{"id":4817,"date":"2023-03-09T10:18:00","date_gmt":"2023-03-09T10:18:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=4817"},"modified":"2026-03-16T10:48:28","modified_gmt":"2026-03-16T10:48:28","slug":"icaew","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/icaew\/","title":{"rendered":"Achieving a 632% increase in link clicks for ICAEW"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n ICAEW<\/h1> <\/div>\n
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Creating and managing a powerful social media campaign, achieving outstanding results with a limited budget.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n About the brand<\/h2> <\/div>\n
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About the brand<\/h2>\n

With over 198,500 members and students around the world, ICAEW is a global professional organization dedicated to empowering chartered accountants with the knowledge and values they need to build sustainable economies on a local and global scale.<\/p>\n

Establishing the client\u2019s needs<\/h2>\n

Our social media experts were determined to prove that you don\u2019t need a huge budget to achieve stunning results. With their astounding track record of managing successful paid social media campaigns for ICAEW, they were confident they could deliver an impressive campaign on a smaller budget \u2013 and they did just that!<\/p>\n

The social media campaign was to promote ICAEW\u2019s Virtual Skills Conference. This online conference takes place every year and aims to help accountancy students develop their employability skills. Attendees can take part in a series of sessions hosted by expert speakers to help boost their confidence and support their future careers.<\/p>\n

Our goal was not only to raise awareness about the event but also to drive traffic to the registration page and increase the number of attendees. Leveraging what we learned from a previous awareness campaign for the conference (taking place in 2021), our team was determined to up the ante and improve the results of this campaign.<\/p>\n

Creating and managing a stellar paid social media campaign<\/h2>\n

Our team of paid social media experts planned and launched a campaign that took place between 29th August and 28th September 2022. The campaign was set up to target accountancy students across these countries:<\/p>\n