{"id":5632,"date":"2016-09-30T14:09:00","date_gmt":"2016-09-30T14:09:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5632"},"modified":"2026-03-26T08:35:46","modified_gmt":"2026-03-26T08:35:46","slug":"gtech","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/gtech\/","title":{"rendered":"Boosting social traffic by 150% for Gtech\u2019s AirRam launch"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n GTech<\/h1> <\/div>\n
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Landing page and display banner advertising to help launch the AirRam vacuum cleaner.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n \"Close-up <\/div>\n <\/div>\n <\/section>\n\n\n \n
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\n About the brand<\/h2> <\/div>\n
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Gtech is a leading manufacturer of innovative floor care and garden products.<\/p>\n

In May 2012 they launched the AirRam vacuum cleaner, a brand new concept and revolutionary design of cleaner.<\/p>\n

To accompany the launch, the Gtech team required training to extract the largest potential from social media platforms and sharing opportunities.<\/p>\n

Comprehensive & relevant training<\/h2>\n

A bespoke social media training schedule was developed to cover best practices for each platform.<\/p>\n

Strategic objectives were set during the sessions, identifying how best to engage with the target audience.<\/p>\n

\"\" \"\"<\/p>\n

Training was given to key members of the Gtech team including personnel from the Marketing, Product Development, Technical Support and Customer Service teams.<\/p>\n

Enabling teams to make the most of social media<\/h2>\n

By working with Gtech to understand the strategy and identify where and how the target audience use social media, it was possible to create a bespoke training program.<\/p>\n

This gave trainees the knowledge and guidance needed to ensure they were using social media in a relevant and timely way, helping them to implement a successful strategy and engage with customers.<\/p>\n

\u201cEveryone really enjoyed the session and learned a tremendous amount\u201d<\/p><\/blockquote>\n

Jon Collings<\/strong>,
\nHead of Marketing, Gtech<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n 140<\/span>\n % <\/div>\n <\/div>\n \n

\n increase in visitors from YouTube\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n
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\n 150<\/span>\n % <\/div>\n <\/div>\n \n

\n increase in visitors from Facebook\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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\n Driving a 41% increase in online revenue for Coffee Hit <\/div>\n Previous<\/a> <\/div>\n
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\n Driving 45% of traffic through organic search for a B2B events agency\n <\/h2>\n <\/a> <\/div>\n
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\n Generating monthly inbound lead growth through SEO-led website redesign. <\/p>\n

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\n International SEO <\/div>\n
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\n Technical SEO <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n
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\n Case Study <\/p>\n \n

\n Achieving a 300% increase in share of voice for a global standards provider\n <\/h2>\n <\/a> <\/div>\n
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\n Driving stronger organic visibility through a focused SEO-led website restructure. <\/p>\n

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\n 109<\/span>\n % <\/div>\n

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\n 84<\/span>\n % <\/div>\n

\n increase in UK ranking keywords post launch <\/p>\n <\/div>\n <\/div>\n

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\n Standards & Certification <\/div>\n |<\/span>\n
\n Content Marketing <\/div>\n
\n Search Marketing <\/div>\n
\n SEO <\/div>\n
\n Technical SEO <\/div>\n
\n Website Migration <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n
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\n Featured Service<\/p>

\n Display Advertising<\/h3> <\/div>\n
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Engage your audience with impactful display advertising that enhances brand visibility.<\/p>\n <\/div>\n

\n Display Advertising<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n
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\n Featured Service<\/p>

\n Social Media<\/h3> <\/div>\n
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Build brand awareness and engagement with expert social media strategies.<\/p>\n <\/div>\n

\n Social Media<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Landing page and display banner advertising to help launch the AirRam vacuum cleaner.<\/p>\n","protected":false},"author":5,"featured_media":5633,"template":"","related_service":[43,56],"related_industry":[],"class_list":["post-5632","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

\n
\n \"Close-up <\/div>\n
\n
\n

\n Featured Case study <\/p>\n \n

\n Boosting social traffic by 150% for Gtech\u2019s AirRam launch\n <\/h2>\n <\/a> <\/div>\n
\n

\n Landing page and display banner advertising to help launch the AirRam vacuum cleaner. <\/p>\n

\n
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\n 140<\/span>\n % <\/div>\n

\n increase in visitors from YouTube <\/p>\n <\/div>\n

\n
\n 150<\/span>\n % <\/div>\n

\n increase in visitors from Facebook <\/p>\n <\/div>\n <\/div>\n

\n
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\n Display <\/div>\n
\n Social Media <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/5632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/5633"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5632"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=5632"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=5632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}