{"id":6936,"date":"2025-06-09T13:11:49","date_gmt":"2025-06-09T13:11:49","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/jtp\/"},"modified":"2026-03-25T13:54:52","modified_gmt":"2026-03-25T13:54:52","slug":"jtc","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/jtc\/","title":{"rendered":"Redesigning JTC\u2019s website to improve usability and user experience"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n JTC<\/h1> <\/div>\n
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A complete website redesign featuring improved UX, UI, and continuous optimization.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n About the brand<\/h2> <\/div>\n
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JTC is a publicly listed global professional services firm with expertise in fund, corporate, and private client services.<\/p>\n

The company is built on a foundation of shared ownership for all employees and service excellence, providing bespoke solutions to help institutional and private clients achieve their objectives with confidence.<\/p>\n

The challenge<\/h2>\n

The JTC website needed a refresh to enhance design, improve navigation, and optimize search functionality. Alongside that, with some of their services evolving, it became clear that the site also needed to change to better reflect modern offerings and trends. The goal was to provide a smoother user experience (UX), clearer user interface (UI), and improved functionality overall.<\/p>\n

To tackle these challenges, we needed to take a holistic approach, starting with UX research to truly understand what users needed, followed by UI design to make the site more intuitive and accessible. Then we would work on a visual overhaul to give the site a fresh, modern look.<\/p>\n

Behind the scenes, we needed to focus on both front-end and back-end development to make sure everything worked seamlessly, all while staying on track with the project\u2019s timeline.<\/p>\n

The solution<\/h2>\n

We provided a complete solution, including UX research, web design, web development, basic SEO, and Google Analytics setup for launch, followed by a marketing retainer to ensure ongoing optimization after the site went live.<\/p>\n

UX research and discovery<\/h3>\n

The UX phase was essential to understanding the core needs of JTC\u2019s users. We held stakeholder kick-offs, conducted outside-in research, ran website polls, analyzed data, and did remote interviews. These activities gave us valuable insights that guided the entire redesign process, ensuring it was user-centered.<\/p>\n

Design and development<\/h3>\n

With a solid understanding of the user needs, we moved into the UI design phase, which included a brand refresh to bring the site in line with JTC\u2019s updated vision. Our goal was to create a site that was not only visually appealing but also intuitive and easy to navigate. After finalizing the design, we turned to development, making sure the site was fully functional, mobile-friendly, and responsive across all devices.<\/p>\n

Addressing content gaps<\/h3>\n

As we progressed, we discovered that some of the content couldn\u2019t be automatically transferred to the new site. This created an opportunity to work closely with the JTC team to manually load specific content. We tracked this task through the marketing retainer, ensuring everything was done on time, ready for the site\u2019s launch.<\/p>\n

Meeting client expectations<\/h3>\n

Throughout the project, we kept communication open and consistent, with regular updates and review sessions both internally and with the client. The team at JTC had clear and ambitious expectations for quality, delivery, and timing. We made sure to meet these head-on, and we even exceeded them, delivering a site that aligned with their vision and goals.<\/p>\n

Ongoing support and future growth<\/h3>\n

After the site launched, we continued to support JTC with a digital marketing retainer, ensuring the site remains optimized and continues to evolve. This not only reinforced the success of the project but also solidified the ongoing digital partnership between JTC and Elixirr Digital.<\/p>\n

The results<\/h2>\n

The new website<\/a> is far more user-friendly and visually engaging. When visitors land on the site, it\u2019s immediately clear what JTC offers, thanks to simplified navigation and a clearer, more modern layout. The improved design and functionality make it much easier for users to find the information they need, creating a smoother and more enjoyable browsing experience.<\/p>\n

Want to become our next success story? Contact us today<\/a> to find out how we can tailor and implement a winning digital strategy for your business.<\/strong><\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n \n \n<\/svg>When we started this process, we were looking for a partner that could help take our digital presence (and digital marketing more widely) to another level. Based on the feedback I\u2019ve received to date, as well as using and reflecting on the site, we have met that goal. I am incredibly proud of our JTC team and also thankful for everyone on the Elixirr side who made it happen, a true partnership.\n \n<\/svg> <\/p>\n

\n David Vieira Chief Communications Officer, JTC <\/div>\n
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A complete website redesign featuring improved UX, UI, and continuous optimization.<\/p>\n","protected":false},"author":2,"featured_media":6937,"template":"","related_service":[53],"related_industry":[149],"class_list":["post-6936","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

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\n \"\" <\/div>\n
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\n Featured Case study <\/p>\n \n

\n Redesigning JTC\u2019s website to improve usability and user experience\n <\/h2>\n <\/a> <\/div>\n
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\n A complete website redesign featuring improved UX, UI, and continuous optimization. <\/div>\n
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\n Financial Services <\/div>\n |<\/span>\n
\n Web Design & Development <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/6936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/6937"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=6936"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=6936"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=6936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}