{"id":7498,"date":"2026-02-09T10:24:32","date_gmt":"2026-02-09T10:24:32","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=7498"},"modified":"2026-02-11T09:42:44","modified_gmt":"2026-02-11T09:42:44","slug":"driving-907-7-yoy-ai-traffic-growth-for-ms-trust","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/driving-907-7-yoy-ai-traffic-growth-for-ms-trust\/","title":{"rendered":"Driving +907.7% YoY AI traffic growth for MS Trust"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    MS Trust<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Strengthening AI visibility through GEO-led content and schema optimization.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625.jpg\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625.jpg 700w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-263x300.jpg 263w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-200x229.jpg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-88x100.jpg 88w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-35x40.jpg 35w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-cards--columns-2 wp-block-cards--left-align\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--light fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-small wp-component-content__title\">\n    About the brand<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>MS Trust is a leading UK charity supporting people affected by multiple sclerosis (MS).<\/p>\n<p>With a large library of medically reviewed resources, the organization strives to provide accessible, evidence-based answers to complex user questions relating to MS.<\/p>\n<h2>The challenge<\/h2>\n<p>With AI rapidly revolutionizing the search landscape, MS Trust faced some new challenges:<\/p>\n<ul>\n<li>Traditional SEO metrics no longer captured the full picture of search behavior.<\/li>\n<li>AI Overviews (AIOs), chat-based responses and generative search results were beginning to dominate search engines.<\/li>\n<li>Quality and accuracy of AIOs to address the misinformation and risk to health outcomes.<\/li>\n<li>Key informational content needed to be optimized for machine readability, not just conventional rankings.<\/li>\n<\/ul>\n<p>MS Trust required a <a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/geo\/\">GEO strategy<\/a> to ensure their high-authority medical content remained visible, discoverable and competitive in AI environments.<\/p>\n<h3>GEO objectives<\/h3>\n<p>We structured the project around four core goals:<\/p>\n<ol>\n<li>Enhance visibility in AI Overviews (AIO) and generative search environments.<\/li>\n<li>Increase AI-attributed traffic and conversions.<\/li>\n<li>Improve content discoverability via structured data (schema implementation).<\/li>\n<li>Future-proof MS Trust\u2019s content as AI becomes the primary search gateway.<\/li>\n<\/ol>\n<h2>The solution<\/h2>\n<h3>GEO strategy &amp; implementation<\/h3>\n<p>As AI-driven search experiences reshape user behavior, we took the initiative to strengthen MS Trust&#8217;s visibility and ensure their authoritative content is surfaced across AI platforms.<\/p>\n<p>By implementing elements of core pillars of GEO (schema optimization, content alignment, conversational restructuring, and AI-centric measurement), we delivered an uplift in AI visibility, traffic and conversions.<\/p>\n<h3>Technical GEO (Schema &amp; Structure)<\/h3>\n<p>We implemented advanced schema across priority pages to improve machine readability and support appearance in AIOs and AI summaries.<\/p>\n<p>Our work included:<\/p>\n<ul>\n<li>Rolling out structured schema markup across priority content types.<\/li>\n<li>Ensuring all content included clear entity definitions.<\/li>\n<li>Identifying and correcting schema errors.<\/li>\n<li>Standardizing structured data across the site.<\/li>\n<\/ul>\n<h3>Content alignment<\/h3>\n<p>To align content with AI demand patterns, we:<\/p>\n<ul>\n<li>Provided recommendations for content optimization and rewrites on key informational pages.<\/li>\n<li>Improved clarity and factual accuracy to support summarization.<\/li>\n<li>Ensured content was structured in a question\u2013answer format.<\/li>\n<li>Embedded authoritative statements AI models prefer to cite.<\/li>\n<\/ul>\n<h3>Conversational AIO restructuring<\/h3>\n<p>AI Overviews rely on explicit answers, high authority, clear entities, fact-based statements and well-structured content. We aligned MS Trust\u2019s content with these needs, and this is ongoing.<\/p>\n<h3>AI-centric measurement &amp; tracking<\/h3>\n<p>We built a dedicated AI visibility dashboard to track AIO rankings, AI visibility scores, AI-specific traffic and AI conversions. This framework allowed us to proactively adapt to algorithm changes and emerging user patterns.<\/p>\n<h2>The results<\/h2>\n<p>From April to October 2025, MS Trust saw:<\/p>\n<ul>\n<li>AI Traffic: 4,061 sessions (+907.7% YoY)<\/li>\n<li>AI Conversions: 3,072 key events (+557.8% YoY)<\/li>\n<li>AIO tracked keyword coverage: from 1 keyword in April to 42 in October<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7890 size-full\" src=\"https:\/\/staging.elixirrdigital.com\/wp-content\/uploads\/2026\/02\/mstrustcs1.png\" alt=\"Table comparing organic search, organic social and AI traffic performance, showing strong year-on-year growth in AI sessions and conversions.\" width=\"602\" height=\"104\" \/><\/p>\n<p><em class=\"body-small\">Table showing organic channels vs AI performance YoY metrics for the period Apr-Oct \u201825<\/em><\/p>\n<p>These results demonstrate the transformative value of GEO in improving discoverability and engagement in AI environments.<\/p>\n<h3>Other key metrics:<\/h3>\n<ul>\n<li>Impressions: 71.1M vs 25.2M in the previous year<\/li>\n<li>Clicks: 656K vs 385K in the previous year<\/li>\n<li>Average position: 13 vs 18.2<\/li>\n<li>AI Conversions this period:\n<ul>\n<li>3 Volunteer enquiries<\/li>\n<li>3 Donations<\/li>\n<li>4 Purchases<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Growth in AI Overview (AIO) rankings<\/h3>\n<p>From April\u2013October 2025, AIO keyword coverage grew significantly for tracked keywords following both GEO &amp; SEO optimizations:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7889 size-full\" src=\"https:\/\/staging.elixirrdigital.com\/wp-content\/uploads\/2026\/02\/mstrustcs2.png\" alt=\"Bar chart illustrating the increase in tracked AI Overview keywords from April to October.\" width=\"552\" height=\"270\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7888 size-full\" src=\"https:\/\/staging.elixirrdigital.com\/wp-content\/uploads\/2026\/02\/mstrustcs3.png\" alt=\"Bar chart showing steady growth in total AI Overview keywords from April to October.\" width=\"554\" height=\"306\" \/><\/p>\n<p><em class=\"body-small\">Graph showing overall keyword growth in AIO<\/em><\/p>\n<p>This rapid growth illustrates that optimized pages were not only being surfaced but actively engaged with, driving conversions through AI-driven platforms.<\/p>\n<p>As a result of GEO, MS Trust now appears in AI Overviews for a diverse set of MS search queries, such as:<\/p>\n<ul>\n<li>Conditions like MS<\/li>\n<li>How do you test for multiple sclerosis?<\/li>\n<li>How is MS diagnosed<\/li>\n<li>MS symptoms<\/li>\n<li>Treatment for MS<\/li>\n<li>What is MS?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Want to become our next success story? <a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact-us\/\">Contact us today<\/a> to find out how we can support your business.<\/strong><\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">907.7<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            YoY AI traffic growth\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">557.8<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            YoY AI conversions (3,072 key events)\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">42<\/span>\n                                <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            AIO keywords ranked, up from 1\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">71.1<\/span>\n                        M        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            Impressions\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-testimonials wp-block-testimonials--dark standard-spacing--bg standard-spacing--bg--dark-solid\"\n    >\n    <div class=\"container wp-block-testimonials__container fade-in\">\n                <div class=\"swiper wp-block-testimonials__swiper js-testimonials-swiper\">\n            <div class=\"swiper-wrapper wp-block-testimonials__swiper-wrapper\">\n                                    <div class=\"swiper-slide wp-block-testimonials__slide\">\n                        <p class=\"wp-block-testimonials__quote\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"26\" viewBox=\"0 0 34 26\" fill=\"none\">\n    <path d=\"M0.000181194 25.719H13.0638V17.5543C13.0298 11.975 14.3906 7.89261 16.738 3.94631L8.98143 0C4.72895 3.53807 -0.0338387 10.8864 0.000181194 17.5543V25.719ZM17.0101 25.719H30.0738V17.5543C30.0397 11.975 31.4005 7.89261 33.7479 3.94631L25.9914 0C21.7389 3.53807 16.9761 10.8864 17.0101 17.5543V25.719Z\" fill=\"#F0A300\"\/>\n<\/svg>As a charity that provides crucial information for people living with multiple sclerosis, being visible in AI search is a key priority. Elixirr Digital is a supportive, strategy partner that has helped us take strides in a quick-changing AI landscape, helping us to grow our visibility and reach more people when they need us.<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"26\" viewBox=\"0 0 34 26\" fill=\"none\">\n    <path d=\"M0.000181194 25.719H13.0638V17.5543C13.0298 11.975 14.3906 7.89261 16.738 3.94631L8.98143 0C4.72895 3.53807 -0.0338387 10.8864 0.000181194 17.5543V25.719ZM17.0101 25.719H30.0738V17.5543C30.0397 11.975 31.4005 7.89261 33.7479 3.94631L25.9914 0C21.7389 3.53807 16.9761 10.8864 17.0101 17.5543V25.719Z\" fill=\"#F0A300\"\/>\n<\/svg>                        <\/p>\n                                                                            <div class=\"wp-block-testimonials__cite\">\n                                Jamie Sheldon, Head of Digital, MS Trust                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-previous-next wp-block-previous-next--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1\"\n    >\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n                    <div class=\"wp-block-previous-next__button-wrapper\">\n                <div class=\"wp-block-previous-next__title\">\n                    Creating a faster, more intuitive search experience for Bidwells users                <\/div>\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow--left icon--first btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/creating-a-faster-more-intuitive-search-experience-for-bidwells-users\/\" >Previous<\/a>            <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/a-leading-native-advertising-platform\/\" >Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Achieving 30% annual cloud cost savings through infrastructure optimization                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\" >See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Related case studies<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary btn--dark\" href=\"\/case-studies\/\" >View all case studies<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                            <div class=\"swiper wp-block-cards__swiper js-cards-swiper\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-block-cards__card wp-block-cards__card--col-3            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-4-450x300.jpg\" class=\"attachment-card-3-col size-card-3-col\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-4-450x300.jpg 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-4-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-4-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-4-696x464.jpg 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/driving-45-of-traffic-through-organic-search-for-a-b2b-events-agency\/'>\n        <h2 class='wp-component-card__title'>\n            Driving 45% of traffic through organic search for a B2B events agency\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Generating monthly inbound lead growth through SEO-led website redesign.                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Content Strategy            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                User Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                UX Design            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Website Migration            <\/div>\n                                                 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srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-450x300.jpg 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/04\/Elixirr-blog-image-696x464.jpg 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/delivering-120-growth-in-us-keyword-rankings-through-international-seo\/'>\n        <h2 class='wp-component-card__title'>\n            Delivering 120% growth in US keyword rankings through international SEO\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        A focused international SEO rollout increased US visibility without harming UK performance.                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                International SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technical SEO            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-block-cards__card wp-block-cards__card--col-3            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Elixirr-blog-image-707275818-450x300.jpg\" class=\"attachment-card-3-col size-card-3-col\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Elixirr-blog-image-707275818-450x300.jpg 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Elixirr-blog-image-707275818-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Elixirr-blog-image-707275818-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/03\/Elixirr-blog-image-707275818-696x464.jpg 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/achieving-a-300-increase-in-share-of-voice-for-a-global-standards-provider\/'>\n        <h2 class='wp-component-card__title'>\n            Achieving a 300% increase in share of voice for a global standards provider\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Driving stronger organic visibility through a focused SEO-led website restructure.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">109<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in tracked keyword visibility            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">84<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in UK ranking keywords post launch             <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Standards &amp; Certification            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                Content Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Search Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technical SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Website Migration            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"wp-block-cards__nav\">\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-prev\">\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 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20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    GEO<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Optimize content for AI-driven search and generative engine visibility.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/services\/geo\/\" >GEO<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    SEO<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Increase organic traffic with tailored SEO strategies that drive results.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/services\/seo\/\" >SEO<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Strengthening AI visibility through GEO-led content and schema optimization.<\/p>\n","protected":false},"author":10,"featured_media":7499,"template":"","related_service":[44,141],"related_industry":[139],"class_list":["post-7498","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"700\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-700x579.jpg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/driving-907-7-yoy-ai-traffic-growth-for-ms-trust\/'>\n        <h2 class='wp-component-card__title'>\n            Driving +907.7% YoY AI traffic growth for MS Trust\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Strengthening AI visibility through GEO-led content and schema optimization.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">907.7<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                YoY growth in AI traffic            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">557.8<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                YoY growth in AI conversions            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Charity            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                GEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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