International Professional Services Providers

Two long-standing professional services organizations partnered with us to enhance their paid media performance.

Each independently required a focused Account-Based Marketing (ABM) program to reach senior decision-makers within priority accounts and generate stronger, more qualified engagement from their paid media channels.

The challenge

Both organizations faced a similar issue. Their paid channels were generating traffic, but not from the companies or senior stakeholders that mattered most.
They needed an approach focused on specific account lists rather than broad audiences.

The objective was clear. Reach priority accounts, generate engagement from senior decision-makers, and create measurable movement in the pipeline.

The solution

We designed and delivered targeted ABM programs across StackAdapt and LinkedIn. Each activation was shaped around the client’s account list, industry signals, seniority requirements, and buying-stage behaviors.

ABM activation for Client A using StackAdapt

• We built a company-targeted program through StackAdapt to reach a defined list of businesses and senior leaders.
• Company targeting was combined with demographic filters aligned with income banding, a reliable indicator of seniority in programmatic environments.
• We delivered a mix of native ads to drive strong content engagement and display ads to maintain broader visibility within target organizations.
• This blend ensured repeated touchpoints and deeper interaction from the right stakeholders.

ABM activation for Client B using LinkedIn

• We ran LinkedIn ABM campaigns using company list targeting.
• Messaging focused on industry challenges and role-specific needs.
• We used lead gen forms to capture demand from decision-makers already active on the platform.
• This ensured high-intent engagement from the priority accounts identified at the outset.

The impact

Both ABM programs delivered measurable impact, demonstrating StackAdapt and LinkedIn as effective ABM channels for reaching senior stakeholders, improving lead quality, and generating meaningful pipeline movement.

Client A (StackAdapt ABM)

• 6 target companies visited the website within the first month, all attributed to StackAdapt activity.
• Native formats recorded strong CTRs, showing clear relevance to senior decision-makers.
• Display formats supported wider account reach and repeated exposure across priority organizations.

Client B (LinkedIn ABM)

• 14 conversions were generated from priority accounts through LinkedIn.
• 2 leads progressed to qualified opportunities in Salesforce, demonstrating direct commercial impact.
• Engagement came from the exact industries and roles the client prioritized.

Want to become our next success story? Contact us today to find out how we can support your business.