{"id":5464,"date":"2016-10-26T09:12:00","date_gmt":"2016-10-26T09:12:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5464"},"modified":"2026-03-16T10:54:07","modified_gmt":"2026-03-16T10:54:07","slug":"domino-printing-sciences","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/domino-printing-sciences\/","title":{"rendered":"Boosting lead generation and visibility for Domino Printing Sciences"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Domino Printing Sciences<\/h1> <\/div>\n
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Increasing leads and search visibility to prove ROI and secure digital investment.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n \"bottling <\/div>\n <\/div>\n <\/section>\n\n\n \n
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\n About the brand<\/h2> <\/div>\n
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Domino Printing Sciences plc is a FTSE 250 listed company, providing market leading Industrial printers, technologies and solutions.<\/p>\n

They required an online marketing strategy to increase visibility. Whilst the importance of digital was understood however, the finer details of strategic elements were not.<\/p>\n

Proving the value of digital to the board was also a priority, with a short campaign that was heavily focused on generating ROI.<\/p>\n

Planning for positive ROI<\/h2>\n

Commercial objectives included doubling the monthly website leads through increasing traffic and conversions.<\/p>\n

The target audience was profiled whilst competitors and market opportunity were analyzed.<\/p>\n

Paid and organic search were identified as important channels for achieving the campaign objectives.<\/p>\n

After reviewing the website and recommending improvements, both paid and organic campaigns started.<\/p>\n

A campaign that exceeded commercial objectives<\/h2>\n

The overall campaign proved the concept of digital marketing to the Domino Board, which is now committed to accomplishing long term objectives online.<\/p>\n

A 150% increase in leads<\/strong> was generated within the first 3 months of the campaign through enhancing search visibility and increasing traffic, which grew by 40% year-on-year<\/strong>.<\/p>\n

\u201cA creative, professional and very talented group of individuals, who have all worked together to deliver some very impressive and quantifiable results.\u201d<\/p><\/blockquote>\n

Neil Stickland<\/strong>,
\nDigital Project Manager, Domino Printing Sciences plc<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n 150<\/span>\n % <\/div>\n <\/div>\n \n

\n increase in leads in 3 months\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n
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\n 40<\/span>\n % <\/div>\n <\/div>\n \n

\n Y-o-Y growth in website visits\n <\/h2>\n <\/div>\n <\/div>\n<\/article>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n
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\n Featured Service<\/p>

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Maximize returns with strategic, data-driven pay-per-click advertising.<\/p>\n <\/div>\n

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Increase organic traffic with tailored SEO strategies that drive results.<\/p>\n <\/div>\n

\n SEO<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Increasing leads and search visibility to prove ROI and secure digital investment.<\/p>\n","protected":false},"author":5,"featured_media":5466,"template":"","related_service":[64,50,44],"related_industry":[],"class_list":["post-5464","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

\n
\n \"bottling <\/div>\n
\n
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\n Featured Case study <\/p>\n \n

\n Boosting lead generation and visibility for Domino Printing Sciences\n <\/h2>\n <\/a> <\/div>\n
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\n Increasing leads and search visibility to prove ROI and secure digital investment. <\/p>\n

\n
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\n 150<\/span>\n % <\/div>\n

\n increase in leads in 3 months <\/p>\n <\/div>\n

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\n 40<\/span>\n % <\/div>\n

\n Y-o-Y growth in website visits <\/p>\n <\/div>\n <\/div>\n

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\n Digital Strategy <\/div>\n
\n PPC <\/div>\n
\n SEO <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/5464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/5466"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5464"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=5464"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=5464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}