{"id":7227,"date":"2025-09-23T11:56:08","date_gmt":"2025-09-23T11:56:08","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=7227"},"modified":"2026-03-16T10:58:19","modified_gmt":"2026-03-16T10:58:19","slug":"stannah-3","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/stannah-3\/","title":{"rendered":"Boosting Stannah\u2019s conversion rate by 26% through integrated digital campaigns"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Stannah<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Driving lead generation and brand awareness through integrated PPC, display and video advertising.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1097\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat.jpg\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"Stairlift installed along a wooden staircase in a bright home interior.\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat.jpg 961w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-263x300.jpg 263w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-896x1024.jpg 896w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-768x877.jpg 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-200x229.jpg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-88x100.jpg 88w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-35x40.jpg 35w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-cards--columns-2 wp-block-cards--left-align\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--light fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-small wp-component-content__title\">\n    About the brand<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p><a href=\"https:\/\/www.stannah.com\/\" target=\"_blank\" rel=\"noopener\">Stannah<\/a> is a well-known UK stairlift and homelift provider, recognized for its heritage and trusted by customers for decades. To support the Enjoy the Life Upstairs campaign and strengthen its position in a highly competitive market, we built on our ongoing partnership with Stannah to enhance their digital advertising mix and deliver measurable results across both performance and brand activity.<\/p>\n<h2>The challenge<\/h2>\n<p>Stannah\u2019s brand awareness is strong, but the market was highly competitive and increasingly price driven. To maintain its premium positioning and drive growth, the business needed to:<\/p>\n<ul>\n<li>Generate more qualified leads.<\/li>\n<li>Reinforce its premium offer in a crowded, cost-sensitive market.<\/li>\n<li>Build stronger brand awareness and emotional connection alongside TV investment.<\/li>\n<li>Better align its digital activity with creative brand assets.<\/li>\n<\/ul>\n<p>Addressing these challenges meant expanding beyond search to deliver a digital strategy that combined performance activation with brand-building activity.<\/p>\n<h2>The solution<\/h2>\n<h3>PPC and Demand Generation<\/h3>\n<p>We built on the success of existing search campaigns and ran both Performance Max and Demand Generation campaigns to support brand activity with display and video ads.<\/p>\n<p>This approach allowed us to closely align creative and messaging with the TV brand campaign activity.<\/p>\n<h3>Display, Native and Video via Programmatic<\/h3>\n<p>To further strengthen reach and engagement, we introduced Programmatic into the mix with a UK-wide campaign spanning display, native and video advertising. The strategy combined prospecting and retargeting audiences to maximize impact.<\/p>\n<ul>\n<li>Began with a nationwide campaign, later narrowing audiences to boost frequency and recall.<\/li>\n<li>Increased leads and visit bookings in the first month alone.<\/li>\n<\/ul>\n<h3>Creative alignment and asset strategy<\/h3>\n<p>We worked with Stannah\u2019s team and design agency to ensure all assets were fit for purpose and platform-specific:<\/p>\n<ul>\n<li>Directed the creation of shorter versions of TV brand ads for use in digital campaigns.<\/li>\n<li>Ran segmented display ads through Google Ads, splitting assets first by product vs. people, then layering in messaging sentiment around Value, Trust and Health.<\/li>\n<\/ul>\n<p>This integration ensured that brand and performance activity reinforced one another across channels.<\/p>\n<h2>The results<\/h2>\n<p>Our digital campaigns delivered immediate, tangible outcomes while reinforcing Stannah\u2019s brand activity:<\/p>\n<ul>\n<li>Programmatic campaigns generated an increase in leads and visit bookings.<\/li>\n<li>By refining audiences, we improved campaign frequency and strengthened engagement, ensuring brand recall across channels.<\/li>\n<li>PPC performance improved significantly during the campaign period:\n<ul>\n<li>+26% increase in conversion rate<\/li>\n<li>30% reduction in cost per conversion<\/li>\n<li>+22% uplift in branded search volume<\/li>\n<li>+6% uplift in overall leads<\/li>\n<\/ul>\n<\/li>\n<li>Our integrated reporting and digital-ready ad formats supported Stannah\u2019s successful submission to the Silver Marketing Awards 2025, where their <a href=\"https:\/\/blog.stannah.com\/stannah-wins-best-tv-campaign-2025-at-the-silver-marketing-awards\" target=\"_blank\" rel=\"noopener\">Enjoy the Life Upstairs ad won Best TV Campaign<\/a>.<\/li>\n<\/ul>\n<p><strong>Want to become our next success story? <a href=\"https:\/\/staging.elixirrdigital.com\/us\/contact-us\/\">Contact us today<\/a> to find out how we can support your business. <\/strong><\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">26<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            increase in conversion rate\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">30<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            reduction in cost per conversion \n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">22<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            uplift in branded search volume\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n            +                            <span class=\"count-up\">6<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            increase in overall leads\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-testimonials wp-block-testimonials--dark standard-spacing--bg standard-spacing--bg--dark-solid\"\n    >\n    <div class=\"container wp-block-testimonials__container fade-in\">\n                <div class=\"swiper wp-block-testimonials__swiper js-testimonials-swiper\">\n            <div class=\"swiper-wrapper wp-block-testimonials__swiper-wrapper\">\n                                    <div class=\"swiper-slide wp-block-testimonials__slide\">\n                        <p class=\"wp-block-testimonials__quote\">\n                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"26\" viewBox=\"0 0 34 26\" fill=\"none\">\n    <path d=\"M0.000181194 25.719H13.0638V17.5543C13.0298 11.975 14.3906 7.89261 16.738 3.94631L8.98143 0C4.72895 3.53807 -0.0338387 10.8864 0.000181194 17.5543V25.719ZM17.0101 25.719H30.0738V17.5543C30.0397 11.975 31.4005 7.89261 33.7479 3.94631L25.9914 0C21.7389 3.53807 16.9761 10.8864 17.0101 17.5543V25.719Z\" fill=\"#F0A300\"\/>\n<\/svg>From the outset, the team demonstrated a clear understanding of what we needed to achieve. They\u2019ve delivered high-quality assets that engage our audience and, importantly, maximized the opportunities within Programmatic, Demand Generation and PMax. This has transformed our visibility across Google and given us real confidence in the approach.<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"34\" height=\"26\" viewBox=\"0 0 34 26\" fill=\"none\">\n    <path d=\"M0.000181194 25.719H13.0638V17.5543C13.0298 11.975 14.3906 7.89261 16.738 3.94631L8.98143 0C4.72895 3.53807 -0.0338387 10.8864 0.000181194 17.5543V25.719ZM17.0101 25.719H30.0738V17.5543C30.0397 11.975 31.4005 7.89261 33.7479 3.94631L25.9914 0C21.7389 3.53807 16.9761 10.8864 17.0101 17.5543V25.719Z\" fill=\"#F0A300\"\/>\n<\/svg>                        <\/p>\n                                                                            <div class=\"wp-block-testimonials__cite\">\n                                Andy Powell, Head of UK Marketing, Stannah                            <\/div>\n                                                                    <\/div>\n                            <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-previous-next wp-block-previous-next--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1\"\n    >\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n                    <div class=\"wp-block-previous-next__button-wrapper\">\n                <div class=\"wp-block-previous-next__title\">\n                    Strengthening cybersecurity policies to enhance resilience                <\/div>\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow--left icon--first btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/a-global-business-services-organisation\/\">Previous<\/a>            <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/uber-boat-by-thames-clippers-geo\/\">Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Leveraging GEO to drive a 6,980% increase in LLM purchases for UBTC                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\">See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    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           <div class=\"wp-component-card__description wysiwyg\">\n                        A focused international SEO rollout increased US visibility without harming UK performance.                    <\/div>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                International SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technical SEO            <\/div>\n                                                                                                            <\/div>\n                          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standards provider\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        Driving stronger organic visibility through a focused SEO-led website restructure.                    <\/div>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">109<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in tracked keyword visibility            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">84<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in UK ranking keywords post launch             <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Standards &amp; Certification            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                Content Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Search Marketing            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Technical SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Website Migration            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"wp-block-cards__nav\">\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-prev\">\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                        <div class=\"wp-block-cards__pagination js-cards-pagination\"><\/div>\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-next\">\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    PPC<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Maximize returns with strategic, data-driven pay-per-click advertising.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/services\/ppc\/\">PPC<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    Display Advertising<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Engage your audience with impactful display advertising that enhances brand visibility.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/services\/social-media\/display\/\">Display Advertising<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Driving lead generation and brand awareness through integrated PPC, display and video advertising.<\/p>\n","protected":false},"author":5,"featured_media":7228,"template":"","related_service":[64,56,105,76],"related_industry":[],"class_list":["post-7227","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"868\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-868x579.jpg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"Stairlift installed along a wooden staircase in a bright home interior.\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-696x464.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/09\/Elixirr-Digital-image-template-for-Nat-450x300.jpg 450w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/stannah-3\/'>\n        <h2 class='wp-component-card__title'>\n            Boosting Stannah\u2019s conversion rate by 26% through integrated digital campaigns\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        Driving lead generation and brand awareness through integrated PPC, display and video advertising.                    <\/div>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Display            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                PPC            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Programmatic Advertising            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Video            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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