You\u2019re probably thinking \u201cI could achieve more sales and revenue by driving more traffic to the website though\u201d<\/em>, but you would be slightly wrong. While you could increase the number of transactions that you achieve by driving traffic more to the site, you may not increase the percentage of your users who convert \u2013 in fact, it will likely drop.<\/p>\n There are several ways to optimise and improve your websites conversion rate, but we\u2019ll stick with the methods which can be applied with very little expert knowledge. The easiest place to start is to look at the data you already have, so let\u2019s talk about the Goal Funnel in Google Analytics.<\/p>\n If you think of your website as a physical shop, the role of the goal funnel makes a lot of sense:<\/p>\n It\u2019s the same idea when looking at the goal funnel for your website, and you\u2019ll be able to see exactly at which point in your sales or checkout process most users are dropping out. This then enables you to hypothesise reasons for this, for instance:<\/p>\n The goal funnel is a therefore a great place to start identifying any issues or gaps in your checkout process that could be fixed or modified in order to increase your conversion rate.<\/p>\n There are a number of ways to deal with shopping cart abandonment issues, but perhaps the easiest to set up is email marketing<\/a>. If you\u2019re using a common e-commerce framework (such as WooCommerce) and a common email service provider (such as MailChimp), this can be relatively simple to set up.<\/p>\n All you\u2019ll need to do is connect your store to your email marketing solution, put together your reminder email using the provided merge tags, set up the rules for the message being sent (such as \u201cafter the item has been in the cart for 30+ days\u201d) and then activate. Hey presto! Any customers who add things to their cart and then don\u2019t checkout will be reminded that they didn\u2019t complete their purchase.<\/p>\n This method does rely on you already having the email address for your customer, which you may have captured when they set up an account, but is generally a relatively low cost solution.<\/p>\n This is by far the most important point in this article. Every slight change you make to your website will have an effect, but prior to testing you can\u2019t be sure whether the effect will be positive or negative.<\/p>\n The best method for approaching CRO is to run A\/B tests on a small portion of your visitors, and then use this data to make an informed decision. Be careful not to make too many changes to one A\/B test though, as you want to know exactly what\u2019s caused the change in conversion rate.<\/p>\n Once you have enough data to hypothesise that a particular change will be more beneficial than the original, than you can roll it out across you site. Be sure to carry out multiple tests before implementing though.<\/p>\n Then it\u2019s just a case of making sure that your change has worked and then going back to the beginning to identify the next possible optimisation!<\/p>\n If this article has caught your attention, but you\u2019re not really sure where to start with this process, or are worried about negatively affecting your conversion rate, then why not get in touch<\/a> with the team at Coast Digital?<\/p>\n If you’d like to read more about CRO first, we have a free to download guide on the topic: Conversion Rate Optimisation (CRO) \u2013 An Incremental Path To Success<\/a> The main purpose of an e-commerce website is to sell products. That may seem like an obvious place to start, but stick with me! Your site may be working reasonably…<\/p>\n","protected":false},"author":10,"featured_media":2549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[69,67],"related_industry":[],"class_list":["post-3298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"card":"Conversion Rate Optimisation Strategies<\/h2>\n
Google Analytics Goal Funnel<\/h3>\n
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Cart Abandonment<\/h3>\n
Test, test, test!<\/h3>\n
\n![\"cro](\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/cro-guide-cover.png\")
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![\"CRO](\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/CRO-lead-gen-small-413x579.png\")
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