59","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2021\/08\/16\/bot-vs-being-is-ai-the-future-of-copywriting-the-being\/"},"modified":"2025-06-16T07:15:49","modified_gmt":"2025-06-16T07:15:49","slug":"bot-vs-being-is-ai-the-future-of-copywriting-the-being","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2021\/08\/16\/bot-vs-being-is-ai-the-future-of-copywriting-the-being\/","title":{"rendered":"Bot Vs Being: Is AI The Future Of Copywriting? (The Being)"},"content":{"rendered":"

Hey, everyone! In case you missed it, check out the other instalment in this 2-part blog series: Bot Vs Being: Is AI The Future Of Copywriting? (The Bot)<\/a>, where you can read an interesting, somewhat humourless version of this article that was knocked together by AI writing software. <\/em><\/p>\n

***<\/p>\n

AI \u2013 it\u2019s dynamic, it\u2019s fascinating, it\u2019s everywhere. From the binge-worthy stuff Netflix recommends to us, to the smart speakers we boss around, AI is live and kickin\u2019 and continually simplifying all kinds of everyday tasks in our everyday lives.<\/p>\n

But what about in our work lives? According to worldwide consultancy firm McKinsey & Company, intelligent robots could replace around 30% of the global human workforce by 2030. Eek!<\/p>\n

So, what does that mean for us copywriters? Are we going to be replaced by robots? Did we learn to write persuasively for nothing? Should we all just pack up our coffee and our synonym stockpiles and leave?!<\/p>\n

Read on to find out! \ud83d\ude0a<\/p>\n

What is AI?<\/h2>\n

Artificial intelligence (AI) basically means human intelligence simulated in machines. The development of AI is pretty much all about building smart machines that can automate or replicate certain tasks better than (or as well as) we humans can. We\u2019ve all seen the films where quirky, sassy, or downright insane artificially intelligent beings outmanoeuvre us humans left, right and centre! (Show-offs).<\/p>\n

The term \u2018AI\u2019 goes hand-in-hand with the term \u2018machine learning\u2019 \u2013 which refers to machines improving or evolving through \u201cexperience\u201d (i.e., by collecting and analysing data, then identifying patterns and\/or solutions based on that data).<\/p>\n

When AI is applied to business processes, companies can learn new and fresh ways to make certain tasks or processes more streamlined and efficient.<\/p>\n

\"famous<\/p>\n

How does AI Copywriting work?<\/h2>\n

Let\u2019s talk about AI content generators.<\/p>\n

Most AI content generators (like Writesonic, which we used to generate the AI version of this blog) use the third edition of \u201cGenerative Pre-Trained Transformer\u201d technology (GPT-3). GPT-3 is an AI writing tool created by tech company OpenAI.<\/p>\n

GPT-3 uses deep learning artificial neural networks to write copy \u201clike a human\u201d. Put simply, the algorithm was shown how people write and taught to identify writing patterns based on the parameters given to it.<\/p>\n

For the most part, you give a content generator a framework or some parameters to work with \u2013 target topic, keywords, etc. \u2013 and the software spits out a brand spanking new piece of content for you, be it marketing copy, a blog article, a poem, whatever.<\/p>\n

What are the drawbacks of AI copywriting?<\/h2>\n

For those of you on the edge of your seats waiting for me to tell you that your days as a writer are numbered, allow me to put you out of your misery. (In a good way, not an injured roadkill way).<\/p>\n

The concept of AI Copywriting doesn\u2019t mean we\u2019re going to be replaced by linguistically gifted wordsmith robots. I know \u2013 \u201cphew\u201d, right?<\/p>\n

It\u2019s early days with AI copy generators. AI copywriting software will generate a piece of content based on what already exists online, but it\u2019s not capable of original thought, so it can\u2019t produce fresh, unique content.<\/p>\n

Plus, there\u2019s more to copywriting than writing copy. While AI writing software can help throw some content together, there are a bunch of things it can\u2019t do.<\/p>\n

AI copywriting software will not:<\/p>\n