{"id":5667,"date":"2024-03-10T15:30:23","date_gmt":"2024-03-10T15:30:23","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=5667"},"modified":"2026-03-16T10:35:17","modified_gmt":"2026-03-16T10:35:17","slug":"university-of-essex","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/university-of-essex\/","title":{"rendered":"Using biometrics to shape the University of Essex\u2019s digital transformation"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/us\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    University of Essex<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Combining expert analysis, user insight and biometric research to lay the groundwork for the future of digital transformation at the University.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1098\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex.jpg\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex.jpg 960w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-262x300.jpg 262w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-895x1024.jpg 895w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-768x878.jpg 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-200x229.jpg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-87x100.jpg 87w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-35x40.jpg 35w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-cards--columns-2 wp-block-cards--left-align\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--light fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-small wp-component-content__title\">\n    About the brand<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>The University of Essex puts students and their experience at the heart of its mission. Delivering a first class student experience through digital platforms is the cornerstone of the University\u2019s digital transformation project.<\/p>\n<p>Elixirr Digital were brought in to help the University better understand how students were engaging with the digital estate in terms of:<\/p>\n<ul>\n<li>How they were using the 1st and 3rd party tools available<\/li>\n<li>What they were using them for<\/li>\n<li>How long were they using them for<\/li>\n<li>Why they were behaving in these ways<\/li>\n<\/ul>\n<p>To gather these insights in a way that was useful to the digital transformation project, we conducted:<\/p>\n<ul>\n<li>Stakeholder interviews<\/li>\n<li>Student surveys and interviews<\/li>\n<li><a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/eye-tracking-gsr-facial-expression-analysis\/\" target=\"_blank\" rel=\"noopener\">Biometric research<\/a><\/li>\n<li>Workshops with UoE\u2019s key stakeholders<\/li>\n<\/ul>\n<h2>Kicking off the project<\/h2>\n<p>First we held a kick-off workshop with the University\u2019s Digital Comms team to build an understanding of how students might complete key tasks online \u2013 for example:<\/p>\n<ul>\n<li>How do students access their timetable?<\/li>\n<li>How relevant are the emails that they receive?<\/li>\n<li>How do they collaborate on assignments?<\/li>\n<li>How do they access course materials?<\/li>\n<\/ul>\n<p>Across the huge range of tasks students undertake online, we prioritized areas of focus \u2013 ensuring that our efforts were correctly distributed throughout the rest of the project.<\/p>\n<h2>First-hand accounts of the student digital experience<\/h2>\n<p>In line with the University\u2019s ethos, we took a \u2018student first\u2019 approach to our research \u2013 this included:<\/p>\n<ul>\n<li>A survey sent to 10,000 students<\/li>\n<li>Face to face interviews with students at Colchester campus<\/li>\n<li>Telephone interviews with students at Southend and Luton campuses<\/li>\n<li>Exit interviews after Biometric research (more on this later)<\/li>\n<\/ul>\n<p>This helped us understand which tools students used, which they liked using, and what the lifecycles of those tools might be.<\/p>\n<p>While the student digital experience is important, there were also significant offline touchpoints within student life that related to that online experience. Talking to students allowed us to understand the crossover points between offline and online, and how the website could better facilitate that.<\/p>\n<h2>Using Biometric research for unparalleled insight<\/h2>\n<p>At the forefront of our approach to digital transformation projects are our suite of\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/ux-biometrics-research-lab\/\" target=\"_blank\" rel=\"noopener\">Biometric research<\/a>\u00a0tools:<\/p>\n<ul>\n<li>Eye tracking technology<\/li>\n<li>Galvanic skin response sensors<\/li>\n<li>Facial expression recognition software<\/li>\n<\/ul>\n<p>Alongside the\u00a0<a href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/user-experience-ux-services\/research-analysis\/\" target=\"_blank\" rel=\"noopener\">qualitative and quantitative<\/a>\u00a0data we collect through surveys and interviews, Biometric research gives us the missing piece of the puzzle. Specifically, how students behave when they are interacting with the University of Essex digital estate \u2013 what do they look at, what do they feel, and how intensely do they feel it?<\/p>\n<p>Eye tracking gives us insight into areas of interest on a page or app, and the order of focus. These are data points that traditional tracking and monitoring methodologies \u2013 such as heat or click-mapping \u2013 can\u2019t give us.<\/p>\n<p>When calibrating our Biometric tools for the UoE project, we ran a simple test \u2013 we asked subjects to find information for new students.<\/p>\n<p>Below is what we call a \u2018bee swarm\u2019 \u2013 an aggregated heatmap of where users look over time.<\/p>\n<p>Evidently, it\u2019s not simply that users aren\u2019t clicking on the \u2018New Students\u2019 element of this page \u2013 they aren\u2019t looking at it. These are the kinds of insights this technology provides that aren\u2019t possible otherwise.<\/p>\n<p>We took the Biometrics toolkit to the Colchester Campus and ran students through a number of tasks. We did two days of testing \u2013 day one on desktop, day two on mobile.<br \/>\nThe tasks had students using the core websites and tools that were key to the student digital experience \u2013 like the student portal area (MyEssex for Students) and the student educational portal (Moodle).<\/p>\n<p>Once a student had completed the tasks, we conducted an exit interview about the websites and tools involved \u2013 asking them how easy they found the tools, if there was anything they got stuck with, etc.<\/p>\n<h2>The emotional impact of the digital experience<\/h2>\n<p>Thanks to galvanic skin response (GSR) and facial expression analysis, we were able to identify spikes in emotion in our test subjects.<\/p>\n<p>For example, we saw spikes in anger and contempt when users were confronted with cluttered navs or content-heavy pages.<\/p>\n<p><strong>Our most significant finding came from tasks we set the students that had them interacting with multiple platforms across the digital estate. While the user\u2019s login information was the same across each platform or tool, there was no single sign-on solution in place \u2013 meaning users had to login each time they entered a new tool.<\/strong><\/p>\n<p>We know this is a suboptimal user experience. However, these Biometric tools allow us to measure the nature and intensity of that reaction. We were able to identify user frustration, the points at which it occurred, and how the severity of that frustration grew as the journey went on.<\/p>\n<p>This finding was then confirmed in the exit interviews, where users identified that this was not only a point of frustration, it had also eroded their trust in the digital estate.<\/p>\n<p>The outcome of this finding is that single sign-on is now a priority of the University\u2019s digital transformation project. When it comes to conversations about the resource and time involved in implementing that, there is evidence of the impact it would have in improving how students feel about the digital experience.<\/p>\n<h2>Engagement with key University stakeholders<\/h2>\n<p>Stakeholder interviews gave us insights into key challenges faced by the University\u2019s departments. We held interviews with user groups that impact the student experience, including:<\/p>\n<ul>\n<li>Comms teams<\/li>\n<li>Content authors<\/li>\n<li>IT staff<\/li>\n<li>Web developers<\/li>\n<li>Student welfare teams<\/li>\n<\/ul>\n<p>This allowed us to find out what they thought the student\u2019s challenges were, as well as how each department uses the digital estate and what their feedback was. This helped us understand each department\u2019s frustrations and what that meant for students.<\/p>\n<h2>A roadmap for University of Essex\u2019s digital future<\/h2>\n<p>To help shape the University\u2019s digital transformation project, we created a set of deliverables, including a detailed report of the findings from the engagement and testing we had undertaken.<\/p>\n<p>Within this report we identified:<\/p>\n<ul>\n<li>Recommendations for the overall digital strategy moving forwards<\/li>\n<li>A future project to identify overlaps between the various tools and websites \u2013 and how these could be streamlined<\/li>\n<li>Tools or websites that were either not being used as intended by the students, or were not delivering the experience as planned<\/li>\n<li>Recommendations on integrating a user-centered design approach into the University\u2019s development workflow<\/li>\n<li>How those tools or websites could pivot to better serve student needs<\/li>\n<li>Recommendations for changes and improvements to individual tools and websites<\/li>\n<\/ul>\n<p><strong>We also created a 3-year roadmap for the project, including a \u2018next steps\u2019 timeline, priorities and dependencies.<\/strong><\/p>\n<p>Finally, we assisted in the presentation and delivery of these findings and outputs to the University\u2019s major stakeholders \u2013 including the board of digital directors.<\/p>\n<p>Ultimately, this project set up the University of Essex to push on with the transformation of their digital estate and will continue to have a positive impact on the future of the student digital experience at the University.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                \n        <h2 class='wp-component-card__title'>\n            Eye Tracking, GSR &amp; Facial Expression Analysis\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                \n        <h2 class='wp-component-card__title'>\n            Biometrics Usability Testing\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                \n        <h2 class='wp-component-card__title'>\n            UX Research &amp; Analysis\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-previous-next wp-block-previous-next--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1\"\n    >\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n                    <div class=\"wp-block-previous-next__button-wrapper\">\n                <div class=\"wp-block-previous-next__title\">\n                    Growing Uber Boat by Thames Clippers\u2019 revenue by 23%                <\/div>\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow--left icon--first btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/uber-boat-by-thames-clippers\/\" >Previous<\/a>            <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/wiltshire-farm-foods\/\" >Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Driving a 37% sales uplift for Wiltshire Farm Foods                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\" >See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Related case studies<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary btn--dark\" href=\"\/us\/case-studies\/\" >View all case studies<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                            <div class=\"swiper wp-block-cards__swiper js-cards-swiper\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper row-load\">\n                                                    <div class=\"swiper-slide wp-block-cards__slide\">\n                                <article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-block-cards__card wp-block-cards__card--col-3            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"300\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-450x300.jpg\" class=\"attachment-card-3-col size-card-3-col\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-450x300.jpg 450w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-696x464.jpg 696w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Case Study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/university-of-essex\/'>\n        <h2 class='wp-component-card__title'>\n            Using biometrics to shape the University of Essex\u2019s digital transformation\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        Combining expert analysis, user insight and biometric research to lay the groundwork for the future of digital transformation at the University.                    <\/div>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">52<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in leads year-on-year            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">33<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                reduction in cost per acquisition (CPA)            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Education            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                Analytics            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Biometrics            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                UX Design            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/article>\n                            <\/div>\n                                            <\/div>\n                    <div class=\"wp-block-cards__nav\">\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-prev\">\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" 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18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 17.7921 9.24769 17.7104 9.24769 17.6278C9.24769 17.5453 9.26403 17.4636 9.29576 17.3874C9.3275 17.3113 9.374 17.2421 9.43259 17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div 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class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/social-media\/\" >Social Media<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured Service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    Paid Media<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Optimize your paid media strategy for better performance and higher ROI.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/social-media\/paid-social-media\/\" >Paid Media<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Combining expert analysis, user insight and biometric research to lay the groundwork for the future of digital transformation at the University.<\/p>\n","protected":false},"author":7,"featured_media":5668,"template":"","related_service":[58,74,93],"related_industry":[152],"class_list":["post-5667","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"868\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-868x579.jpg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-696x464.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/University-of-Essex-450x300.jpg 450w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/university-of-essex\/'>\n        <h2 class='wp-component-card__title'>\n            Using biometrics to shape the University of Essex\u2019s digital transformation\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        Combining expert analysis, user insight and biometric research to lay the groundwork for the future of digital transformation at the University.                    <\/div>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">52<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in leads year-on-year            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">33<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                reduction in cost per acquisition (CPA)            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Education            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                Analytics            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Biometrics            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                UX Design            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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