{"id":4700,"date":"2020-02-03T15:32:00","date_gmt":"2020-02-03T15:32:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=4700"},"modified":"2026-03-25T11:12:54","modified_gmt":"2026-03-25T11:12:54","slug":"ayming","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/ayming\/","title":{"rendered":"Transforming Ayming\u2019s digital presence across 12 international markets"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Ayming<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Delivering a suite of responsive websites to cater for a global audience.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1098\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming.jpg\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"A person in a red jacket stands on a moss-covered rock, facing a towering waterfall, with a glowing white circle framing them.\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming.jpg 960w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-262x300.jpg 262w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-895x1024.jpg 895w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-768x878.jpg 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-200x229.jpg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-87x100.jpg 87w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-35x40.jpg 35w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-cards--columns-2 wp-block-cards--left-align\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--light fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-small wp-component-content__title\">\n    About the brand<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Ayming is a global business performance organization working in the finance sector that has been operating across 15 countries for more than 30 years.<\/p>\n<p>Ayming\u2019s existing global website suite was failing to meet internal expectations and didn\u2019t effectively reflect the brand, their approach and their culture. It was also ineffective in converting and nurturing their wide-ranging audience (with evolving needs and characteristics) across a diverse range of services that differ from country to country.<\/p>\n<p>The websites were falling short of:<\/p>\n<ul>\n<li>Offering favorable user experiences in multiple countries.<\/li>\n<li>Performing to SEO performance standards and expectations.<\/li>\n<li>Presenting Ayming as an innovative leader in a competitive consulting space.<\/li>\n<\/ul>\n<p>Ayming chose Elixirr Digital as their agency partner for this web project, as well as for ongoing marketing activity. Our goal was to successfully deliver a brand new suite of global sites that would address the problems faced by the existing group of sites. Needless to say, we were up to the challenge!<\/p>\n<h2>The challenge<\/h2>\n<p>Our challenge was to create a suite of international sites that would deliver a user experience suitable for disparate customer groups in different countries, with nuances in user behavior and goals, and a strong focus on lead generation. We also wanted to make sure that organic search was a core consideration, with a seamless migration approach carried out before, during and after launch.<\/p>\n<p>During the lifespan of this project, Ayming entered into a brand development process. We made sure we were reactive to this by working closely with them as part of their brand development team.<\/p>\n<p>In collaboration with Ayming, we identified the following critical success factors:<\/p>\n<ul>\n<li>A suite of responsive websites that would cater for users across all relevant devices.<\/li>\n<li>User-centric websites that would serve user needs and desires, whilst also meeting Ayming\u2019s commercial goals.<\/li>\n<li>A delightful user experience, with intuitive journeys to relevant content and beyond.<\/li>\n<li>A website with a focus on lead generation, guiding users through the website and into the sales funnel.<\/li>\n<li>An engaging resource hub that would position Ayming as an inspirational thought leader and promote user engagement and sharing.<\/li>\n<li>Seamless integration with 3rd party systems such as Salesforce CRM and Marketing Cloud.<\/li>\n<li>A website that would stand up to Google\u2019s expectations from a technical SEO perspective.<\/li>\n<li>A website suite that would cater for multi-lingual functionality.<\/li>\n<li>An easy-to-use CMS that would cater for the needs of internal users in multiple country marketing teams with differing skillsets, whilst being scalable and flexible for future growth.<\/li>\n<\/ul>\n<h2>The project<\/h2>\n<h3>Research<\/h3>\n<p>We begin every project we undertake with a thorough and in-depth research phase. This provides us with the business requirements, data and user insight required to build a website that is truly fit for purpose and exceeds expectations.<\/p>\n<p>To build a complete picture of Ayming and their users, it was essential that we engaged key stakeholders from each country, as well as reviewing all the existing available data.<\/p>\n<p>To achieve this, we used a range of research techniques, including:<\/p>\n<ul>\n<li>Surveys<\/li>\n<li>Telephone interviews<\/li>\n<li>Online polls<\/li>\n<li>Face-to-face interviews<\/li>\n<li>Workshops<\/li>\n<li>Data review \u2013 utilizing a range of tools and sources<\/li>\n<li>Competitor research<\/li>\n<\/ul>\n<h2>UX Design<\/h2>\n<p>This involved a two day collaborative workshop between Ayming and our UX specialists, as well as a designer and developer from the Elixirr Digital team. We flew in a core steering group made up of representatives from six countries, which was used as a forum to:<\/p>\n<ul>\n<li>Present the user research findings<\/li>\n<li>Develop an early plan for the information architecture (IA)<\/li>\n<li>Create user personas<\/li>\n<li>Visualize the sitemap using a card sorting exercise<\/li>\n<li>Sketch wireframes<\/li>\n<li>Establish a design direction<\/li>\n<\/ul>\n<p>This was also all presented to Ayming\u2019s senior stakeholders \u2013 their Chairman and CEO \u2013 via conference calls.<\/p>\n<p>Post-workshop, the collected findings were used to create a fully functioning prototype with an interactive format that allowed for user testing and rapid iterations. This was a vital part of our process as it allowed us to eliminate the possibility of timely and expensive changes further into the project.<\/p>\n<p>Once the prototype was signed-off, final design decisions were made, supporting the brand development process. Concepts were created for responsive pages, followed by the creation of templates \u2013 international feedback and amends were also factored into this phase. Our design team were in constant contact with stakeholders in 12 countries during this process, to ensure everyone across the company was in agreement on the direction of the design.<\/p>\n<h3>Build<\/h3>\n<p>This is where our talented team of developers took over.<\/p>\n<p>This stage involved:<\/p>\n<ul>\n<li>Core and agreed features development for main website.<\/li>\n<li>The creation of 2 boilerplate sites \u2013 1 multi-language and 1 single language.<\/li>\n<li>Roll out of 12 local sub-sites.<\/li>\n<li>Tracking setup\/form integration.<\/li>\n<li>Testing\/bug fixing.<\/li>\n<li>CMS Training \u2013 for each country. Our developers created a series of 4 webinars, which were recorded to aid in this process.<\/li>\n<li>SEO support.<\/li>\n<\/ul>\n<p>Finally, we had our senior SEO specialists on hand throughout the build process to ensure a smooth transition from old sites to new. We have a robust and proven approach when it comes to pre-launch SEO, which minimizes the risk of organic rankings degradation.<\/p>\n<p>This also puts the sites in the best possible position for our continued marketing efforts, as Ayming UK\u2019s proud SEO, PPC and Display partner.<\/p>\n<blockquote><p>&#8220;Elixirr Digital have been instrumental in helping Ayming to transform our global digital offering. Their team of experts and thorough process have delivered a suite of sites which are performing exceptionally.&#8221;<\/p><\/blockquote>\n<p style=\"text-align: center\"><strong>Giuditta Villa,<\/strong><br \/>\nCorporate &amp; Business Communication Director, Ayming<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">12<\/span>\n                    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        <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/go-ape\/\" >Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Delivering over 4 million high-quality video views for Go Ape                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\" >See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Related case studies<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary btn--dark\" href=\"\/case-studies\/\" >View all case studies<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                            <div class=\"swiper wp-block-cards__swiper js-cards-swiper\">\n                    <div class=\"swiper-wrapper wp-block-cards__swiper-wrapper row-load\">\n                                                    <div 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through SEO-led website redesign.                    <\/p>\n                                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Content Strategy            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                User Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                UX Design            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Website Migration            <\/div>\n                                                 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class=\"count-up\">109<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in tracked keyword visibility            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">84<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in UK ranking keywords post launch             <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div 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0.683084 10.5687C0.565857 10.4515 0.5 10.2925 0.5 10.1267C0.5 9.96093 0.565857 9.80193 0.683084 9.68471C0.800312 9.56748 0.959309 9.50162 1.12509 9.50162Z\" fill=\"#1D0F25\"\/>\n<\/g>\n<\/svg>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                                <\/div>\n    <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-2\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured Service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    Website Development<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Create custom, scalable WordPress websites designed for growth.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/services\/development\/web-development\/\" >Website Development<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured Service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    SEO<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Increase organic traffic with tailored SEO strategies that drive results.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/services\/seo\/\" >SEO<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Delivering a suite of responsive websites to cater for a global audience.<\/p>\n","protected":false},"author":5,"featured_media":4701,"template":"","related_service":[53,44,46],"related_industry":[],"class_list":["post-4700","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"868\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-868x579.jpg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"A person in a red jacket stands on a moss-covered rock, facing a towering waterfall, with a glowing white circle framing them.\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-696x464.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Ayming-450x300.jpg 450w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/ayming\/'>\n        <h2 class='wp-component-card__title'>\n            Transforming Ayming\u2019s digital presence across 12 international markets\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <p class=\"wp-component-card__description\">\n                        Delivering a suite of responsive websites to cater for a global audience.                    <\/p>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">12<\/span>\n                                <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                local sub-sites rolled out            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                SEO            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                User Experience            <\/div>\n                                <div class=\"wp-component-tags__tag\">\n                Web Design &amp; Development            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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