{"id":5676,"date":"2024-03-10T15:41:09","date_gmt":"2024-03-10T15:41:09","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5676"},"modified":"2026-03-16T10:35:07","modified_gmt":"2026-03-16T10:35:07","slug":"wiltshire-farm-foods","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/wiltshire-farm-foods\/","title":{"rendered":"Driving a 37% sales uplift for Wiltshire Farm Foods"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Wiltshire Farm Foods<\/h1> <\/div>\n
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Email marketing that drives impressive ROI<\/p>\n

As part of their ongoing email marketing activity with Elixirr Digital, an email is sent twice a year to promote the new Wiltshire Farm Foods\u2019 range.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n About the brand<\/h2> <\/div>\n
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Wiltshire Farm Foods, the UK\u2019s leading meals delivery service, launches two new seasonal ranges per year with email marketing support from Elixirr Digital. This email must tempt customers to try additional dishes and increase the revenue per customer.<\/span><\/p>\n

Why creativity is key<\/h2>\n

Analysis of previous campaigns identified that a\u00a0creative design<\/a> would generate the greatest interest and revenue. A bespoke creative design was used, instead of the standardized template.<\/p>\n

Elixirr Digital\u2019s team followed the entire campaign delivery process, from client briefing and content creation, to product selection and visual treatment.<\/p>\n

To date, \u00a350,000 has been generated by the email, based on an average order of \u00a335 and an open rate of 30%<\/strong><\/p>\n

The most revenue generated from a new range launch email ever!<\/h3>\n

This one email stands out in a long running\u00a0email marketing<\/a>\u00a0campaign that has generated significant ROI. To date, \u00a350,000 has been generated by the email, based on an average order of \u00a335 and an open rate of 30%<\/p>\n

It shows that even in long standing email campaigns, a commitment to specific goals and creativity yields outstanding results.<\/p>\n

Elixirr Digital are a key strategic partner in driving our results. They totally get our brand and deliver engaging solutions with passion and commitment that is visible across the whole team. A really fantastic agency I am pleased to be working with.<\/p><\/blockquote>\n

Talia Findlay<\/strong>,
\nDigital Marketing Manager<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n 19<\/span>\n \u00a3 <\/div>\n <\/div>\n \n

\n return for every \u00a31 spent on email in a year\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n
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\n 27 <\/span>\n to 1 <\/div>\n <\/div>\n \n

\n ROI for a single new range launch email\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n
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\n 37<\/span>\n % <\/div>\n <\/div>\n \n

\n increase in sales compared to previous year's send\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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\n Using biometrics to shape the University of Essex\u2019s digital transformation <\/div>\n Previous<\/a> <\/div>\n
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\n Using biometrics to shape the University of Essex\u2019s digital transformation\n <\/h2>\n <\/a> <\/div>\n
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\n Combining expert analysis, user insight and biometric research to lay the groundwork for the future of digital transformation at the University. <\/p>\n

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\n increase in leads year-on-year <\/p>\n <\/div>\n

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\n 33<\/span>\n % <\/div>\n

\n reduction in cost per acquisition (CPA) <\/p>\n <\/div>\n <\/div>\n

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\n Social Media<\/h3> <\/div>\n
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Build brand awareness and engagement with expert social media strategies.<\/p>\n <\/div>\n

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Email marketing that drives impressive ROI
\nAs part of their ongoing email marketing activity with Elixirr Digital, an email is sent twice a year to promote the new Wiltshire Farm Foods\u2019 range.<\/p>\n","protected":false},"author":7,"featured_media":5677,"template":"","related_service":[65],"related_industry":[137],"class_list":["post-5676","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

\n
\n \"\" <\/div>\n
\n
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\n Featured Case study <\/p>\n \n

\n Driving a 37% sales uplift for Wiltshire Farm Foods\n <\/h2>\n <\/a> <\/div>\n
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\n Email marketing that drives impressive ROI\nAs part of their ongoing email marketing activity with Elixirr Digital, an email is sent twice a year to promote the new Wiltshire Farm Foods\u2019 range. <\/p>\n

\n
\n
\n 52<\/span>\n % <\/div>\n

\n increase in leads year-on-year <\/p>\n <\/div>\n

\n
\n 33<\/span>\n % <\/div>\n

\n reduction in cost per acquisition (CPA) <\/p>\n <\/div>\n <\/div>\n

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\n Food & Drink <\/div>\n |<\/span>\n
\n Email Marketing <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/5676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/7"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/5677"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5676"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=5676"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=5676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}