{"id":3422,"date":"2018-04-06T17:16:00","date_gmt":"2018-04-06T17:16:00","guid":{"rendered":"https:\/\/staging.elixirrdigital.com\/us\/?post_type=case_study&p=3422"},"modified":"2026-03-16T10:52:31","modified_gmt":"2026-03-16T10:52:31","slug":"adthena","status":"publish","type":"case_study","link":"https:\/\/staging.elixirrdigital.com\/us\/case-studies\/adthena\/","title":{"rendered":"Building a lead-generating global website for Adthena"},"content":{"rendered":"\n
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\n Back to Case Studies<\/a> <\/div>\n

\n Case Study<\/p>

\n Adthena<\/h1> <\/div>\n
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Delivering a rapidly growing and innovative business the responsive website it needed to carve out space in a competitive marketplace.<\/p>\n <\/div>\n <\/div>\n<\/div>\n

\n \"A <\/div>\n <\/div>\n <\/section>\n\n\n\n\n\n
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Adthena is a competitive intelligence tool for search marketing, giving its users unrivalled competitor clarity in an often overwhelming paid search marketplace.<\/p>\n

Knowing that their users \u2013 whether those be paid search specialists or strategic decision makers \u2013 were likely to be digital savvy, meant that having a website that is modern, responsive and easy to use became vital to the ongoing growth of the business.<\/p>\n

Expanding a complex offering into a competitive marketplace<\/h2>\n

Adthena\u2019s competitive intelligence tool is a complex offering and one that was looking to expand rapidly into a market already dominated by several well-known brands. While Adthena\u2019s tool offers insights their competitors can\u2019t, carving out a space within that marketplace was a key objective.<\/p>\n

Adthena\u2019s tool was growing \u2013 and continues to develop and change to this day \u2013 but their previous website had fallen behind the tools evolving capabilities. As such, differentiating the offering was difficult because the website wasn\u2019t accurately representing the tool. Furthermore, due to an out-of-date CMS, making changes was time consuming and frustrating.<\/p>\n

Finally, the previous site wasn\u2019t responsive. Considering the growing share of mobile traffic and the digital savvy nature of the audience, this rapidly became a priority within the project.<\/p>\n

A research driven approach to understanding the challenge<\/h2>\n

The research state of the project was key to overcoming some of these initial challenges. An in-depth data review allowed us to confirm that an investment in mobile was a necessity, while stakeholder interviews allowed us to understand where the website needed to be in in terms of messaging.<\/p>\n

We then sat down for a collaborative workshop with the key stakeholders from Adthena and the involved experts here at Elixirr Digital. This session allowed us to hash out how the website should be structured, which parts of the tool\u2019s multifaceted offering to focus on, and how the design and copy of the website could better align with Adthena\u2019s developing sales strategy.<\/p>\n

This then allowed for the creation of a new information architecture and navigation that helped to better differentiate Adthena from their competitors.<\/p>\n

From wireframe, to design, to delivery<\/h2>\n

Armed with the necessary information to move forward, we then got to grips with laying out and designing the site.<\/p>\n

This process started with wireframes, before moving onto design and then finally the build of the site. At each stage we ensured that key stakeholders at Adthena were kept updated of our progress, and given the necessary assets to provide feedback and sign off.<\/p>\n

Elixirr Digital have been pivotal in the success of our digital marketing. From the beginning of our partnership, their research, planning, and build of our new website is first class. We now have a fully functioning website and a set of diverse supporting campaigns capable of generating leads for our SAAS business across the globe. The Elixirr Digital team are a pleasure to work with and bring smart ideas that continually move us forward.<\/p><\/blockquote>\n

Ashley Fletcher<\/strong>,
\nVP of Marketing, Adthena<\/p>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n

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\n Featured Service<\/p>

\n Website Development<\/h3> <\/div>\n
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Build secure, high-performance websites tailored to your business needs.<\/p>\n <\/div>\n

\n Website Development<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n
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\n Featured Service<\/p>

\n Website Design<\/h3> <\/div>\n
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Develop stunning, user-friendly websites that align with business goals.<\/p>\n <\/div>\n

\n Website Design<\/a> <\/div>\n <\/div>\n<\/div>\n <\/article>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"

Delivering a rapidly growing and innovative business the responsive website it needed to carve out space in a competitive marketplace.<\/p>\n","protected":false},"author":5,"featured_media":3468,"template":"","related_service":[53,46],"related_industry":[],"class_list":["post-3422","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"card":"

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\n \"A <\/div>\n
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\n Featured Case study <\/p>\n \n

\n Building a lead-generating global website for Adthena\n <\/h2>\n <\/a> <\/div>\n
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\n Delivering a rapidly growing and innovative business the responsive website it needed to carve out space in a competitive marketplace. <\/p>\n

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\n User Experience <\/div>\n
\n Web Design & Development <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/article>\n","_links":{"self":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study\/3422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media\/3468"}],"wp:attachment":[{"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/media?parent=3422"}],"wp:term":[{"taxonomy":"related_service","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_service?post=3422"},{"taxonomy":"related_industry","embeddable":true,"href":"https:\/\/staging.elixirrdigital.com\/us\/wp-json\/wp\/v2\/related_industry?post=3422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}