{"id":5493,"date":"2016-10-27T09:56:00","date_gmt":"2016-10-27T09:56:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5493"},"modified":"2026-03-26T08:33:13","modified_gmt":"2026-03-26T08:33:13","slug":"a-specialist-insurance-provider","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/a-specialist-insurance-provider\/","title":{"rendered":"Achieving a 2.4x higher click-through rate for a new insurance brand"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n A Specialist Insurance Provider<\/h1> <\/div>\n
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Programmatic Display launches a new brand into a competitive marketplace.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n Making the most of our display expertise, we launched a new insurance brand by delivering an award-nominated video display campaign that put the brand in front of 1.2 million people.<\/h2> <\/div>\n
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Due to agreements in place we are unable to include the name of the brand featured in this case study.<\/strong><\/p>\n

The insurance marketplace is one of the most competitive online environments for any brand. Thanks to our experience in the insurance & finance sector<\/a>, we understood the scope of the challenge faced by a new brand entering this marketplace.<\/p>\n

As a specialist insurer, the client needed a campaign that would find their target audience, leave a lasting impression and therefore build brand awareness.<\/p>\n

Finding the right people<\/h2>\n

As an insurer specialized to cater to a specific demographic, we already had a starting point for their target audience.<\/p>\n

We expanded this profile by taking into account other factors that might affect their likelihood to convert in future \u2013 for example, their affluence.<\/p>\n

With the audience profile in place, we then used Programmatic Display to find users that matched the profile at the right point in their digital journey.<\/p>\n

Finding the right people was only the first part of the challenge \u2013 we knew that in such a competitive marketplace we would need creative that would stick with those users.<\/p>\n

Video as impactful creative<\/h2>\n

With the knowledge that we needed our creative to work hard, we focused on creating video ads that would engage users and leave a lasting impression.<\/p>\n

This dynamic content, built not only to engage users but also to tell the brand story, allowed us to achieve results that exceeded industry benchmarks.<\/p>\n

Making the most of our display expertise, we launched a new insurance brand by delivering an award-nominated video display campaign.<\/p>\n

The Results<\/h2>\n