{"id":5602,"date":"2017-06-02T13:19:00","date_gmt":"2017-06-02T13:19:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=5602"},"modified":"2026-03-16T10:52:54","modified_gmt":"2026-03-16T10:52:54","slug":"survivorsuk","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/survivorsuk\/","title":{"rendered":"Delivering a research-led website that builds trust for SurvivorsUK"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/us\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    SurvivorsUK<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Creating a user experience for an audience based on user research and a compassionate approach to the sensitive subject matter.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1098\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK.jpg\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK.jpg 960w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-262x300.jpg 262w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-895x1024.jpg 895w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-768x878.jpg 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-200x229.jpg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-87x100.jpg 87w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-35x40.jpg 35w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n\n\n<section\n    class=\"wp-block-text-block wp-block-text-block--light standard-spacing--bg standard-spacing--bg--light-solid\"\n    >\n    <div class=\"wp-block-text-block__container container fade-in\">\n        <div class=\"wp-block-text-block__content wysiwyg\">\n            <p><span class=\"lead\">SurvivorsUK are a <a href=\"https:\/\/staging.elixirrdigital.com\/us\/charity-not-for-profit-marketing\/\" target=\"_blank\" rel=\"noopener\">charity<\/a> dedicated to supporting male victims of rape and sexual abuse by offering counselling and providing information to those affected.<\/span><\/p>\n<p>With very few services of this kind available, we wanted to help create a website that could make a positive impact on the lives of survivors.<\/p>\n<p>Following a 3 day workshop with SurvivorsUK, we developed a detailed understanding of their requirements and those of the Ministry of Justice who were involved in funding the project.<\/p>\n<h2>Understanding the needs of the user<\/h2>\n<p>One of SurvivorsUK\u2019s main requirements was to establish a web presence that met the needs of their users, whilst delivering a chat function that met with the requirements of the Ministry of Justice.<\/p>\n<p>We followed our established UX process but due to the sensitive nature of the subject, speaking to users was a particular challenge.<\/p>\n<p>One way we addressed this was to interview people who worked for the SurvivorsUK helpline. This allowed us to speak to those on the front line and provided an open forum to discuss the difficulties users were having with the website, without breaking confidentiality.<\/p>\n<p>A data review was carried out, in order to understand how users were interacting with the site, but the main piece of research, was a focus group with Survivors themselves, where they were invited to talk about how SurvivorsUK had helped them and what website changes might have made a difference to their journeys.<\/p>\n<h3>How research informed the build<\/h3>\n<p>Once research was completed, we produced the following outputs based on data and real insights from users:<\/p>\n<ul>\n<li>Wireframes<\/li>\n<li>A responsive prototype<\/li>\n<li>A video testimonial for the website<\/li>\n<li>Integration with chat functionality<\/li>\n<\/ul>\n<p>New designs were then tested with some of the same users from the focus group, to see if the changes met their needs and expectations. This was all done in the strictest confidence and with absolute anonymity.<\/p>\n<p>We also needed to make sure that the website accommodated a solely male audience, as many peer websites are often primarily targeted at women, which was expressed as a frustration by users.<\/p>\n<p>The research showed that the design needed to avoid being feminine or show stereotypes of counselling \u2013 as this could have the impact of making the counselling process seem more daunting.<\/p>\n<p>The prototype was received positively by members of the focus group, and it was this approval that confirmed we were on the right path as we moved into the build phase of the project.<\/p>\n        <\/div>\n            <\/div>\n<\/section>\n\n\n<section\n    class=\"wp-block-previous-next wp-block-previous-next--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1\"\n    >\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n                    <div class=\"wp-block-previous-next__button-wrapper\">\n                <div class=\"wp-block-previous-next__title\">\n                    Driving a 500% increase in demo requests for Adthena                <\/div>\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow--left icon--first btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/adthena-2\/\" >Previous<\/a>            <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/the-cystic-fibrosis-trust\/\" >Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Driving a 153% rise in regular donations for The Cystic Fibrosis Trust                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\" >See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Related case studies<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div 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17.184L15.8711 10.7518H1.12509C0.959309 10.7518 0.800312 10.686 0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured Service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    UX Research &amp; Analysis<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Gain deep user insights to refine design, usability, and engagement.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/experience-design\/ux\/research-analysis\/\" >UX Research &#038; Analysis<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                  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href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/experience-design\/web-design\/\" >Website Design<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":5603,"template":"","related_service":[93,58],"related_industry":[139],"class_list":["post-5602","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"868\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-868x579.jpg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-696x464.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/survivorsUK-450x300.jpg 450w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/survivorsuk\/'>\n        <h2 class='wp-component-card__title'>\n            Delivering a research-led website that builds trust for SurvivorsUK\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Charity            <\/div>\n                                                                                        <span class=\"wp-component-card__terms-separator\">|<\/span>\n                                                                                                                                <div class=\"wp-component-tags__tag\">\n                Analytics            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                UX Design            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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