{"id":5626,"date":"2024-03-10T14:06:19","date_gmt":"2024-03-10T14:06:19","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5626"},"modified":"2026-03-16T10:36:00","modified_gmt":"2026-03-16T10:36:00","slug":"thatchers","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/thatchers\/","title":{"rendered":"Boosting Thatchers\u2019 website engagement with a 168% rise in users"},"content":{"rendered":"\n
\n
\n
\n
\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Thatchers<\/h1> <\/div>\n
\n
\n

Thatchers required a modern, user friendly site that told their unique tale of a family with unrivalled experience in traditional cider making. It also had to showcase the quality of a wide range of innovative cider products, without forgetting the heritage and values at the core of their business.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n \"\" <\/div>\n <\/div>\n <\/section>\n\n\n \n
\n
\n
\n

\n About the brand<\/h2> <\/div>\n
\n
\n

Thatchers are a family of cider makers that have a rich heritage spanning over a century. A traditional Somerset business, they wanted to replicate and showcase their brand story in a digital context.<\/span><\/p>\n

Telling the brand story<\/h2>\n

Thatchers required a modern, user friendly site that told their unique tale of a family with unrivalled experience in traditional cider making. It also had to showcase the quality of a wide range of innovative cider products, without forgetting the heritage and values at the core of their business.<\/p>\n

We found that there was a capacity to improve the website\u2019s store element and also optimize design aspects of the website. We informed Thatchers that a combination of optimizing these two elements being revamped could lead to a higher level of website interaction.<\/p>\n

After a round of workshops, goal-establishing sessions and a thorough data analysis, we created a sitemap and wireframed a modular design system. Visual design played a role at an early stage, particularly important considering the strong identity of the Thatchers brand.<\/p>\n

The aim was to modernize and further simplify the interface to help Thatchers showcase their products and brand story. We also increased the level of device responsiveness and set up a simple CMS<\/a>\u00a0so that their in-house team could make updates with ease.<\/p>\n

Visually led design, without sacrificing search<\/h3>\n

The design system was built with the visual nature of the brand in mind, meaning Thatchers evocative photography could take center-stage across the website. Despite the heavy visual style, the site still needed to perform from an organic search<\/a> perspective, even with the reduction in text from the existing site. This is where being a full service agency really made a difference. As per our normal process, SEO experts worked in conjunction with our UX, web design and build team on a pre-launch SEO plan that managed the transition between the old and new site.<\/p>\n

 <\/p>\n

The design system was built with the visual nature of the brand in mind, meaning Thatchers evocative photography could take center-stage across the website. Despite the heavy visual style, the site still needed to perform from an organic search<\/a>\u00a0perspective, even with the reduction in text from the existing site.<\/p>\n

This is where being a full service agency really made a difference!<\/strong><\/p>\n

The site was created with future growth in mind, ensuring longevity and allowing it to support the business as it pursues new and exciting commercial objectives.<\/p>\n

Results<\/h3>\n

The responsive website delivered provides a great user experience across desktop, tablet and mobile devices, showcasing the brand\u2019s history and products in an attractive and intuitive way.<\/p>\n

Thatchers are extremely happy with the quality of the finished product and their partnership with Elixirr Digital, seeing the new website as a perfect platform for the brand going forward.<\/p>\n

Within 3 months of launch, Thatchers saw a 64.48% decrease in bounce rate and a 65.35% increase in page views per session. Additionally, Thatchers\u2019 new website also achieved a 162% increase in sessions and a 168%% increase in users. This shows just how fast the Thatchers brand is growing.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n 65<\/span>\n % <\/div>\n <\/div>\n \n

\n increase in page views per session\n <\/h2>\n <\/div>\n
\n
\n
\n
\n SEO <\/div>\n
\n Web Design & Development <\/div>\n |<\/span>\n
\nWarning<\/b>: foreach() argument must be of type array|object, false given in \/var\/www\/vhosts\/elixirrdigital.com\/staging.elixirrdigital.com\/wp-content\/themes\/elixirr-digital\/inc\/Components\/Tags\/Tags.php<\/b> on line 34<\/b>
\n
\nWarning<\/b>: foreach() argument must be of type array|object, false given in \/var\/www\/vhosts\/elixirrdigital.com\/staging.elixirrdigital.com\/wp-content\/themes\/elixirr-digital\/inc\/Components\/Tags\/template.php<\/b> on line 4<\/b>
\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n
\n
\n
\n
\n
\n 64<\/span>\n % <\/div>\n <\/div>\n \n

\n reduction in bounce rate\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
\n
\n
\n Optimising Taco Bell\u2019s data warehouse to improve reporting performance <\/div>\n Previous<\/a> <\/div>\n
\n Next<\/a>
\n Delivering a 428% revenue increase for Toast through targeted display <\/div>\n <\/div>\n <\/div>\n
\n See all case studies<\/a> <\/div>\n<\/section>\n\n\n \n
\n
\n
\n

\n Related case studies<\/h2> <\/div>\n
\n
\n View all case studies<\/a> <\/div>\n <\/div>\n<\/div>\n
\n
\n
\n
\n
\n \"\" <\/div>\n
\n
\n

\n Case Study <\/p>\n \n

\n A digital platform that brought The Alexander Estate\u2019s vision to life\n <\/h2>\n <\/a> <\/div>\n
\n
\n A new luxury brand brought to life online with striking design and seamless functionality. <\/div>\n
\n
\n
\n Travel & Tourism <\/div>\n |<\/span>\n
\n Brand Development <\/div>\n
\n Copywriting <\/div>\n
\n Digital Strategy <\/div>\n
\n User Experience <\/div>\n
\n Web Design & Development <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n
\n
\n
\n \"\" <\/div>\n
\n
\n

\n Case Study <\/p>\n \n

\n Launching 23 localised sites to boost visibility and lead gen\n <\/h2>\n <\/a> <\/div>\n
\n
\n Expanding a single-domain site into 23 localized platforms. <\/div>\n
\n
\n
\n 23<\/span>\n <\/div>\n

\n localized subsites launched <\/p>\n <\/div>\n

\n
\n 22.5<\/span>\n % <\/div>\n

\n increase in priority conversions YoY <\/p>\n <\/div>\n <\/div>\n

\n
\n
\n Financial Services <\/div>\n |<\/span>\n
\n SEO <\/div>\n
\n UX Design <\/div>\n
\n Web Design & Development <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n
\n
\n
\n \"\" <\/div>\n
\n
\n

\n Case Study <\/p>\n \n

\n Redesigning JTC\u2019s website to improve usability and user experience\n <\/h2>\n <\/a> <\/div>\n
\n
\n A complete website redesign featuring improved UX, UI, and continuous optimization. <\/div>\n
\n
\n
\n Financial Services <\/div>\n |<\/span>\n
\n Web Design & Development <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n
\n
\n \n\n\n<\/g>\n<\/svg>\n <\/div>\n
<\/div>\n
\n \n\n\n<\/g>\n<\/svg>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n \n
\n
\n
\n
\n
\n

\n Featured Service<\/p>

\n Social Media<\/h3> <\/div>\n
\n
\n

Build brand awareness and engagement with expert social media strategies.<\/p>\n <\/div>\n

\n Social Media<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n
\n
\n
\n

\n Featured Service<\/p>

\n Paid Media<\/h3> <\/div>\n
\n
\n

Optimize your paid media strategy for better performance and higher ROI.<\/p>\n <\/div>\n

\n Paid Media<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Thatchers required a modern, user friendly site that told their unique tale of a family with unrivalled experience in traditional cider making. It also had to showcase the quality of a wide range of innovative cider products, without forgetting the heritage and values at the core of their business.<\/p>\n","protected":false},"author":7,"featured_media":5628,"template":"","related_service":[44,53],"related_industry":[137],"class_list":["post-5626","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

\n
\n \"\" <\/div>\n
\n
\n

\n Featured Case study <\/p>\n \n

\n Boosting Thatchers\u2019 website engagement with a 168% rise in users\n <\/h2>\n <\/a> <\/div>\n
\n
\n Thatchers required a modern, user friendly site that told their unique tale of a family with unrivalled experience in traditional cider making. It also had to showcase the quality of a wide range of innovative cider products, without forgetting the heritage and values at the core of their business. <\/div>\n
\n
\n
\n 52<\/span>\n % <\/div>\n

\n increase in leads year-on-year <\/p>\n <\/div>\n

\n
\n 33<\/span>\n % <\/div>\n

\n reduction in cost per acquisition (CPA) <\/p>\n <\/div>\n <\/div>\n

\n
\n
\n Food & Drink <\/div>\n |<\/span>\n
\n SEO <\/div>\n
\n Web Design & Development <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/5626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/7"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/5628"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5626"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=5626"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=5626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}