{"id":4664,"date":"2023-08-23T14:58:00","date_gmt":"2023-08-23T14:58:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&#038;p=4664"},"modified":"2026-03-16T10:47:36","modified_gmt":"2026-03-16T10:47:36","slug":"autodesk-2","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/autodesk-2\/","title":{"rendered":"Reducing Autodesk\u2019s cost per acquisition by 57% through paid social"},"content":{"rendered":"<section\n    class=\"wp-block-banner wp-block-banner--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1 wp-block-banner--full-height wp-block-banner--border-radius--default wp-block-banner--cut-corner\"\n    >\n    <div class=\"container wp-block-banner__container\">\n        <div class=\"wp-component-content wp-component-content--dark wp-block-banner__content\">\n    <div class=\"wp-component-content__top\">\n                    <div class=\"wp-component-content__back-button\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow--left icon--first btn--dark\" href=\"\/us\/case-studies\/\" >Back to Case Studies<\/a>            <\/div>\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Case Study<\/p>        <h1 class=\"wp-component-heading heading-large wp-component-content__title\">\n    Autodesk<\/h1>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Running a paid social campaign to reach key professionals and generate engagement.<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                    <div class=\"wp-block-banner__image\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1098\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2.jpg\" class=\"attachment-banner-full-height size-banner-full-height\" alt=\"A man in a white shirt examines a futuristic holographic interface displaying data, with glowing blue digital elements integrated into a modern architectural background.\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2.jpg 960w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-262x300.jpg 262w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-895x1024.jpg 895w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-768x878.jpg 768w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-200x229.jpg 200w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-87x100.jpg 87w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-35x40.jpg 35w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>            <\/div>\n            <\/div>\n        <\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--light standard-spacing--bg standard-spacing--bg--light-solid wp-block-cards--columns-2 wp-block-cards--left-align\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--light fade-in wp-block-cards__content\">\n    <div class=\"wp-component-content__top\">\n                        <h2 class=\"wp-component-heading heading-small wp-component-content__title\">\n    About the brand<\/h2>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Our esteemed client, Autodesk, offers a cloud-based software platform for individuals and remote teams. This software platform revolutionizes collaboration for architects, engineers, construction teams, contractors and building owners.<\/p>\n<p>Their innovative software enables real-time communication to ensure that designs follow strict budgets and time constraints, while also streamlining the entire building process for the timely and high-quality completion of projects.<\/p>\n<h2>The challenge: Driving traffic and increasing awareness<\/h2>\n<p>The software platform was launching in BETA mode and our experts were challenged to drive traffic to Autodesk\u2019s designated landing page, generate awareness for their software, and capture valuable data and insights before its commercial launch.<\/p>\n<p>While Autodesk had previously run a small traffic-driving campaign, this was their first significant investment in paid media. They were hoping to target both men and women aged between 45-64 in English-speaking countries across the globe, specifically:<\/p>\n<ul>\n<li>United Kingdom<\/li>\n<li>United States<\/li>\n<li>Australia<\/li>\n<li>Canada<\/li>\n<li>New Zealand<\/li>\n<\/ul>\n<p>The campaign utilized multi-device targeting, focusing on specific user personas, such as:<\/p>\n<ul>\n<li>AEC firm specialists<\/li>\n<li>Technical leaders<\/li>\n<li>Technical specialists<\/li>\n<li>Commercial leaders<\/li>\n<li>Developers<\/li>\n<li>Director of Operations<\/li>\n<li>Facility managers<\/li>\n<li>BIM specialists\/managers<\/li>\n<\/ul>\n<h2>Creating powerful multi-platform campaigns<\/h2>\n<p>As soon as we received the brief from Autodesk, our social media masterminds sprang into action, pooling their extensive resources and planning a comprehensive strategy. They held a planning session with our teams and Autodesk\u2019s partner agency to carefully outline the roles and responsibilities of each team member. With everyone on the same page, we developed a compelling campaign plan to present to the client.<\/p>\n<p>Our knowledgeable social media experts drew from their extensive experience to create an engaging campaign plan. They identified LinkedIn and Facebook as the optimum platforms to drive the best results.<\/p>\n<h2>Strategic targeting and engaging ad formats<\/h2>\n<p>In each channel, we recommended the best targeting options to fit the brief, suggested how to manage the budget between each segment, and discussed the possibility of implementing AI audiences once we had gathered enough data from the campaign launch.<\/p>\n<p>Once we had that nailed down, our experts presented an asset approach, encompassing a broad mix of ad formats such as carousel, videos, statics, and more platform-specific assets, including LinkedIn Spotlight Ads, Facebook and Instagram stories. Following this, we suggested an initial launch budget and provided a forecasted return on investment based on our extensive experience.<\/p>\n<p>After receiving approval from Autodesk, we then created an asset matrix document, aligning all the existing assets they provided with different channels and drafted complimentary copy. We also briefed the partner agency on asset best practices and requirements, including video lengths, ratios, and how we could optimize existing assets for placements by using creative editing.<\/p>\n<h2>Breath-taking results<\/h2>\n<p>From our first campaign (the traffic driver), we managed to decrease cost per action (CPA) by a whopping 56.9% and increase the click-through rate (CTR) by 40%. As the campaign continued into March, lead volume increased from 776 to 964 \u2013 an astounding 24% increase \u2013 and a 39.7% reduction in CPA.<\/p>\n<p>But that\u2019s not all, in April, Facebook\u2019s CPA reduced further to an average of $14.41 (previously $30.49) and LinkedIn also reduced from $315.01 to $172.97.<\/p>\n<p>The campaign is far from over. We are now preparing even more impressive campaigns for the commercial launch in May and expanding our channels to include SEM and YouTube ads.<\/p>\n<h2>Invaluable insights we learned<\/h2>\n<p>Here are some key lessons we\u2019ve learned from each channel, these insights will shape our future campaigns:<\/p>\n<p>Facebook:<\/p>\n<ul>\n<li>Video assets generated the most form submissions and the lowest CPA<\/li>\n<li>30-second videos performed the best\u200b<\/li>\n<li>Mobile placement ads drove the best results with 96% of delivery weighted vs desktop<\/li>\n<\/ul>\n<p>LinkedIn:<\/p>\n<ul>\n<li>Video ads generated the most form submissions and user engagement<\/li>\n<li>20-second duration videos performed best<\/li>\n<li>Static ads were the best all-round performer<\/li>\n<\/ul>\n<p>With careful planning and collaboration, we executed a highly successful campaign, delivering exceptional results for Autodesk.<\/p>\n<blockquote><p>Elixirr Digital\u2019s comprehensive strategy, expertly executed on LinkedIn and Facebook, has driven substantial traffic, engagement and generated valuable data insights for our cloud-based software launch. Their meticulous asset alignment and optimized placements have positively transformed our campaign&#8217;s performance.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Rita Semaan,<\/strong><br \/>\nSenior Marketing Manager, Autodesk<\/p>\n            <\/div>\n                                            <\/div>\n<\/div>\n                                        <div class=\"wp-block-cards__cards row-load\">\n                    <article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">56.9<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            decrease in  CPA\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n<article class=\"wp-component-card wp-component-card--light wp-component-card--small wp-component-card--no-image wp-block-cards__card wp-block-cards__card--col-2        \">\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                <div class=\"wp-component-stat wp-component-stat--light wp-component-card__top-stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">40<\/span>\n                        %        <\/div>\n            <\/div>\n                                    \n        <h2 class='wp-component-card__title'>\n            increase in CTR\n        <\/h2>\n            <\/div>\n            <\/div>\n<\/article>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<section\n    class=\"wp-block-previous-next wp-block-previous-next--dark standard-spacing--bg standard-spacing--bg--dark-gradient-1\"\n    >\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n                    <div class=\"wp-block-previous-next__button-wrapper\">\n                <div class=\"wp-block-previous-next__title\">\n                    Achieving a 6.16% click-through rate for Autodesk\u2019s global display campaign                <\/div>\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow--left icon--first btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/autodesk\/\" >Previous<\/a>            <\/div>\n                            <div class=\"wp-block-previous-next__button-wrapper\">\n                <a class=\"wp-component-button wp-component-button--dark btn btn--secondary icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/american-airlines\/\" >Next<\/a>                <div class=\"wp-block-previous-next__title\">\n                    Enabling advanced analytics through legacy system modernisation                <\/div>\n            <\/div>\n            <\/div>\n    <div class=\"container wp-block-previous-next__buttons fade-in\">\n        <a class=\"wp-component-button wp-component-button--dark btn btn--link icon icon--arrow btn--dark\" href=\"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/\" >See all case studies<\/a>    <\/div>\n<\/section>\n\n\n    <section\n        class=\"wp-block-cards wp-block-cards--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-cards--columns-3 wp-block-cards--resources js-cards\"\n            >\n        <div class=\"container wp-block-cards__container\">\n            <div class=\"wp-component-content wp-component-content--dark fade-in wp-block-cards__content\">\n    <div 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class=\"wp-block-cards__nav\">\n                        <div class=\"wp-block-cards__nav-arrow js-cards-nav-prev\">\n                            <svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g id=\"Lg\">\n<path id=\"Vector\" d=\"M1.12509 9.50162H15.8648L9.43259 3.06941C9.374 3.0113 9.3275 2.94216 9.29576 2.86599C9.26403 2.78981 9.24769 2.70811 9.24769 2.62559C9.24769 2.54307 9.26403 2.46137 9.29576 2.38519C9.3275 2.30902 9.374 2.23988 9.43259 2.18177C9.54971 2.06535 9.70814 2 9.87328 2C10.0384 2 10.1969 2.06535 10.314 2.18177L17.8151 9.6829C17.8737 9.74101 17.9202 9.81014 17.9519 9.88632C17.9837 9.96249 18 10.0442 18 10.1267C18 10.2092 17.9837 10.2909 17.9519 10.3671C17.9202 10.4433 17.8737 10.5124 17.8151 10.5705L10.314 18.0717C10.1975 18.1871 10.0404 18.2522 9.87641 18.2529C9.79414 18.2534 9.71259 18.2376 9.63643 18.2065C9.56027 18.1754 9.491 18.1296 9.43259 18.0717C9.374 18.0135 9.3275 17.9444 9.29576 17.8682C9.26403 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 <\/section>\n\n\n    <section\n        class=\"wp-block-calls-to-action wp-block-calls-to-action--dark standard-spacing--bg standard-spacing--bg--dark-solid wp-block-calls-to-action--cols-1\"\n            >\n        <div class=\"container\">\n                        <div class=\"wp-block-calls-to-action__cards row-load\">\n                                    <article class=\"wp-block-calls-to-action__card wp-block-calls-to-action__card--no-image\">\n                        <div class=\"wp-component-content wp-component-content--light fade-in wp-block-calls-to-action__card-content\">\n    <div class=\"wp-component-content__top\">\n                <p class=\"wp-component-heading heading-xsmall wp-component-content__eyebrow\">\n    Featured Service<\/p>        <h3 class=\"wp-component-heading heading-medium wp-component-content__title\">\n    Paid Social Media<\/h3>            <\/div>\n    <div class=\"wp-component-content__bottom\">\n                    <div class=\"wp-component-content__content wysiwyg\">\n                <p>Build brand awareness and engagement with expert social media strategies.<\/p>\n            <\/div>\n                                            <div class=\"wp-component-content__buttons\">\n                <a class=\"wp-component-button wp-component-button--light btn btn--tertiary\" href=\"https:\/\/staging.elixirrdigital.com\/us\/services\/social-media\/paid-social-media\/\" >Paid Social Media<\/a>            <\/div>\n                    <\/div>\n<\/div>\n                                            <\/article>\n                            <\/div>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Running a paid social campaign to reach key professionals and generate engagement.<\/p>\n","protected":false},"author":5,"featured_media":4669,"template":"","related_service":[43],"related_industry":[],"class_list":["post-4664","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"<article class=\"wp-component-card wp-component-card--dark wp-component-card--resource wp-component-card--case_study wp-component-card--full-width            wp-component-card--link js-card-link\n        \">\n            <div class=\"wp-component-card__image\">\n            <img width=\"868\" height=\"579\" src=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-868x579.jpg\" class=\"attachment-card-1-col size-card-1-col\" alt=\"A man in a white shirt examines a futuristic holographic interface displaying data, with glowing blue digital elements integrated into a modern architectural background.\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-868x579.jpg 868w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-276x184.jpg 276w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-696x464.jpg 696w, https:\/\/staging.elixirrdigital.com\/us\/wp-content\/uploads\/sites\/2\/2025\/03\/Autodesk-2-450x300.jpg 450w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/>        <\/div>\n        <div class=\"wp-component-card__content\">\n        <div class=\"wp-component-card__content-top\">\n                                                    <p class=\"wp-component-card__eyebrow\">\n                    Featured Case study                <\/p>\n                        <a href='https:\/\/staging.elixirrdigital.com\/us\/case-studies\/autodesk-2\/'>\n        <h2 class='wp-component-card__title'>\n            Reducing Autodesk\u2019s cost per acquisition by 57% through paid social\n        <\/h2>\n    <\/a>        <\/div>\n                    <div class=\"wp-component-card__content-bottom\">\n                                    <div class=\"wp-component-card__description wysiwyg\">\n                        Running a paid social campaign to reach key professionals and generate engagement.                    <\/div>\n                                                    <div class=\"wp-component-card__stats\">\n                            <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">56.9<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                decrease in CPA            <\/p>\n            <\/div>\n    <div class=\"wp-component-stat wp-component-stat--dark wp-component-card__stat\">\n        <div class=\"wp-component-stat__headline\">\n                                        <span class=\"count-up\">40<\/span>\n                        %        <\/div>\n                    <p class=\"wp-component-stat__desc\">\n                increase in CTR            <\/p>\n            <\/div>\n                    <\/div>\n                                                    <div class=\"wp-component-card__meta\">\n                                                                            <div class=\"wp-component-card__terms\">\n                                                                                            <div class=\"wp-component-tags__tag\">\n                Social Media            <\/div>\n                                                                                                            <\/div>\n                                            <\/div>\n                                            <\/div>\n            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