{"id":2671,"date":"2017-09-12T09:41:10","date_gmt":"2017-09-12T09:41:10","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2017\/09\/12\/b2b-lead-nurturing-like-dating-2017-tinder-statistics-edition\/"},"modified":"2025-03-05T16:06:56","modified_gmt":"2025-03-05T16:06:56","slug":"b2b-lead-nurturing-like-dating-2017-tinder-statistics-edition","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2017\/09\/12\/b2b-lead-nurturing-like-dating-2017-tinder-statistics-edition\/","title":{"rendered":"How B2B Lead Nurturing Is Like Dating \u2013 2017 Tinder and Statistics Edition!"},"content":{"rendered":"<p>Back in 2014, I wrote a blog about how <a href=\"https:\/\/staging.elixirrdigital.com\/us\/2014\/10\/01\/5-ways-successful-b2b-lead-nurturing-like-dating\/\" target=\"_blank\" rel=\"noopener\">successful B2B lead nurturing is a lot like dating<\/a> \u2013 even with the way dating has changed since then, with the rise of Tinder, the comparison still holds true.<\/p>\n<p>Tinder go to great lengths to study their user base and produce stats that show the app is about more than just one-night stands. Jessica Carbino, Tinder\u2019s on-site sociologist, compared online daters to offline daters. She found:\n<\/p>\n<ul>\n<li>Online daters were 5% more likely to say \u2018I love you\u2019 in the first year of dating<\/li>\n<li>Online daters were better at asking questions of prospective partners<\/li>\n<li>Only 9% of male Tinder users said they found it difficult to maintain a committed relationship, compared to 30% of offline daters<\/li>\n<\/ul>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-8462\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/tinder-match-screen-e1505205995738.png\" alt=\"\"><\/center>These stats might make you think twice about your opinion of Tinder! You can read more about the research at the <a href=\"https:\/\/www.nytimes.com\/2017\/04\/19\/style\/tinder-relationship-dating-study.html\" target=\"_blank\" rel=\"noopener\">New York Times<\/a>.<\/p>\n<p>But what about B2B lead nurturing? As marketers, we\u2019re even more obsessed with data than Tinder. So, what are the stats that make our heads spin and change the way we think about lead nurturing?<\/p>\n<h2>What objections really mean<\/h2>\n<p>When you\u2019re looking for dates online, if someone objects to every other thing you say you\u2019re probably barking up the wrong tree.<\/p>\n<p>However, you might be surprised to discover that objections from your prospective clients might actually be a good thing!<\/p>\n<p><em>Studies have shown that prospects that end up buying have 58% more objections than prospects that don\u2019t.<\/em><\/p>\n<p>The consensus is that this is due to active listening \u2013 the buying prospect is engaged in what you are putting forward and therefore are more likely to interrogate it.<\/p>\n<p>What does that mean for us? It means that we shouldn\u2019t assume that an objection is a rejection! If a prospect has objections, then engage them in that discussion \u2013 explain your position or maybe put forward an alternative. It could be a sign that they\u2019re engaged and want to find out if you can hold your own.<\/p>\n<h2>You might need to call them again<\/h2>\n<p>With Tinder and other online dating apps, you have countless prospective dates to choose from. That gives you the opportunity to be pickier than you might be offline.<\/p>\n<p>Increasingly, with the ever-improving nature of ad targeting online we\u2019re seeing more and more relevant marketing material. Just like with online dating, we\u2019re seeing more options \u2013 as such, we\u2019re more picky. It also moves cold calling further and further into the \u2018undesirable\u2019 pile.<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-8463\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/call-again.jpeg\" alt=\"\"><\/center>This is evident in how stats have shifted around cold calling. TeleNet and Ovation Sales Group found that back in 2007 it took an average of 3.68 cold call attempts to reach a prospect. Now, 10 years later it could take anywhere over 8 attempts.<\/p>\n<h2>Making it memorable<\/h2>\n<p>So, despite all of the talk about statistics in this article they may actually be the last thing you want to be putting in front of prospects.<\/p>\n<p>In their book <a href=\"https:\/\/heathbrothers.com\/books\/made-to-stick\/\" target=\"_blank\" rel=\"noopener\">Made to Stick: Why Some Ideas Survive and Others Die<\/a>, Chip and Dan Heath observed that after a presentation, 63% of attendees remember stories. Only 5% remember statistics.<\/p>\n<p>Much like when you\u2019re first chatting to someone you have your eye on \u2013 whether that\u2019s in a bar or online \u2013 you want to be memorable. You don\u2019t want them forgetting about you, you want them to be thinking about you for days to come!<\/p>\n<p>When you think about it in those terms, it makes sense that stories are going to win over statistics \u2013 but that doesn\u2019t mean that data doesn\u2019t have a place. Think of stats as the starting point. If you have a great result to talk about, what you need to do is think about the story.<\/p>\n<p>What did you do to achieve that result? Where did you start, and where did things end up after your success? What challenges did you overcome on the way? A statistic can be boring, but the story around it can be exciting and intriguing.<\/p>\n<h2>Need help with lead nurturing?<\/h2>\n<p>These stats might\u2019ve made you take a second look at your <a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/email-marketing\/\">B2B lead nurturing processes<\/a>. Improving the way you approach prospecting, and then the way in which you nurture those leads, can have a significant positive effect on your bottom line.<\/p>\n<p><a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> and let\u2019s talk about how digital can help you get more leads \u2013 and then turn those leads into sales!<\/p>\n<p>And just remember that while LinkedIn is a great way to find new prospects for your business\u2026<\/p>\n<p><center><img decoding=\"async\" class=\"aligncenter size-full wp-image-8455\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/b2b-lead-gen-like-dating.jpeg\" alt=\"linkedin is not a dating site\"><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2014, I wrote a blog about how successful B2B lead nurturing is a lot like dating \u2013 even with the way dating has changed since then, with the&hellip;<\/p>\n","protected":false},"author":10,"featured_media":2672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[61],"related_industry":[],"class_list":["post-2671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"534\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/tinder-small-534x579.jpeg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"tinder app\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/tinder-small-534x579.jpeg 534w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/tinder-small-36x40.jpeg 36w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2017\/09\/12\/b2b-lead-nurturing-like-dating-2017-tinder-statistics-edition\/'>\n        <h2 class='wp-component-card__title'>\n            How B2B Lead Nurturing Is Like Dating \u2013 2017 Tinder and Statistics Edition!\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Back in 2014, I wrote a blog about how successful B2B lead nurturing is a lot like dating \u2013 even with the way dating has changed since then, with the&hellip;                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                12 September 2017                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                General            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=2671"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/2672"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=2671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=2671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=2671"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=2671"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=2671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}