{"id":5609,"date":"2016-09-29T13:30:00","date_gmt":"2016-09-29T13:30:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5609"},"modified":"2026-03-16T10:55:22","modified_gmt":"2026-03-16T10:55:22","slug":"gatwick-parking","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/gatwick-parking\/","title":{"rendered":"Redesigning Gatwick Parking\u2019s website to boost revenue and bookings"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Gatwick Parking<\/h1> <\/div>\n
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A user focused design to achieve higher revenues.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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About the brand<\/h2>\n

Gatwick Parking are the official Gatwick Airport parking provider. They offer a premium vehicle parking service, award-winning safety and security, and the closest parking distance to both Gatwick Airport terminals.<\/p>\n

Gatwick Parking were in need of a new and responsive website optimized for mobile devices, but they also wanted a user focused design that could deliver them more revenue.<\/p>\n

Gatwick Parking are the official Gatwick Airport parking provider. They offer a premium vehicle parking service, award-winning safety and security, and the closest parking distance to both Gatwick Airport terminals.<\/p>\n

Promoting the perks of higher packages<\/h2>\n

The main objective of the design was to improve user journeys and the mobile\/tablet experience, whilst also increasing average order value (AOV) and transaction values.<\/p>\n

The redesign also presented an opportunity for a modern structure and design that better emphasized the unique selling points of Gatwick Parking.<\/p>\n

The design needed to quickly educate customers on the different parking options available, promoting features like car cleaning, valet, and a stay overnight in Gatwick Parking\u2019s hotel. To increase AOV, the design also needed to showcase VIP packages and added incentives as a way to improve this part of the holiday experience.<\/p>\n

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Design with a strong commercial objective<\/h2>\n

Following a workshop and briefing session with the client to help us better understand their requirements and customer needs, we commenced wireframing visual design.<\/p>\n

To help the client meet their objectives, we employed our understanding of consumer psychology and behavioral design, and implemented persuasive design techniques to help:<\/p>\n