{"id":5175,"date":"2022-01-16T17:44:00","date_gmt":"2022-01-16T17:44:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=5175"},"modified":"2026-03-16T10:49:14","modified_gmt":"2026-03-16T10:49:14","slug":"limelight-sports","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/limelight-sports\/","title":{"rendered":"Repositioning LimeLight Sports to clarify its brand structure"},"content":{"rendered":"\n
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\n Case Study<\/p>

\n LimeLight Sports<\/h1> <\/div>\n
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Brand repositioning to evolve and give clarity to the key divisions in the company<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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LimeLight Sports specializes in the organization and management of mass participation sports events. The client came to us as they needed help evolving their brand and give clarity to the key divisions in the company<\/p>\n

Highlights<\/h2>\n

Branding<\/h3>\n

By closely working with the LimeLight Sports team in a series of workshops we were able to define the three key areas of the business and their specific audiences. This then allowed us to develop the identities of the parent brand and two sub-brands tailoring the brand experiences accordingly. The repositioning included the creation of brand guidelines including rules for the logomark and logotype, brand imagery, marketing collateral, poster art, apparel and office branding.<\/p>\n

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A huge thanks to you all for helping us navigate a complex field of opinions and personalities. Your passion for our brand, detailed approach, creative inspiration and willingness to listen has helped get us to a place I\u2019m hugely proud of and excited by<\/p><\/blockquote>\n

James Hogben,<\/strong>
\nCreative Director, LimeLight<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\n Featured Service<\/p>

\n Brand Positioning<\/h3> <\/div>\n
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Define and communicate a unique brand identity that resonates with your audience.<\/p>\n <\/div>\n

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Create intuitive, engaging designs that enhance user satisfaction.<\/p>\n <\/div>\n

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Brand repositioning to evolve and give clarity to the key divisions in the company<\/p>\n","protected":false},"author":48,"featured_media":5178,"template":"","related_service":[92,46],"related_industry":[155],"class_list":["post-5175","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

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\n \"\" <\/div>\n
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\n Featured Case study <\/p>\n \n

\n Repositioning LimeLight Sports to clarify its brand structure\n <\/h2>\n <\/a> <\/div>\n
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\n Brand repositioning to evolve and give clarity to the key divisions in the company <\/div>\n
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\n 3<\/span>\n <\/div>\n

\n Brands developed <\/p>\n <\/div>\n <\/div>\n

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\n Sport <\/div>\n |<\/span>\n
\n Brand Development <\/div>\n
\n User Experience <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/5175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/48"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/5178"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=5175"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=5175"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=5175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}