{"id":2037,"date":"2013-11-07T11:02:54","date_gmt":"2013-11-07T11:02:54","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2013\/11\/07\/generating-quality-leads-in-niche-b2b-markets\/"},"modified":"2025-03-05T15:20:01","modified_gmt":"2025-03-05T15:20:01","slug":"generating-quality-leads-in-niche-b2b-markets","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2013\/11\/07\/generating-quality-leads-in-niche-b2b-markets\/","title":{"rendered":"Generating Quality Leads in Niche B2B Markets"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-3809 alignright\" style=\"border: 3px solid white;\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/needle-haystack.jpeg\" alt=\"Find the Needle in the Haystack\" width=\"231\" height=\"232\">I had the opportunity of speaking at \u00a0<a href=\"https:\/\/www.figarodigital.co.uk\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">Figaro Digital&#8217;s Health Check<\/a> event today hosted at Arsenal&#8217;s Emirates Stadium in London and\u00a0despite the fact I don&#8217;t think much of the football team, the venue was fantastic. The Health Check is a one day event which is aimed at\u00a0marketers seeking new suppliers for forthcoming projects.<\/p>\n<p>My presentation today was on the subject of\u00a0generating and converting high value, high quality leads in niche B2B markets, or as it&#8217;s more commonly know; finding the needle in the haystack! I had the pleasure of presenting alongside one of our clients, Jason Elkins,\u00a0Marketing Manager at <a href=\"http:\/\/www.ewa.ltd.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">EWA Ltd<\/a>, where as a business\u00a0operating in the niche contact centre and database management market, we explored the challenges of generating, nurturing and converting hard to find, quality leads.<\/p>\n<p>Take a look through my slide deck and be sure to download your free Pay Per Click (PPC) Idea Book at the bottom of this post!<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/27997425?rel=0\" width=\"597\" height=\"486\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Download your FREE Pay Per Click (PPC) Idea Book!<\/h2>\n<p>In this new Idea Book, we\u2019re presenting 10 creative ideas that will change the way you look at PPC and will provide you with genuine inspiration on how you can start reaching new customers, improving your marketing returns.<\/p>\n<p><a href=\"https:\/\/staging.elixirrdigital.com\/us\/guides\/ppc-guide-book-pdf\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3764\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/ppc-idea-book1.gif\" alt=\"ppc-idea-book\" width=\"728\" height=\"90\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had the opportunity of speaking at \u00a0Figaro Digital&#8217;s Health Check event today hosted at Arsenal&#8217;s Emirates Stadium in London and\u00a0despite the fact I don&#8217;t think much of the football&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[59,70],"related_industry":[],"class_list":["post-2037","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width wp-component-card--no-image            wp-component-card--link js-card-link\n        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2013\/11\/07\/generating-quality-leads-in-niche-b2b-markets\/'>\n        <h2 class='wp-component-card__title'>\n            Generating Quality Leads in Niche B2B Markets\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        I had the opportunity of speaking at \u00a0Figaro Digital&#8217;s Health Check event today hosted at Arsenal&#8217;s Emirates Stadium in London and\u00a0despite the fact I don&#8217;t think much of the football&hellip;                    <\/div>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                07 November 2013                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                B2B            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Events            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=2037"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2037\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=2037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=2037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=2037"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=2037"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=2037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}