{"id":4479,"date":"2023-02-06T10:34:00","date_gmt":"2023-02-06T10:34:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=4479"},"modified":"2026-03-16T10:48:40","modified_gmt":"2026-03-16T10:48:40","slug":"a-leading-global-payments-provider","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/a-leading-global-payments-provider\/","title":{"rendered":"Driving a 145% increase in leads for a global payments provider"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n A Leading Global Payments Provider<\/h1> <\/div>\n
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Assisting a rebrand with digital lead generation through multiple marketing channels.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n \"A <\/div>\n <\/div>\n <\/section>\n\n\n \n
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\n About the brand<\/h2> <\/div>\n
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This client is a true goliath of the payments industry \u2013 providing more than 6 million merchants worldwide with leading-edge payment processing solutions and services.<\/p>\n

While undergoing their second rebrand in just 2 years, we supported them with digital campaigns to help drive leads. We provided\u00a0digital strategy<\/a>,\u00a0SEO<\/a>,\u00a0PPC<\/a>\u00a0and outbound\u00a0email marketing<\/a>\u00a0support, with a particular focus on paid and organic search marketing.<\/p>\n

Please note: We are unfortunately unable to include the name of the brand featured in this case study due to agreements in place.<\/em><\/p>\n

The challenge<\/h2>\n

Following a not-entirely-successful rebrand a couple of years back, our client\u2019s challenge for this re-rebrand was to implement and execute a more effective digital strategy; one that covered all relevant channels with a solid, clearly defined \u201cbest practice\u201d approach.<\/p>\n

Understanding what went wrong for our client during their last rebrand gave us valuable insight into some of the challenges being faced so we could help them avoid the same issues this time around.<\/p>\n

Some of these challenges included:<\/p>\n