{"id":3594,"date":"2021-07-22T09:50:56","date_gmt":"2021-07-22T09:50:56","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2021\/07\/22\/is-a-degree-in-digital-marketing-worth-your-time-and-money\/"},"modified":"2025-03-05T17:19:03","modified_gmt":"2025-03-05T17:19:03","slug":"is-a-degree-in-digital-marketing-worth-your-time-and-money","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2021\/07\/22\/is-a-degree-in-digital-marketing-worth-your-time-and-money\/","title":{"rendered":"Is a Degree in Digital Marketing Worth Your Time and Money?"},"content":{"rendered":"<p><span class=\"lead\">Digital marketing is one of the fastest-growing sectors in the marketing industry, so it\u2019s no wonder that more and more businesses are beginning to take the plunge into the deep pool of digital.<\/span><\/p>\n<p>Getting to grips with\u00a0digital\u00a0marketing\u00a0requires an understanding of\u00a0what drives business\u00a0success online,\u00a0as well as\u00a0knowing\u00a0how\u00a0strategic and creative\u00a0marketing\u00a0skills\u00a0can be implemented for different clients\u00a0across a wide range of industries and sectors.<\/p>\n<p>Marketing degrees used to be a requirement for any aspiring marketers,\u00a0but\u00a0the\u00a0modern\u00a0digital\u00a0arena\u00a0means\u00a0that the world of digital marketing has become\u00a0much\u00a0more accessible to anyone who has an internet connection. There are many professional marketers who are extremely successful\u00a0without\u00a0a degree,\u00a0as well as marketing professionals who are extremely successful\u00a0with\u00a0a degree.<\/p>\n<p>There are a variety of ways to learn marketing without attending university:<\/p>\n<ul>\n<li>Apprenticeships<\/li>\n<li>Online courses<\/li>\n<li>Creating and managing your own website<\/li>\n<li>Utilising social media platforms<\/li>\n<\/ul>\n<p>Numerous UK universities\u00a0offer a Marketing degree,\u00a0which means you will need to find\u00a0one that really stands\u00a0out from the crowd. If you can implement some of the above whilst studying,\u00a0it\u00a0can go a long way towards\u00a0putting\u00a0you ahead\u00a0of the game.\u00a0Most universities offer a practical approach to learning\u00a0marketing and enable you to have a complete understanding of\u00a0marketing as a whole, allowing you to choose subject areas\u00a0to specialise in.<\/p>\n<h3>The benefits of a\u00a0marketing degree<\/h3>\n<p>If you are interested in business,\u00a0psychology,\u00a0or social studies,\u00a0then a marketing degree may well suit you\u00a0and enable you to find areas of marketing that interest you\u00a0most. Marketing\u00a0includes\u00a0everything\u00a0from\u00a0market research\u00a0and campaign strategy, to execution of the ad campaign and monitoring of\u00a0the\u00a0results. Because of this variety, marketing\u00a0appeals to a wide variety of people, so completing a degree\u00a0can help\u00a0you to discover which\u00a0branch of marketing\u00a0you enjoy the most.<\/p>\n<p>The university you choose to attend will depend on the specific modules\u00a0you\u00a0wish to\u00a0learn.\u00a0There is\u00a0also the option of choosing a\u00a0Bachelor of Science\u00a0(Bsc) or a\u00a0Bachelor of Arts\u00a0(BA) marketing degree. Typically, a BA Marketing degree entails more of the marketing communication\/media aspects,\u00a0whereas a BSc usually includes learnings from both business and media perspectives.<\/p>\n<h3>Employment opportunities with a marketing degree<\/h3>\n<p>The jobs within the marketing sector are extremely varied,\u00a0meaning there is always something for everyone, no matter what your personality type\u00a0or skill set. Your degree can be used to progress into careers in marketing, communications, sales, PR, advertising, consultancy, management, and digital-specific\u00a0marketing. You can choose to specialise in one marketing area,\u00a0such as SEO, PPC, <a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/email-marketing\/\">Email Marketing<\/a>,\u00a0or you can pursue a role wherein\u00a0you can work across the whole marketing field.<\/p>\n<p>Digital technology will continue to change the marketing industry,\u00a0which means it is an incredibly exciting time to\u00a0become a marketeer! Plus,\u00a0graduates\u00a0may find themselves in the position to\u00a0climb the career ladder\u00a0more\u00a0quickly. But what about the people who prefer teaching themselves\u00a0and\u00a0want to avoid\u00a0the debt\u00a0that comes with a\u00a0university\u00a0degree?<\/p>\n<h3>The benefits of self-learning marketing<\/h3>\n<p>There is no\u00a0doubt\u00a0that degrees are a fantastic way to learn a broad range of marketing and digital marketing skills. However,\u00a0if you want a focused, affordable, and more convenient learning program,\u00a0then choosing to self-teach might be the\u00a0right\u00a0route for you.<\/p>\n<p>You can find numerous online courses\u00a0that\u00a0can help teach you digital marketing,\u00a0such as:<\/p>\n<ul>\n<li>Google Digital Garage<\/li>\n<li>Thinkful\u2019s Digital Marketing Bootcamp<\/li>\n<li>HubSpot Content Marketing Certification<\/li>\n<li>Digital Marketing courses from Udemy<\/li>\n<li>Free Digital Marketing Certification Courses from LinkedIn Learning<\/li>\n<li>Digital Marketing Courses from Coursera<\/li>\n<li>Digital Marketing Strategies by Kellogg School of Management<\/li>\n<li>Master Digital Marketing by London School of Business<\/li>\n<li>Facebook Blueprint<\/li>\n<\/ul>\n<p>Anyone in the marketing industry\u00a0will tell you\u00a0that the best way to learn marketing is by\u00a0doing\u00a0marketing.\u00a0Many people feel\u00a0that someone who\u00a0is\u00a0self-taught\u00a0is more likely to have\u00a0a bigger\u00a0desire to continue their development in a full-time position,\u00a0whereas\u00a0graduates may feel a little less inclined\u00a0to do so \u2013 given that\u00a0they just spent 3 to 4 years in higher\u00a0education.<\/p>\n<h3>Employment opportunities for a self-taught marketeer<\/h3>\n<p>Many agencies across the country offer apprenticeships for aspiring marketer. One\u00a0benefit to\u00a0completing\u00a0an apprenticeship is that you get to apply your learning in real-life business situations. You may choose to take a creative apprenticeship, but you will still understand how a business operates because you would be a part of it.<\/p>\n<p>Organisations across the country are now beginning to accept portfolios of work. With social media continuing to rise and marketing moving further and further online\u00a0all the time, discussing with employers your wins and being able to show them your work goes a long way.<\/p>\n<p>Another idea is creating your own website. Find something that interests you \u2013 whatever hobby that might be\u00a0\u2013 and\u00a0use your website to shout about your understanding and show off your digital marketing skills. You never know who may be watching and interested in the work you are producing.<\/p>\n<h3>So, what is better?\u00a0Marketing degree or no\u00a0marketing\u00a0degree?<\/h3>\n<p>As with anything in life,\u00a0it\u2019s entirely dependent on who you are as a person and what your personality is like. If you are an individual who finds that they gain a better understanding whilst in an academic environment, then a degree may be what\u2019s best for you. Of course, there are\u00a0the\u00a0added benefits of going to university\u00a0and gaining\u00a0an understanding of the whole discipline in a\u00a0more\u00a0structured, educational environment.<\/p>\n<p>However, some people find that the best way for them to learn something new is by\u00a0just\u00a0doing it\u00a0and learning as they go. For those individuals,\u00a0an apprenticeship or online course\u00a0may\u00a0be better suited to\u00a0their learning\u00a0preferences and\u00a0creating a strong portfolio of work will\u00a0allow for applications\u00a0to a range of different companies \u2013 you might even\u00a0end up\u00a0starting\u00a0your own marketing agency\u00a0in\u00a0the process!<\/p>\n<p>So,\u00a0to summarise, the digital marketing sector welcomes all personalities and people, after all good marketing is always about the customers, it\u00a0does not\u00a0matter what way you choose to learn it\u00a0if\u00a0your committed to always learning new things and developing your skills every day. Marketing will continue to change, and we will all have to develop new skills as\u00a0it\u00a0develops.<\/p>\n<p>Here at Coast Digital, we understand that when you first face marketing it can be difficult to know where to start, that is why\u00a0we have\u00a0put together our <a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/coast-campus\/\" target=\"_blank\" rel=\"noopener\">Coast Campus<\/a> to help all people understand digital marketing better. Our marketing experts are on hand to offer personalised digital training course and workshops,\u00a0you will\u00a0develop the skills and confidence to build, optimise and benefit from your digital marketing.\u00a0Get in contact with our digital marketing experts today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing\u00a0is\u00a0one of the fastest-growing\u00a0sectors in the marketing\u00a0industry, so it\u2019s\u00a0no wonder\u00a0that more and more businesses\u00a0are beginning to take the plunge into the deep pool of\u00a0digital.<\/p>\n","protected":false},"author":10,"featured_media":3595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[47],"related_industry":[],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"456\" height=\"564\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/AdobeStock_231861818_mobile.jpeg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/AdobeStock_231861818_mobile.jpeg 456w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/AdobeStock_231861818_mobile-243x300.jpeg 243w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/AdobeStock_231861818_mobile-200x247.jpeg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/AdobeStock_231861818_mobile-81x100.jpeg 81w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/AdobeStock_231861818_mobile-32x40.jpeg 32w\" sizes=\"auto, (max-width: 456px) 100vw, 456px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2021\/07\/22\/is-a-degree-in-digital-marketing-worth-your-time-and-money\/'>\n        <h2 class='wp-component-card__title'>\n            Is a Degree in Digital Marketing Worth Your Time and Money?\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Digital marketing\u00a0is\u00a0one of the fastest-growing\u00a0sectors in the marketing\u00a0industry, so it\u2019s\u00a0no wonder\u00a0that more and more businesses\u00a0are beginning to take the plunge into the deep pool of\u00a0digital.                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                22 July 2021                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Digital Marketing            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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