{"id":2017,"date":"2013-09-26T08:02:32","date_gmt":"2013-09-26T08:02:32","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2013\/09\/26\/measuring-social-media-finding-value\/"},"modified":"2025-03-05T15:19:04","modified_gmt":"2025-03-05T15:19:04","slug":"measuring-social-media-finding-value","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2013\/09\/26\/measuring-social-media-finding-value\/","title":{"rendered":"Measuring Social Media \u2013 Finding the Real Value for Your Business"},"content":{"rendered":"<p>We\u2019re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? <a href=\"https:\/\/www.figarodigital.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Figaro Digital\u2019s Social Media Seminar<\/a> today was geared towards solving these issues, common amongst marketing managers.<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3702\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/2025\/03\/figaro.png\" alt=\"figaro\" width=\"254\" height=\"87\" align=\"center\"><\/center>I had the pleasure of speaking at the event today, in which I discussed the difficulties of measuring social media; which metrics deserve your attention and how to evaluate their commercial worth. Presenting real world examples I was aiming to show how to select the right metrics for your business and give you practical advice on how to measure social media ROI more effectively.<\/p>\n<p class=\"textcenter\"><strong><em>\u201cpractical advice on how to measure social media ROI more effectively.\u201d<\/em><\/strong><\/p>\n<p>Take a look through my slide deck and be sure to download your free Social Media Idea Book at the bottom of this post!<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/26568572\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/div>\n<h2>Download your FREE Social Media Idea Book!<\/h2>\n<p>Our experts have captured 7 inspiring campaign ideas for social marketing in this thought provoking book. It\u2019s short &amp; sweet, just enough to get your creative juices flowing with ideas that anyone can use.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[70,43],"related_industry":[],"class_list":["post-2017","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--post wp-component-card--full-width wp-component-card--no-image            wp-component-card--link js-card-link\n        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Blog                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/2013\/09\/26\/measuring-social-media-finding-value\/'>\n        <h2 class='wp-component-card__title'>\n            Measuring Social Media \u2013 Finding the Real Value for Your Business\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        We\u2019re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and&hellip;                    <\/div>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                26 September 2013                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Events            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Social Media            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=2017"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/2017\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=2017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=2017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=2017"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=2017"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}