{"id":5310,"date":"2017-05-12T08:47:32","date_gmt":"2017-05-12T08:47:32","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=guide&#038;p=5310"},"modified":"2026-03-25T13:57:36","modified_gmt":"2026-03-25T13:57:36","slug":"digital-strategy-membership-organisations","status":"publish","type":"guide","link":"https:\/\/staging.elixirrdigital.com\/us\/guides\/digital-strategy-membership-organisations\/","title":{"rendered":"Digital Strategy for Membership Organizations"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-2 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/guides\/\" >Back to Guides<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Guide<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Digital Strategy for Membership Organizations<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>How strategic thinking can drive acquisition and retention for membership organizations and trade associations<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"574\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership.webp\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"membership\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership.webp 862w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-300x200.webp 300w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-768x511.webp 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-276x184.webp 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-200x133.webp 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-150x100.webp 150w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-696x464.webp 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-450x300.webp 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2017\/05\/membership-60x40.webp 60w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n<section\n    class=\"wp-block-form wp-block-form--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-form--wysiwyg\"\n    >\n    <div class=\"container wp-block-form__container\">\n                    <div class=\"wysiwyg fade-in\">\n                <p class=\"intro\">If you are struggling with low onsite conversion rates, fewer renewals from existing members or having trouble integrating offline with online marketing, we hope this guide will provide some useful insight.<\/p>\n<p>The guide we will explore some of the major challenges and their solutions, the elements to consider when creating a\u00a0<a href=\"\/services\/digital-strategy\/\">Digital Strategy<\/a>\u00a0for a Membership Organization and the importance of audience research.<\/p>\n<p>In this guide we look at:<\/p>\n<ul>\n<li>The key components of a multichannel strategy<\/li>\n<li>Understanding your audience<\/li>\n<li>Channels to leverage for improved acquisition and retention<\/li>\n<li>A recent\u00a0<a href=\"\/case-studies\/institute-of-directors\/\">case study example<\/a><\/li>\n<\/ul>\n<p><strong>Simply fill out the form to get your FREE PDF copy<\/strong><\/p>\n            <\/div>\n                <div class=\"wp-block-form__form fade-in\">\n                            <div class=\"wp-block-form__intro\">\n                    <h2 class=\"wp-component-heading heading-medium\">\n    Download the guide<\/h2>                                    <\/div>\n                        <script>\nvar 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class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Guide                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/guides\/digital-strategy-membership-organisations\/'>\n        <h2 class='wp-component-card__title'>\n            Digital Strategy for Membership Organizations\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                                                    <div class=\"wp-component-card__meta\">\n                                                    <p class=\"wp-component-card__date\">\n                                12 May 2017                            <\/p>\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Marketers Toolkit            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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