{"id":1261,"date":"2009-08-18T13:16:00","date_gmt":"2009-08-18T13:16:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/2009\/08\/18\/why-foundem-co-uk-doesnt-rank-in-google\/"},"modified":"2025-03-05T14:51:04","modified_gmt":"2025-03-05T14:51:04","slug":"why-foundem-co-uk-doesnt-rank-in-google","status":"publish","type":"post","link":"https:\/\/staging.elixirrdigital.com\/us\/2009\/08\/18\/why-foundem-co-uk-doesnt-rank-in-google\/","title":{"rendered":"Why Foundem.co.uk doesn’t rank in Google."},"content":{"rendered":"

Google’s continuous algorithm tweaks have hit the headlines today.<\/p>\n

The Guardian published an article about the Foundem.co.uk website and its continuous struggle to rank. The husband and wife team that run the foundem.co.uk site are said to be \u201cbaffled\u201d as to why they\u2019re site won\u2019t rank.<\/p>\n

As I have said before when it comes to SEO content <\/a>is king. Google loves unique, fresh content, and there just isn\u2019t any on the foundem site.<\/p>\n

The first page I stumbled across was the LCD TV page which looks like this \u2013<\/p>\n

\"\"<\/p>\n

This page may look fine to a user (my usability alarm is on red alert\u2026 but that\u2019s another blog post!), to a search engine, the content on that page would look like this \u2013<\/p>\n

Found 704 Models Sort By: #Stores Price Make Model
\nSamsung LE32B450C
\n32″ \/ HD Ready \/ HDMI \/ Digital Tuner
\n\u00a3299.09 to \u00a3599.99
\nfrom 35 stores
\nSamsung LE19B450
\n19″ \/ HD Ready \/ HDMI \/ Digital Tuner
\n\u00a3175 to \u00a3269
\nfrom 32 stores
\nPanasonic TX-L32S10
\n32″ \/ HD Ready \/ HDMI \/ Digital Tuner
\n\u00a3437 to \u00a3849.99
\nfrom 31 stores
\nLG 37LH2000
\n37″ \/ HD Ready \/ HDMI \/ Digital Tuner
\n\u00a3439.05 to \u00a3649
\nfrom 31 stores
\nToshiba 19AV615DB
\n19″ \/ HD Ready \/ HDMI \/ Digital Tuner
\n\u00a3179 to \u00a3275.94
\nfrom 30 stores
\nLG 32LH2000
\n32″ \/ HD Ready \/ HDMI \/ Digital Tuner
\n\u00a3309.1 to \u00a3499<\/p>\n

\u00a0<\/p>\n

This is only a small snippet, the page actually lists all 704 models available on the site. To the search spiders, this is going to look terrible, and the rest of the site is much of the same: Very little REAL <\/b>content and lots of links.<\/p>\n

I took a further look through the site and found this <\/a>page.<\/p>\n

This just shows the same paragraph of content over and over based on the different tariffs available to the user. I then searched for the first sentence of the paragraph and have found the same paragraph pasted all over the web, on a variety of different sites.<\/p>\n

I (and SEOs across the industry) would never expect this to rank. It\u2019s amazing that these people are blaming Google for not ranking their site when the amount of information that it provides for users is minimal, and to be harsh (but fair), of poor quality.<\/p>\n

I then spotted the crowning glory of this story.<\/p>\n

On the homepage of foundem is a link to http:\/\/www.googledelusion.com\/<\/a>.<\/p>\n

This is essentially a big rant about the “ordeal” that the foundem team have gone through, and how Google is “stifling their innovation”.<\/p>\n

I was shocked to discover though, that they do know how to write content. There’s an awful lot of it on this site. Unfortunately it\u2019s all very F.o.G (fear of Google)-esque, and that\u2019s something I haven\u2019t seen for a long time!<\/p>\n

A thought for the foundem team: If you would have spent that time writing content for the foundem site rather than wasting time blaming Google for your own shortcomings, Google might actually be taking your site seriously and not just for a poor quality list of products.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google’s continuous algorithm tweaks have hit the headlines today. The Guardian published an article about the Foundem.co.uk website and its continuous struggle to rank. The husband and wife team that…<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"related_service":[61,63,44,52],"related_industry":[],"class_list":["post-1261","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"card":"

\n
\n
\n

\n Blog <\/p>\n \n

\n Why Foundem.co.uk doesn’t rank in Google.\n <\/h2>\n <\/a> <\/div>\n
\n
\n Google’s continuous algorithm tweaks have hit the headlines today. The Guardian published an article about the Foundem.co.uk website and its continuous struggle to rank. The husband and wife team that… <\/div>\n
\n

\n 18 August 2009 <\/p>\n

\n
\n General <\/div>\n
\n Search Marketing <\/div>\n
\n SEO <\/div>\n
\n Technology <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/1261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=1261"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/posts\/1261\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=1261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/categories?post=1261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/tags?post=1261"},{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=1261"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=1261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}