{"id":5575,"date":"2022-10-27T11:24:00","date_gmt":"2022-10-27T11:24:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5575"},"modified":"2026-03-25T14:02:25","modified_gmt":"2026-03-25T14:02:25","slug":"fenn-wright","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/fenn-wright\/","title":{"rendered":"Driving a 136% traffic increase for Fenn Wright through geo-targeted PPC"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Fenn Wright<\/h1> <\/div>\n
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Running targeted PPC campaigns and refining conversion strategies for growth.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n \"A <\/div>\n <\/div>\n <\/section>\n\n\n \n
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\n About the brand<\/h2> <\/div>\n
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Fenn Wright has a team of talented commercial property experts, chartered surveyors and estate agents who use a combination of traditional and modern methods to provide outstanding service to their clients \u2013 making them East Anglia\u2019s leading independently owned partnership.<\/p>\n

With over 250 years\u2019 experience under their belt, they provide an extensive range of residential and commercial property services across Essex and Suffolk.<\/p>\n

Where it all started<\/h2>\n

Fenn Wright became a client back in August 2021 to kick-start their Google Ads activity, after they had been paused during the pandemic.<\/p>\n

Our skilled PPC specialists started running a series of generalized campaigns centered around their 11 branches across Essex and Suffolk. Although these campaigns focused on more generic terms, our experts spotted\u202fan opportunity to include brand search terms alongside our existing targeting.<\/p>\n

Identifying key opportunities to improve their campaign results<\/h2>\n

Our PPC pros recommended that we start running campaigns focused on brand terms so we could target people specifically searching for Fenn Wright.<\/p>\n

In March 2022 we launched their first brand campaign, which was targeting all the branch locations and directed any potential customers to the Fenn Wright homepage. The results of this campaign were promising, we saw an increase in traffic to the website, as well as an improved click-through rate. However, we didn\u2019t see the uplift in PPC conversions that we were expecting from such strong traffic and knew there were additional opportunities to cash in on here.<\/p>\n

To shorten the user journey, we used geo-targeted campaigns to direct people to their closest branch\u2019s landing page. For example, when people located in Colchester searched for brand terms, they would be directed to the Colchester branch landing page.<\/p>\n

Record-breaking results<\/h2>\n

By implementing the geo-targeted brand campaigns in June 2022, Fenn Wright received a hat-trick of record-breaking months (in June, July and August), and the results are still rising \u2013 showcasing a strong return on investment.<\/p>\n

Across the first two full months of brand activity, we saw a 136.79% increase in traffic and 101.47% improvement in click-through rate compared to the previous two months<\/strong>. Despite these positive increases we saw an average of 27 monthly conversions, broadly in line with previous performance.<\/p>\n

When we restructured the account and launched the geo-targeted campaigns, we saw a huge jump in conversions:<\/p>\n