Account-Based Marketing (ABM) is often positioned as the answer to complex B2B growth challenges. The idea being to focus on fewer, higher-value accounts, personalize messaging for those accounts specifically, and…
Brand safety in programmatic is of paramount importance. A single misplaced ad can spark backlash, eat into your ROI, and damage years of brand building. And AI has only raised…
The most important aspect of B2B marketing is targeting the right decision-makers. B2B marketers can waste significant budget by targeting audiences that are unlikely to convert into leads. An increasing…
LinkedIn has become a powerhouse for B2B marketing, offering unparalleled access to a professional and engaged audience. Recently, I had the opportunity to attend a LinkedIn event where I gathered…
In recent years, B2B targeting has become increasingly intricate, driven by the growing demand for personalisation, stricter marketing budgets, and the emergence of data privacy regulations. These factors have presented…
Ever wondered how you can enhance your advertising ROI? One way of doing this is by using A/B testing, a crucial yet overlooked tool that can be used to make…
With 2.95 billion active users all over the world each month, nearly one-third of the global population, Facebook stands as the world’s largest social media app. In the UK specifically,…
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