{"id":5984,"date":"2025-03-11T19:14:04","date_gmt":"2025-03-11T19:14:04","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?page_id=5984"},"modified":"2025-03-11T19:14:27","modified_gmt":"2025-03-11T19:14:27","slug":"membership-and-trade-organisations-marketing","status":"publish","type":"page","link":"https:\/\/staging.elixirrdigital.com\/us\/membership-and-trade-organisations-marketing\/","title":{"rendered":"Membership and Trade Organisations Marketing"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-2 wp-block-banner--mesh wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                <h1 class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Membership and Trade Organisations Marketing<\/h1>        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    A full service digital marketing agency for Membership and Trade Organisations<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--primary btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/contact-us\/\" >Talk to us today <\/a>            <\/div>\n                    <\/div>\n<\/div>\n            <\/div>\n        <\/section>\n\n\n<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-banner--wider-content wp-block-banner--border-radius--default\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Experts in digital marketing for membership &amp; trade organisations<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>For nearly 20 years, Elixirr Digital has worked with a wide array of membership organisations and trade associations, to help them with the unique challenges experienced with their business model.<\/p>\n<p>These challenges include:<\/p>\n<ul>\n<li>Traditional offline channels performing less well<\/li>\n<li>Making use of the huge array of available channels<\/li>\n<li>A joined up multichannel approach that blends digital and offline<\/li>\n<li>Awareness and reach \u2013 often among a niche audience<\/li>\n<li>Conversion \u2013 for both acquisition of new members, and retention of existing members<\/li>\n<li>Member retention \u2013 with high drop out after a year<\/li>\n<li>The difficulty of providing an engaging digital experience which provides ongoing perceived value<\/li>\n<\/ul>\n            <\/div>\n                                            <\/div>\n<\/div>\n            <\/div>\n        <\/section>\n\n\n<section\n    class=\"wp-block-media js-media wp-block-media--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-media--static wp-block-media--static--4\"\n    >\n    <div class=\"container\">\n                            <div class=\"wp-block-media__media-row row-load\">\n                <div class=\"wp-block-media__media-item\">\n                    <img loading=\"lazy\" decoding=\"async\" width=\"978\" height=\"552\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/storytelling-49-978x552.jpg\" class=\"attachment-media-16-9-medium size-media-16-9-medium\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/storytelling-49-978x552.jpg 978w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/storytelling-49-696x392.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/storytelling-49-448x252.jpg 448w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/storytelling-49-720x405.jpg 720w\" sizes=\"auto, (max-width: 978px) 100vw, 978px\" \/>                <\/div>\n                                    <div class=\"wp-block-media__media-item\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"552\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-91-414x552.jpg\" class=\"attachment-media-3-4-small size-media-3-4-small\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-91-414x552.jpg 414w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-91-570x760.jpg 570w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-91-261x348.jpg 261w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-91-460x614.jpg 460w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/>                    <\/div>\n                            <\/div>\n                            <div class=\"wp-block-media__media-row row-load\">\n                    <div class=\"wp-block-media__media-item\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"392\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-47-696x392.jpg\" class=\"attachment-media-16-9-small size-media-16-9-small\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-47-696x392.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-47-570x320.jpg 570w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-47-1440x810.jpg 1440w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Storytelling_-47-978x552.jpg 978w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>                    <\/div>\n                                            <div class=\"wp-block-media__media-item\">\n                            <img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"392\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-696x392.jpg\" class=\"attachment-media-16-9-small size-media-16-9-small\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-696x392.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-570x320.jpg 570w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-1440x810.jpg 1440w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-978x552.jpg 978w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-448x252.jpg 448w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Iolap_11.07.2024._Grafia_192-720x405.jpg 720w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-banner--wider-content wp-block-banner--border-radius--default\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Full service offering for Membership Organisations<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <h3>User Research<\/h3>\n<p>We have found that\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/research-analysis\/\" target=\"_blank\" rel=\"noopener\">User Research<\/a>\u00a0is invaluable in creating an effective digital strategy for Membership Organisations.<\/p>\n<p>Knowing exactly who your audience are and understanding their journey and motivations enables you to deliver impactful messaging, providing them with the right content at each point in their membership journey.<\/p>\n<p>Our UX team can provide you with important insights into your users and how they interact with your website and marketing. We have an onsite\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/ux-biometrics-research-lab\/\" target=\"_blank\" rel=\"noopener\">UX Biometrics Research Lab<\/a>, along with a mobile lab, so that we can set up at nearly any location across the globe, to conduct usability research.<\/p>\n<h3>Digital Strategy<\/h3>\n<p>We can help you craft a comprehensive multichannel\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/digital-strategy\/\" target=\"_blank\" rel=\"noopener\">digital strategy<\/a>, which leverages the right channels for your audience, and incorporates the 3 core strategy areas of:<\/p>\n<ul>\n<li>Acquisition<\/li>\n<li>Conversion<\/li>\n<li>Retention<\/li>\n<\/ul>\n<h3>Digital Marketing<\/h3>\n<p>As a full service\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/\">digital marketing agency<\/a>, we can provide an extensive range of marketing solutions across multiple digital channels, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/display\/\" target=\"_blank\" rel=\"noopener\">Display<\/a>\u00a0and\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a><\/li>\n<li><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/ppc\/\" target=\"_blank\" rel=\"noopener\">PPC<\/a><\/li>\n<li><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/seo\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a><\/li>\n<li><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a><\/li>\n<li><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/cro\/\" target=\"_blank\" rel=\"noopener\">Conversion Rate Optimisation (CRO)<\/a><\/li>\n<\/ul>\n<h3>Website Development &amp; Design<\/h3>\n<p>Your website should be at the heart of your digital presence, providing clear and simple journeys for potential and existing members alike.<\/p>\n<p>A website that delivers an engaging experience across multiple devices, provides easy accessibility for all users, and that clearly signposts them to the right information to meet their needs is vital.<\/p>\n<p>We have 18 years\u2019 of experience in creating such websites, and have helped Membership Organisations and Trade Associations achieve this, based on a solid grounding of user research.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n            <\/div>\n        <\/section>\n\n\n<section\n    class=\"wp-block-testimonials wp-block-testimonials--dark standard-spacing--bg standard-spacing--bg--aurora-secondary\"\n    >\n    <div class=\"container wp-block-testimonials__container fade-in\">\n        <h2 class=\"wp-component-heading heading-large wp-block-testimonials__heading\">\n    What our client said<\/h2>        <div class=\"swiper wp-block-testimonials__swiper js-testimonials-swiper\">\n            <div class=\"swiper-wrapper wp-block-testimonials__swiper-wrapper\">\n                                    <div class=\"swiper-slide wp-block-testimonials__slide\">\n                        <p class=\"wp-block-testimonials__quote\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"26\" viewBox=\"0 0 34 26\" fill=\"none\">\n    <path d=\"M0.000181194 25.719H13.0638V17.5543C13.0298 11.975 14.3906 7.89261 16.738 3.94631L8.98143 0C4.72895 3.53807 -0.0338387 10.8864 0.000181194 17.5543V25.719ZM17.0101 25.719H30.0738V17.5543C30.0397 11.975 31.4005 7.89261 33.7479 3.94631L25.9914 0C21.7389 3.53807 16.9761 10.8864 17.0101 17.5543V25.719Z\" fill=\"#F0A300\"\/>\n<\/svg>Working with the wider team at Elixirr Digital has been a true partnership in elevating our SEO game. Their expertise &#8211; from strategy to execution &#8211; has seamlessly integrated with our existing efforts, fuelling consistent progress towards higher search rankings and a growing pipeline of qualified leads. We&#039;ve always felt informed and involved throughout the process, thanks to their exceptional communication and transparent reporting. It&#039;s like having an extension of our own team, sharing our goals and celebrating our wins.<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"26\" viewBox=\"0 0 34 26\" fill=\"none\">\n    <path d=\"M0.000181194 25.719H13.0638V17.5543C13.0298 11.975 14.3906 7.89261 16.738 3.94631L8.98143 0C4.72895 3.53807 -0.0338387 10.8864 0.000181194 17.5543V25.719ZM17.0101 25.719H30.0738V17.5543C30.0397 11.975 31.4005 7.89261 33.7479 3.94631L25.9914 0C21.7389 3.53807 16.9761 10.8864 17.0101 17.5543V25.719Z\" fill=\"#F0A300\"\/>\n<\/svg>                        <\/p>\n                                                                            <div class=\"wp-block-testimonials__cite\">\n                                Stanimir Vasev, Digital Marketing Manager, IoD                            <\/div>\n                                                    <div class=\"wp-component-tags wp-block-testimonials__tags\">\n                        <a\n                href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/seo\/\"\n                class=\"wp-component-tags__tag\"\n            >\n                SEO            <\/a>\n                <\/div>\n                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Case studies<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\" >View all case studies<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-block-cards__card wp-block-cards__card--col-3            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/IoD2-450x300.jpg\" class=\"attachment-card-3-col size-card-3-col\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/IoD2-450x300.jpg 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/IoD2-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/IoD2-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/IoD2-696x464.jpg 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/institute-of-directors-2\/'>\n        <h2 class='wp-component-card__title'>\n            Delivering record-breaking organic results for the Institute of Directors\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        A focused SEO strategy delivered stronger search visibility, member growth, and record-breaking revenue.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">49.54<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                of total revenue target achieved by organic search alone            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">61.16<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in organic keywords ranked in top 3            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Membership &amp; Trade Organizations            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    Contact us<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Reach out to discover how we can help drive your success.<\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/contact-us\/\" >Contact us<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    Who we are<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Explore how our culture and expertise fuel digital innovation.<\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/who-we-are\/\" >Who we are<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5984","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/pages\/5984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/comments?post=5984"}],"version-history":[{"count":0,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/pages\/5984\/revisions"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}