{"id":2290,"date":"2016-04-15T11:39:22","date_gmt":"2016-04-15T11:39:22","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2016\/04\/15\/7-ways-optimise-email-unsubscribe-process\/"},"modified":"2025-06-10T07:40:09","modified_gmt":"2025-06-10T07:40:09","slug":"7-ways-optimise-email-unsubscribe-process","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2016\/04\/15\/7-ways-optimise-email-unsubscribe-process\/","title":{"rendered":"7 Ways to Optimise Your Email Unsubscribe Process"},"content":{"rendered":"<p>If your users are no longer interested in what you&#8217;re emailing them, then there is a good chance they&#8217;ll end up unsubscribing from your mailing list. If you make your unsubscribe process difficult, then you are putting yourself in a position where users may hit the spam button as a quicker and easier way for them to stop receiving mailings from you, and this is not great for your deliverability rate!<\/p>\n<p>There is an argument to just let people go if they want to leave your list, after all there is little value in keeping disengaged users on your list,\u00a0but there are things you can do to minimise your unsubscribe rate and encourage users to re-engage with your emails and your brand.<\/p>\n<p>I&#8217;ve put together some top tips to help you optimise your unsubscribe process and find ways to leverage it for your benefit:\n<\/p>\n<h2>1. Let recipients know what they will be missing out on<\/h2>\n<p>A well designed unsubscribe page with persuasive text could make users think twice about unsubscribing. Take some time to craft a compelling unsubscribe page that reminds users why they signed up in the first place.<\/p>\n<p>\u00a0<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/benefit-unsubscribe-e1460619964541.png\" alt=\"benefit unsubscribe\" width=\"550\" height=\"394\"><\/center>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/dffgzg-e1460622270896.png\" alt=\"boden unsubscribe\" width=\"550\" height=\"521\"><\/p>\n<p>\u00a0<\/p>\n<h2>2. Encourage users to opt-down instead of opt-out<\/h2>\n<p>By allowing subscribers to dictate their email preferences, you could still keep hold of them by giving them the chance to opt down, rather than opting out completely. Allowing users to specify what content they want to hear about, and how often, could help minimise unsubscribe numbers.<\/p>\n<p>\u00a0<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/dfggfd1-e1460624037317.png\" alt=\"booking.com unsubscribe\" width=\"550\" height=\"440\"><\/center>\u00a0<\/p>\n<p>Let users select their interests by implementing a preference centre and including this link on all of your emails. Be sure to describe each option and sell the benefits to the user of being on the list.<\/p>\n<p>\u00a0<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/fdsf-e1460623352666.png\" alt=\"vouchercodes unsubscribe\" width=\"500\" height=\"1153\"><\/center>\u00a0<\/p>\n<h2>3. Don\u2019t ask customers to log in to their account to unsubscribe<\/h2>\n<p>You really shouldn\u2019t be asking users to log in to their account in order to remove themselves from a list. This is really annoying for users. Placing barriers in the unsubscribe process will likely result in users hitting the spam button. Do what you can to make the unsubscribe process a one or two click process; do not send users through hoops.<\/p>\n<h2>4. Ask users why they are unsubscribing<\/h2>\n<p>Asking users why they are leaving is a great way to gain insight that can be used to improve future <a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/email-marketing\/\">email marketing<\/a> activity. However, be warned! Don\u2019t make this a requirement in the unsubscribe process, simply make it an option.<\/p>\n<p>\u00a0<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/dfgd-e1460624529868.png\" alt=\"boden unsubscribe 2\" width=\"550\" height=\"520\"><\/center>\u00a0<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/gggg-e1460624729349.png\" alt=\"american apparel unsubscribe\" width=\"550\" height=\"372\"><\/center>\u00a0<\/p>\n<h2>5. Promote your social channels on your unsubscribe confirmation page<\/h2>\n<p>Just because a user does not want to receive your emails anymore, it doesn\u2019t mean that they don\u2019t like you or do not want to hear from you through other channels. Perhaps email just isn\u2019t for them. Be sure to promote your social channels on your unsubscribe page and encourage users to follow you elsewhere.<\/p>\n<p>\u00a0<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/fhgfhh-e1460625053137.png\" alt=\"boden unsubscribe 3\" width=\"550\" height=\"519\"><\/center>\u00a0<\/p>\n<h2>6. Don\u2019t send an email to confirm unsubscribe<\/h2>\n<p>Sending a final email to confirm the unsubscribe is not needed. In fact it is annoying for users \u2013 an unsubscribe confirmation page is enough. You want to leave the user with as good an impression of your brand as you can. Avoiding a faux pas\u2019 like this is a step in the right direction!<\/p>\n<h2>7. Don\u2019t make users wait weeks to be removed from your list<\/h2>\n<p>On the subject of not annoying users, make sure you remove people from your list as soon as possible. Most ESPs will do this automatically.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your users are no longer interested in what you&#8217;re emailing them, then there is a good chance they&#8217;ll end up unsubscribing from your mailing list. If you make your&hellip;<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"related_service":[65,46],"related_industry":[],"class_list":["post-2290","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width wp-component-card--no-image            wp-component-card--link js-card-link\n        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2016\/04\/15\/7-ways-optimise-email-unsubscribe-process\/'>\n        <h2 class='wp-component-card__title'>\n            7 Ways to Optimise Your Email Unsubscribe Process\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        If your users are no longer interested in what you&#8217;re emailing them, then there is a good chance they&#8217;ll end up unsubscribing from your mailing list. If you make your&hellip;                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                15 April 2016                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Email Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                User Experience            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=2290"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2290\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=2290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=2290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=2290"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=2290"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=2290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}