{"id":4515,"date":"2020-03-18T12:22:00","date_gmt":"2020-03-18T12:22:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=4515"},"modified":"2026-03-16T10:51:16","modified_gmt":"2026-03-16T10:51:16","slug":"go-ape","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/go-ape\/","title":{"rendered":"Delivering over 4 million high-quality video views for Go Ape"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Go Ape<\/h1> <\/div>\n
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A highly targeted brand awareness video Display campaign, delivering over 4 million views.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

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\n About the brand<\/h2> <\/div>\n
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As part of our ongoing relationship with Go Ape, Elixirr Digital was tasked with driving their brand awareness by engaging with their audience online through a number of video assets and across multiple platforms.<\/p>\n

The primary objective for the video campaign was to drive brand awareness of Go Ape\u2019s<\/a> adventure parks across the country, and we were tasked with reaching its core audience with a set KPI of obtaining a minimum of 1,750,000 completed video view hits. These views were to be from high-quality prospects, and we were to achieve an average completed view rate of 20%.<\/p>\n

Our Approach<\/h2>\n

In order to identify the target audience for the campaign, we analyzed and profiled Go Ape\u2019s core customer base and identified three key audiences.<\/p>\n

Firstly, Go Ape is a mecca for thrill seekers who love the excitement of ultra-fast zip lining through the tree canopies.<\/p>\n

We identified the adventure park\u2019s second key demographic as families or parents with children between the ages of 4 and 17 years old. This audience typically visits the adventure parks for family-fuelled fun in the great outdoors.<\/p>\n

The third audience targeted were those interested in the outdoors \u2013 expressing an interest in getting active out in nature and exploring the great outdoors.<\/p>\n

In addition to targeting Go Ape\u2019s core customer base, we also wanted to ensure the campaign reached a wider, highly engaged audience. As a result, we wanted to target those who were likely to convert either due to past brand engagement or possessing similar attributes to previous customers. Therefore, the campaign also targeted:<\/p>\n