{"id":7298,"date":"2025-10-28T15:14:38","date_gmt":"2025-10-28T15:14:38","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=7298"},"modified":"2026-03-25T14:10:19","modified_gmt":"2026-03-25T14:10:19","slug":"uber-boat-by-thames-clippers-geo","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/uber-boat-by-thames-clippers-geo\/","title":{"rendered":"Leveraging GEO to drive a 6,980% increase in LLM purchases for UBTC"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/us\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Uber Boat by Thames Clippers<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Harnessing the power of AI to boost SEO visibility and revenue.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1098\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1.png\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1.png 960w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-262x300.png 262w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-895x1024.png 895w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-768x878.png 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-200x229.png 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-87x100.png 87w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-35x40.png 35w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-cards--columns-2 wp-block-cards--left-align\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--light fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-small wp-component-content__title\">\n    About the brand<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Uber Boat by Thames Clippers operates London\u2019s leading river bus service, offering both commuter and leisure journeys along the river Thames. With strong brand awareness among existing passengers, the business wanted to reach new audiences searching for unique London experiences.<\/p>\n<h2>The challenge<\/h2>\n<p>Search behavior is changing fast. As people turn to Large Language Models (LLMs) and Google\u2019s AI Overviews (AIO) to find information, brands are now competing for visibility within AI-generated answers. For marketing teams already managing limited resources, staying ahead of every update, new tool, and search trend takes time they don\u2019t have.<\/p>\n<p>Uber Boat by Thames Clippers already had a <a href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/uber-boat-by-thames-clippers\/\">strong SEO presence<\/a>, with steady website traffic from branded and direct channels, but limited visibility among people unfamiliar with its name.<\/p>\n<p>Building on that foundation, the team wanted to reach new audiences searching for unique London experiences and explore how AI could open up new discovery opportunities.<\/p>\n<p>The focus was on reaching first-time customers searching for non-branded travel queries, such as <em>\u201cThames river cruise\u201d<\/em> or <em>\u201cboat trips to Greenwich\u201d<\/em>, and exploring how <a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/geo\/\">Generative Engine Optimization (GEO)<\/a> and LLMs could drive growth in organic visibility.<\/p>\n<h2>The solution<\/h2>\n<p>We helped Uber Boat by Thames Clippers optimize key landing pages for non-branded, intent-led searches, aligning copy, meta data, and structure with the way people actually search for river experiences.<\/p>\n<h3>Insight-led optimization<\/h3>\n<p>Through detailed competitor analysis, the team identified new areas for growth and expanded keyword targeting to reach untapped audiences. Ongoing optimizations ensured we were maximizing visibility and maintaining a strong search performance in the target market.<\/p>\n<h3>Strategic on-page optimization<\/h3>\n<p>Pages were optimized around non-branded keywords such as <em>\u201cThames river cruise,\u201d<\/em> <em>\u201criver cruise London,\u201d<\/em> and <em>\u201cboat trips to Greenwich.\u201d<\/em> This ensured content matched audience intent, helping the site capture users exploring general experiences rather than brand-specific results.<\/p>\n<h3>Leveraging AI-powered discovery<\/h3>\n<p>As conversational AI platforms like ChatGPT and Perplexity.ai began influencing travel discovery, we refined content to ensure visibility within AI-generated responses. By structuring and clarifying page information, the site began appearing in AI tools\u2019 recommendations, introducing the brand to a new, high-intent audience.<\/p>\n<h2>The results<\/h2>\n<p>The updated pages delivered a strong uplift in organic performance from January to September 2025:<\/p>\n<ul>\n<li>1,730,050 sessions (32.2% increase YoY)<\/li>\n<li>786,336 new users (7.1% increase YoY)<\/li>\n<li>4,577,300 page views (58.3% increase YoY)<\/li>\n<li>26,838 purchases (42.1% increase YoY)<\/li>\n<li>46.6% increase in revenue YoY<\/li>\n<\/ul>\n<p>In the same timeframe, the website saw a significant increase in visibility across LLMs, resulting in:<\/p>\n<ul>\n<li>14,143 sessions (7,152% increase YoY)<\/li>\n<li>7,053 new users (6,430% increase YoY)<\/li>\n<li>37,993 page views (8,324% increase YoY)<\/li>\n<li>354 purchases (6,980% increase YoY)<\/li>\n<li>5,311% increase in revenue YoY<\/li>\n<\/ul>\n<figure id=\"attachment_7421\" aria-describedby=\"caption-attachment-7421\" style=\"width: 601px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7421 size-full\" src=\"https:\/\/staging.elixirrdigital.com\/wp-content\/uploads\/2025\/10\/Thames-Clippers-bar-chart-showing-increasing-sessions.png\" alt=\"Bar chart showing year-on-year growth in LLM sessions from January to September 2025, showing a sharp increase compared with 2024.\" width=\"601\" height=\"273\" \/><figcaption id=\"caption-attachment-7421\" class=\"wp-caption-text\">Figure 1: Growth in LLM sessions from January to September 2025, showing a sharp increase compared with 2024.<\/figcaption><\/figure>\n<p>AI-powered discovery through Google\u2019s AIO also drove significant visibility:<\/p>\n<ul>\n<li>104 active AIO keywords (940% increase)<\/li>\n<li>397,073 impressions (10,006% increase)<\/li>\n<li>12,512 clicks (27,100% increase)<\/li>\n<li>788.45% average click-through rate (2,202% increase)<\/li>\n<\/ul>\n<p>Top-performing search terms included:<\/p>\n<ul>\n<li>\u201cThames river cruise\u201d \u2013 147,501 impressions, 2,810 clicks<\/li>\n<li>\u201cRiver cruise London\u201d \u2013 40,838 impressions, 488 clicks<\/li>\n<li>\u201cBoat to Greenwich\u201d \u2013 6,872 impressions, 1,274 clicks<\/li>\n<li>\u201cThames boat trips\u201d \u2013 22,731 impressions, 1,513 clicks<\/li>\n<\/ul>\n<p>Following our updates, Uber Boat by Thames Clippers gained visibility in Google\u2019s traditional results and across emerging AI-powered platforms. The result was a new source of qualified referral traffic, with users asking AI for recommendations and booking directly through the site.<\/p>\n<p>This case demonstrates how optimizing for non-branded intent and AI discovery can generate measurable growth. By aligning with how people now search through AI tools, the brand unlocked a steady stream of high-converting traffic and meaningful revenue.<\/p>\n<p><strong>Want to become our next success story? <a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact-us\/\">Contact us today<\/a> to find out how we can support your business.<\/strong><\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">7,152<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            Increase in LLM sessions YoY\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">6,980<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            Increase in purchases through LLMs YoY\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">5,311<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            Increase in revenue from LLMs YoY\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">788.45<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            Average click-through rate from Google&#039;s AIO\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-previous-next wp-block-previous-next--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1\"\n    >\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n                    <div class=\"wp-block-previous-next__button-wrapper\">\n                <div class=\"wp-block-previous-next__title\">\n                    Boosting Stannah\u2019s conversion rate by 26% through integrated digital campaigns                <\/div>\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow--left icon--first btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/stannah-3\/\" >Previous<\/a>            <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/a-global-standards-and-certification-provider\/\" >Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Driving a 1,152% ROAS increase for a global standards provider                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\" >See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Related case studies<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary btn--dark\" href=\"\/us\/case-studies\/\" >View all case studies<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                            <div class=\"swiper wp-block-cards__swiper js-cards-swiper\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-block-cards__card wp-block-cards__card--col-3            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-450x300.jpg\" class=\"attachment-card-3-col size-card-3-col\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-450x300.jpg 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2026\/02\/1608300625-696x464.jpg 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/driving-907-7-yoy-ai-traffic-growth-for-ms-trust\/'>\n        <h2 class='wp-component-card__title'>\n            Driving +907.7% YoY AI traffic growth for MS Trust\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Strengthening AI visibility through GEO-led content and schema optimization.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">907.7<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                YoY growth in AI traffic            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">557.8<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                YoY growth in AI conversions            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Charity            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                GEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                            <\/div>\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-block-cards__card wp-block-cards__card--col-3            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-450x300.png\" class=\"attachment-card-3-col size-card-3-col\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-450x300.png 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-276x184.png 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-868x579.png 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-696x464.png 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/uber-boat-by-thames-clippers-geo\/'>\n        <h2 class='wp-component-card__title'>\n            Leveraging GEO to drive a 6,980% increase in LLM purchases for UBTC\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Harnessing the power of AI to boost SEO visibility and revenue.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">7,152<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                Increase in LLM sessions YoY            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">6,980<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                Increase in purchases through LLMs YoY            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Travel &amp; Tourism            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                GEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"wp-block-cards__nav\">\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-prev\">\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 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2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    GEO<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Optimize your digital presence with generative engine strategies that drive AI search visibility.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/geo\/\" >GEO<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    SEO<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Increase organic traffic with tailored SEO strategies that drive results.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/seo\/\" >SEO<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Harnessing the power of AI to boost SEO visibility and revenue.<\/p>\n","protected":false},"author":2,"featured_media":7327,"template":"","related_service":[44,141],"related_industry":[136],"class_list":["post-7298","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"868\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-868x579.png\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-868x579.png 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-276x184.png 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-696x464.png 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/10\/UBTC_Jupiter_The_O2_retouch_6-smaller-960x1098-1-450x300.png 450w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/uber-boat-by-thames-clippers-geo\/'>\n        <h2 class='wp-component-card__title'>\n            Leveraging GEO to drive a 6,980% increase in LLM purchases for UBTC\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Harnessing the power of AI to boost SEO visibility and revenue.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">7,152<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                Increase in LLM sessions YoY            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">6,980<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                Increase in purchases through LLMs YoY            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Travel &amp; Tourism            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                GEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/7298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/7327"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=7298"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=7298"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=7298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}