{"id":2772,"date":"2018-01-24T15:30:17","date_gmt":"2018-01-24T15:30:17","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2018\/01\/24\/7-tips-better-seo-content\/"},"modified":"2025-03-05T16:16:08","modified_gmt":"2025-03-05T16:16:08","slug":"7-tips-better-seo-content","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2018\/01\/24\/7-tips-better-seo-content\/","title":{"rendered":"7 Tips for Better SEO Content"},"content":{"rendered":"

Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as short and \u2018simple\u2019 (end sarcasm) as a meta description, it can feel like you\u2019re juggling a huge number of different do\u2019s, don\u2019ts, rules, regulations and other restrictions that make things seem very difficult.<\/p>\n

In this article, I\u2019ll cover 7 quick tips that will help you get your head around SEO copywriting more quickly and easily.\n<\/p>\n

1 \u2013 Write for the user<\/h2>\n

If I had to give just one tip on this subject, this would be it. If you take nothing else away from this article, remember this one.<\/p><\/blockquote>\n

Yes, when it\u2019s time to write SEO content<\/a> you are indeed trying to create copy that will rank well in search engines. However, if you come at your copy with the search engine alone in mind then you\u2019re heading down a dangerous road.<\/p>\n

Ultimately, all search engines like Google are trying to do is show their users search results that are relevant and useful based on the search they have made. That\u2019s what keeps us coming back \u2013 the fact that we found what we were looking for.<\/p>\n

But the search algorithm doesn\u2019t stop there \u2013 if a user clicks onto your result, sees a wall of text and then bounces right back to the search engine, then that sends a signal. It tells the search engine your page wasn\u2019t the right one after all.<\/p>\n

2 \u2013 Don\u2019t just remember the ranking factors, remember why they exist<\/h2>\n

Many of the ranking factors us SEO copywriters<\/a> know and love come back to the above point. For example, the reason keyword relevancy is so important is that it tells the search engine what our page is about \u2013 we include terms we know our users search for because we want to be seen.<\/p>\n

\"\"<\/center>Don\u2019t lose sight of the reason for many of these rules, though. The reason keyword stuffing and other old school practices have gone the way of the dinosaurs, is because they were having a detrimental effect on the experience of search engine users.<\/p>\n

So, when it comes to questions like \u2018how many times should I include my main keywords\u2019 don\u2019t get too caught up in percentages or any other formulas. Read the copy back \u2013 aloud if you have the time \u2013 does it read well? Does it read like normal copy? Or does it sound like someone is repeating the same word again and again, to the point where you start to doubt whether that word is even real? Seriously, say the word \u2018sport\u2019 enough times and you\u2019ll understand what I mean.<\/p>\n

Yes, keywords are important, but so is user experience. It\u2019s no good ranking number one for a term for a few days, if all you do is alienate the people that click through with frustrating copy and therefore fail to convert them. If that happens, you won\u2019t hold onto that ranking for long.<\/p>\n

3 \u2013 Assign your keywords<\/h2>\n

One mistake that\u2019s easy to make is targeting too many keywords on a single page.<\/p><\/blockquote>\n

When there are multiple groups of search terms, and therefore topics, it\u2019s frustrating for both search engines and users. It makes things confusing \u2013 both might ask questions like: What is this page about? Am I in the right place?<\/p>\n

That\u2019s why its important you group your keywords into tightly relevant groups and then assign each group to a page or piece of content. That means you know exactly what that content is about, and can make sure you send a clear signal \u2013 to both the search spider and your target audience \u2013 that this is the page they were looking for.<\/p>\n

4 \u2013 Work in a simple format<\/h2>\n

This is a quick one, but it\u2019s important.<\/p>\n

Work in a simple format \u2013 a word document or other text file gives you plenty of formatting options, probably more than you need for SEO copywriting. Whatever you do, don\u2019t work directly on the CMS \u2013 it\u2019s far too easy to miss things or make a simple mistake that pushes an unfinished page live.<\/p>\n

5 \u2013 Ctrl + F is your friend (or Cmd + F if you\u2019re a Mac using human)<\/h2>\n

By working in a simple format like a word doc, we unlock a powerful and under-appreciated tool: Ctrl + F.<\/p>\n

\"\"<\/center>If you\u2019re not sure if you\u2019ve included your keywords enough \u2013 or maybe if you\u2019ve read the copy through and are worried you\u2019re getting a bit spammy with your search terms \u2013 Ctrl + F is your friend.<\/p>\n

Typing your keywords into the find box should highlight where they appear in the document. It\u2019s a quick and easy way to get a visual indication of how often those terms appear in the copy, as well as how well they\u2019re spaced out and whether you\u2019ve over stuffed certain parts of the copy in an unnatural way.<\/p>\n

6 \u2013 Think mobile first<\/h2>\n

This is advice you can pretty much apply to anything in the digital marketing ecosystem, but it holds true here as well.<\/p><\/blockquote>\n

Search engines are becoming more and more focused on the experience and behaviour of mobile users, and where the search engines lead SEO content writers have to follow!<\/p>\n

Make sure your paragraphs aren\u2019t so long that they\u2019re going to look like huge blocks of text as the screen-size gets smaller, and wherever possible put lists into bullet points rather than long comma-filled sentences.<\/p>\n

If you\u2019d like to know more about writing user focused content, read my previous article \u2013 3 Best Practice Tips to Make Your Content Reader Friendly<\/a>.<\/p>\n

7 \u2013 Structure matters too<\/h2>\n

Things like heading structures and internal linking are important parts of good SEO copy \u2013 but again, don\u2019t look at these as opportunities to game the system.<\/p>\n

It makes sense that your H1 tag should include your keyword, because it\u2019s the title of the page and that keyword should be what your page is about. Your other headings should be about other relevant sections of the page, containing related phrases because that is still what the page is about.<\/p>\n

That makes sense for users as well as search engines.<\/p>\n

The same goes for internal linking. Link users out to relevant and useful pages on your website at times that make sense, when they might want more detailed information on something you\u2019ve mentioned or might be ready to move to the next step in their user journey.<\/p>\n

A call to action to a buy or book now page, for example, should come at a point that makes sense \u2013 when you\u2019ve already talked about the product, have explained the benefits and naturally prepared the user for that link.<\/p>\n

It almost always comes back to the user\u2026<\/h3>\n

If there\u2019s one word I\u2019ve probably written too much in this article (and there might be a few that fall into that category), it\u2019s \u2018user\u2019.<\/p>\n

\"\"<\/center>The reason for that is simple \u2013 those are the people that matter, and are also the people that can sometimes get lost in amongst all the SEO best practices we\u2019re trying to adhere to.<\/p>\n

As I said at the start, if you remember nothing else when you\u2019re writing SEO content remember the people you\u2019re writing it for. Those are the people all the search engine algorithms are trying to keep happy and if you can do that while writing well optimised copy, you\u2019re on to a winner.<\/p>\n

Want more SEO?<\/h3>\n

Here at Coast Digital, we\u2019re dedicated to delivering great organic search results for our clients. That means both making sure all our work is user focused, as well as keeping up with the latest developments in the ever-changing world of SEO.<\/p>\n

Want to find out what we think matters now in the world of organic search? Read our article \u2013 What is SEO Now?<\/a><\/p>\n

If, on the other hand, you think it\u2019s time your SEO content put users first, then we\u2019d love to talk to you about how we do that. Get in touch today<\/a> and let\u2019s talk about how we can create content for your site that gives both search engines and users what they\u2019re looking for.<\/p>\n","protected":false},"excerpt":{"rendered":"

Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as…<\/p>\n","protected":false},"author":22,"featured_media":2598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[45,63,44],"related_industry":[],"class_list":["post-2772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"card":"

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\n \"content <\/div>\n
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\n Blog <\/p>\n \n

\n 7 Tips for Better SEO Content\n <\/h2>\n <\/a> <\/div>\n
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\n Writing for SEO is a multi-faceted challenge. When you sit down to write search optimised copy, whether that be for a product page, a blog article or even something as… <\/div>\n
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\n 24 January 2018 <\/p>\n

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\n Content Marketing <\/div>\n
\n Search Marketing <\/div>\n
\n SEO <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=2772"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/2598"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=2772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=2772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=2772"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=2772"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=2772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}