{"id":5680,"date":"2024-03-10T15:48:04","date_gmt":"2024-03-10T15:48:04","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5680"},"modified":"2026-03-25T11:14:34","modified_gmt":"2026-03-25T11:14:34","slug":"a-world-famous-entertainment-venue","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/a-world-famous-entertainment-venue\/","title":{"rendered":"Increasing ROAS by 92% for a world-famous entertainment venue"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n A World Famous Entertainment Venue<\/h1> <\/div>\n
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Optimizing an existing campaign sees increased revenue from less spend<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n About the brand<\/h2> <\/div>\n
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Optimizing an existing campaign sees increased revenue from less spend<\/span><\/p>\n

Due to agreements in place, we are unable to include the name of the brand featured in this case study.<\/strong><\/p>\n

Our client, a world-famous entertainment venue, also offers the unique experience of a rooftop climbing tour across their iconic building.<\/p>\n

They approached Elixirr Digital for assistance with their\u00a0PPC<\/a>\u00a0and\u00a0SEO<\/a>. As part of this, after auditing their AdWords account, we launched a new AdWords brand campaign for their rooftop adventure experience, replacing an existing brand campaign which, despite already having a very low CPA, we felt could be improved further.<\/p>\n

Breathing new life into an existing campaign<\/h2>\n

Using historical and analytical data, we ascertained that there are five main ways in which people search for this experience at the venue, and we structured our AdWords campaign around those terms.<\/p>\n

Results that speak for themselves<\/h2>\n

In essence, we spent less money to generate more revenue<\/p><\/blockquote>\n

Initial month-on-month improvements have been clear to see and are summarized below:<\/p>\n

Cost Per Click \u2013 58% decrease
\nClick-Through Rate \u2013 138.9% increase
\nAverage Order Value \u2013 10.9% increase
\nReturn on Ad Spend (ROAS) \u2013 92.2% increase
\nCost Per Acquisition (CPA) \u2013 -42.2% decrease<\/p>\n

Most notable here is the fact that we have been able to increase the Return on Ad Spend (ROAS) by 92%, and decrease the cost per acquisition by 42%. Not only this, but we also simultaneously achieved a higher Average Order Value total, meaning that, in essence, we spent less money to generate more revenue.<\/p>\n

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\n 92<\/span>\n % <\/div>\n <\/div>\n \n

\n increase in Return on Ad Spend (ROAS)\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n
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\n 42.2<\/span>\n % <\/div>\n <\/div>\n \n

\n reduction in CPA\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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Optimising an existing campaign sees increased revenue from less spend.<\/p>\n","protected":false},"author":7,"featured_media":5682,"template":"","related_service":[44,64],"related_industry":[136],"class_list":["post-5680","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

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\n \"\" <\/div>\n
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\n Featured Case study <\/p>\n \n

\n Increasing ROAS by 92% for a world-famous entertainment venue\n <\/h2>\n <\/a> <\/div>\n
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\n Optimising an existing campaign sees increased revenue from less spend. <\/p>\n

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\n 92<\/span>\n % <\/div>\n

\n increase in Return on Ad Spend (ROAS) <\/p>\n <\/div>\n

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\n 42<\/span>\n % <\/div>\n

\n reduction in CPA <\/p>\n <\/div>\n <\/div>\n

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\n PPC <\/div>\n
\n SEO <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/5680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/7"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/5682"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5680"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=5680"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=5680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}