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<\/center><\/p>\nFocusing On The Reader<\/h2>\n
When writing content, your reader needs to be at the forefront of your mind. You need to make sure that what you are creating won\u2019t be off-putting or intimidating to the reader when they first land on a page \u2013 an issue further compounded by the nature of mobile devices.<\/p>\n
Here are a few quick tips you can use to help make your content more user friendly.<\/p>\n
1. Sub Headings<\/h3>\n
Sub headings are important for a number of reasons.<\/p>\n
Sub headings break up the content on the page and prevent the reader from feeling like they\u2019ve hit a \u2018wall of text\u2019 \u2013 something that is particularly off-putting on a mobile device.<\/p>\n
They also help to guide the reader through the page. If they are on the page for something specific, then scanning the subheadings will help them find the section of the page most relevant to them.<\/p>\n
This can again help to prevent reader frustration, which in turn has a benefit for you. Pages perform better when users are able to get what they want as quickly as possible.<\/p>\n
How often should you have sub headings?<\/h3>\n
It depends \u2013 look for natural changes in topic in the copy. Purely from a signposting point of view, these are good places to have a sub heading.<\/p>\n
To prevent \u2018wall of text\u2019, I\u2019d recommend a sub heading every 4-5 paragraphs.<\/p>\n
2. Keep Paragraphs Short<\/h3>\n
When it comes to writing for the web, a paragraph takes on a different shape when compared with writing for the page.<\/p>\n
Generally, you want to keep paragraphs short. 4 lines is enough, you might be able to get away with 5 depending on the design and layout of your page. If you\u2019re struggling to see where to break a paragraph, look for a change in topic or the start of a new point.<\/p>\n
Again, this comes down to \u2018wall of text\u2019. What we\u2019re trying to do is make the reader see the text as easy to digest, rather than as an intimidating slog to get through.<\/p>\n
3. Bullet Lists are Better<\/h3>\n
When it comes to content that intimidates users and puts them off, a long, chunky list is one of the main offenders. Thankfully, bullet points can save you from creating a list that scares away otherwise engaged readers.<\/p>\n
So, why are bullet lists better? Well\u2026<\/p>\n
- \n
- They present each individual point clearly<\/li>\n
- They\u2019re easier to scan<\/li>\n
- They avoid a chunky block of text<\/li>\n
- They\u2019re much more digestible for mobile users<\/li>\n<\/ul>\n
Wherever possible, bulleting your lists will make your content far more user friendly.<\/p>\n
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<\/center><\/p>\nSigns of success<\/h2>\n
By taking these relatively simple steps, you\u2019ll be well on the way to making your content more user friendly \u2013 particularly for those readers on mobile devices.<\/p>\n
But what kind of tangible benefits should you expect to see? Making your content more accessible to readers should result in the following improvements on your content pages:<\/p>\n
- \n
- A reduction in bounce rate<\/li>\n
- Increased time on page<\/li>\n
- Increased click-throughs and onward journeys<\/li>\n<\/ul>\n
Of course, there are other factors that could affect these metrics \u2013 how well structured and positioned your calls to action are will effect onward journeys, for example.<\/p>\n
Going beyond the basics<\/h2>\n
Content can be a complicated thing \u2013 that\u2019s why it\u2019s important to put best practice back in focus. After all, if you don\u2019t get the basics right then the strategy you build around your content is likely to fail.<\/p>\n
If you\u2019d like to know more about content marketing, from basic content creation tips all the way up to multi-channel content marketing strategies, then we have a free guide that can help. The Essential Guide to Content Marketing \u2013 download your copy today!<\/a><\/p>\n
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