{"id":2050,"date":"2014-02-20T14:01:25","date_gmt":"2014-02-20T14:01:25","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2014\/02\/20\/content-marketing-turning-theory-practice\/"},"modified":"2025-03-05T15:20:20","modified_gmt":"2025-03-05T15:20:20","slug":"content-marketing-turning-theory-practice","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2014\/02\/20\/content-marketing-turning-theory-practice\/","title":{"rendered":"Content Marketing &#8211; Turning Theory into Practice"},"content":{"rendered":"<p>A recent Marketing Budgets Report from Econsultancy showed that content marketing is the area in which most companies are increasing investment in 2014. With a massive 74% of companies indicating that they will be spending more on content marketing campaigns.<\/p>\n<p>With such an increase in activity, knowing how to turn the theory behind content marketing into practice is more important than ever. Which is why my presentation today in Covent Garden at <a href=\"http:\/\/www.figarodigital.co.uk\/seminars.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">Figaro Digital&#8217;s Content Marketing Seminar<\/a>, illustrated how to tackle that challenge through three simple steps; plan, create and market.<\/p>\n<p><center><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/31437236?rel=0\" width=\"512\" height=\"421\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>Now you&#8217;ve had a look through my slides, be sure to download our\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/guides\/the-essential-guide-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing guide<\/a>\u00a0by clicking the image below:<\/p>\n<p><center><a href=\"https:\/\/staging.elixirrdigital.com\/us\/guides\/the-essential-guide-content-marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4045\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/content-marketing-guide.png\" alt=\"Content Marketing Guide\" width=\"466\" height=\"305\"><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent Marketing Budgets Report from Econsultancy showed that content marketing is the area in which most companies are increasing investment in 2014. With a massive 74% of companies indicating&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[45,70],"related_industry":[],"class_list":["post-2050","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width wp-component-card--no-image            wp-component-card--link js-card-link\n        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2014\/02\/20\/content-marketing-turning-theory-practice\/'>\n        <h2 class='wp-component-card__title'>\n            Content Marketing &#8211; Turning Theory into Practice\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        A recent Marketing Budgets Report from Econsultancy showed that content marketing is the area in which most companies are increasing investment in 2014. With a massive 74% of companies indicating&hellip;                    <\/div>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                20 February 2014                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Content Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Events            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=2050"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2050\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=2050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=2050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=2050"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=2050"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=2050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}